---
title: "Alexander Perelman, Head Of Product @ groas: groas Blog"
description: "My background includes Goldman Sachs and Stanford Computer Science."
url: "https://groas.com/author/alexander-perelman"
image: "https://groas.com/og/groas-run-for-you.jpg"
---

# Alexander Perelman

![Alexander Perelman](https://groas.com/media/blog/4f17cac3a81acc224cc1b2cfab8f94bbc295a3089d13e8421125771ef8d4064f.jpg)

Head Of Product @ groas

My background includes Goldman Sachs and Stanford Computer Science.

[LinkedIn](https://www.linkedin.com/in/alexander-433793253/)

- [All Blogs](https://groas.com/blog)
- [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices)
- [AI For Google Ads](https://groas.com/category/ai-for-google-ads)
- [Google Ads News](https://groas.com/category/google-ads-news)

* [![A tiny service van leaves a compact model town on an endlessly winding road toward one distant farmhouse tagged "$20", showing cheap leads costing long trips.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/406bae02-e11e-4094-b50d-510b8e725e9e.png)](https://groas.com/post/next-season-s-cheapest-meta-leads-may-be-your-most-expensive)
  ## [Next Season’s Cheapest Meta Leads Could Be Your Most Expensive Jobs](https://groas.com/post/next-season-s-cheapest-meta-leads-may-be-your-most-expensive)
  [November 6, 2026 • 9 min read](https://groas.com/post/next-season-s-cheapest-meta-leads-may-be-your-most-expensive)

  [Written by Alexander Perelman](https://groas.com/post/next-season-s-cheapest-meta-leads-may-be-your-most-expensive)
* [![A tabletop warehouse model where a spotlight draws a queue of tiny shoppers to an empty shelf while the fully stocked aisle sits dark and ignored.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/9bd2d12e-d145-4cb5-b367-853ab56f48f9.png)](https://groas.com/post/six-weeks-before-peak-season-the-meta-ads-plan-that-starts)
  ## [Six Weeks, One Approval a Week: The Stock-First Meta Ads Playbook](https://groas.com/post/six-weeks-before-peak-season-the-meta-ads-plan-that-starts)
  [November 6, 2026 • 10 min read](https://groas.com/post/six-weeks-before-peak-season-the-meta-ads-plan-that-starts)

  [Written by Alexander Perelman](https://groas.com/post/six-weeks-before-peak-season-the-meta-ads-plan-that-starts)
* [![A watering can pours over a seedling sealed under a glass cloche, flooding the bench while the soil inside stays dry: effort that never reaches its target.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/4c99f1ba-2b20-426f-9490-3f7c80cf4ab2.png)](https://groas.com/post/7-things-to-fix-when-your-diy-chatgpt-visibility-work-goes)
  ## [7 Fixes for DIY ChatGPT Visibility That Isn’t Working](https://groas.com/post/7-things-to-fix-when-your-diy-chatgpt-visibility-work-goes)
  [November 6, 2026 • 9 min read](https://groas.com/post/7-things-to-fix-when-your-diy-chatgpt-visibility-work-goes)

  [Written by Alexander Perelman](https://groas.com/post/7-things-to-fix-when-your-diy-chatgpt-visibility-work-goes)
* [![Tabletop model office where one tiny worker sprints between five busy stations — video editing, servers, campaigns, reports and sales — doing a whole team's job alone.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/e1c35fbd-f792-449b-a275-6929706ac316.png)](https://groas.com/post/your-first-in-house-meta-hire-or-groas-compare-the-jobs-not)
  ## [Your First In-House Meta Hire or groas? Compare the Work, Not the Fee](https://groas.com/post/your-first-in-house-meta-hire-or-groas-compare-the-jobs-not)
  [November 6, 2026 • 9 min read](https://groas.com/post/your-first-in-house-meta-hire-or-groas-compare-the-jobs-not)

  [Written by Alexander Perelman](https://groas.com/post/your-first-in-house-meta-hire-or-groas-compare-the-jobs-not)
* [![Tabletop model of two shop owners heading to the same coin slot: one pushes a wheelbarrow of ad-making gear alone, the other walks free while a hired crew carries it.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/0bef80ef-41cc-46ec-863d-750c3f027517.png)](https://groas.com/post/diy-meta-ads-or-groas-the-settings-are-not-what-you-re)
  ## [DIY Meta Ads vs. groas: What $1,499 a Month Actually Buys](https://groas.com/post/diy-meta-ads-or-groas-the-settings-are-not-what-you-re)
  [November 6, 2026 • 9 min read](https://groas.com/post/diy-meta-ads-or-groas-the-settings-are-not-what-you-re)

  [Written by Alexander Perelman](https://groas.com/post/diy-meta-ads-or-groas-the-settings-are-not-what-you-re)
* [![A clay man strains to pedal a five-seat tandem bicycle uphill alone, four empty saddles behind him, carrying capacity built for five by himself.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/9659e306-ad76-45c0-9022-e2f77efa032c.png)](https://groas.com/post/the-299-white-label-ppc-fee-becomes-1-495-when-you-have-one)
  ## [The $299 PPC Fee That Costs $1,495 With One Client](https://groas.com/post/the-299-white-label-ppc-fee-becomes-1-495-when-you-have-one)
  [November 6, 2026 • 10 min read](https://groas.com/post/the-299-white-label-ppc-fee-becomes-1-495-when-you-have-one)

  [Written by Alexander Perelman](https://groas.com/post/the-299-white-label-ppc-fee-becomes-1-495-when-you-have-one)
* [![A contract on a desk has a tiny glowing emergency-exit sign and a little door cut into the page, showing an exit plan built in before signing.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/8b78320b-96c8-4965-a66e-5b7568b03d82.png)](https://groas.com/post/7-exit-conditions-to-agree-before-hiring-a-chatgpt-ads)
  ## [7 Exit Conditions to Set Before Hiring a ChatGPT Ads Agency](https://groas.com/post/7-exit-conditions-to-agree-before-hiring-a-chatgpt-ads)
  [November 6, 2026 • 10 min read](https://groas.com/post/7-exit-conditions-to-agree-before-hiring-a-chatgpt-ads)

  [Written by Alexander Perelman](https://groas.com/post/7-exit-conditions-to-agree-before-hiring-a-chatgpt-ads)
* [![A miniature town of hundreds of lit-up houses swarming with tiny visitors, while one red-awning shop with an open door and cash register sits empty and unvisited.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/5a638cd6-4e35-469e-bb9b-e9bd8e0c73f1.png)](https://groas.com/post/600-keywords-no-sales-is-more-content-the-fix-or-the-problem)
  ## [600 Keywords, Zero Sales: Stop Publishing or Build Buyer Pages?](https://groas.com/post/600-keywords-no-sales-is-more-content-the-fix-or-the-problem)
  [November 6, 2026 • 10 min read](https://groas.com/post/600-keywords-no-sales-is-more-content-the-fix-or-the-problem)

  [Written by Alexander Perelman](https://groas.com/post/600-keywords-no-sales-is-more-content-the-fix-or-the-problem)
* [![Clay shop owner beams at a tiny gift-wrapped discount while an avalanche of boxes full of creative, tracking and follow-up work tumbles in behind her.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/d80490b4-b109-490e-9d42-01566ea23d5c.png)](https://groas.com/post/6-false-economies-that-make-small-budget-meta-ads-more)
  ## [6 Meta Ads ‘Savings’ That Cost More Than They Save](https://groas.com/post/6-false-economies-that-make-small-budget-meta-ads-more)
  [November 6, 2026 • 9 min read](https://groas.com/post/6-false-economies-that-make-small-budget-meta-ads-more)

  [Written by Alexander Perelman](https://groas.com/post/6-false-economies-that-make-small-budget-meta-ads-more)
* [![A tabletop model town where tiny surveyors and floodlights all study a cracked shopfront while the shovel and hard hat lie unused — measuring, not fixing.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/cd742d25-29cf-45ec-9e9d-60f603c5813c.png)](https://groas.com/post/before-you-buy-a-cheap-seo-stack-10-jobs-that-still-need-an)
  ## [Cheap SEO Tools? Assign These 10 Jobs Before You Subscribe](https://groas.com/post/before-you-buy-a-cheap-seo-stack-10-jobs-that-still-need-an)
  [November 6, 2026 • 9 min read](https://groas.com/post/before-you-buy-a-cheap-seo-stack-10-jobs-that-still-need-an)

  [Written by Alexander Perelman](https://groas.com/post/before-you-buy-a-cheap-seo-stack-10-jobs-that-still-need-an)
* [![Clay owner in a bathrobe watches power tools whir around a workshop on their own while a lone shelf stays half-built, showing lots of activity but no finished work.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/9b3c6857-3147-4742-b4c3-62f08e82f4c0.png)](https://groas.com/post/madgicx-or-groas-for-meta-ads-compare-the-work-left-on-your)
  ## [Madgicx vs groas for Meta Ads: Who Actually Does the Work?](https://groas.com/post/madgicx-or-groas-for-meta-ads-compare-the-work-left-on-your)
  [November 6, 2026 • 10 min read](https://groas.com/post/madgicx-or-groas-for-meta-ads-compare-the-work-left-on-your)

  [Written by Alexander Perelman](https://groas.com/post/madgicx-or-groas-for-meta-ads-compare-the-work-left-on-your)
* [![A lone man at a restaurant table set for five receives the bill for the whole table, four untouched place settings showing he pays for empty seats.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/b2a02e04-9d2b-444f-a6a7-dd9a195ed31b.png)](https://groas.com/post/the-299-white-label-ppc-quote-starts-at-1-495-do-the)
  ## [The $299 White-Label PPC Quote Is a $1,495 Portfolio Decision](https://groas.com/post/the-299-white-label-ppc-quote-starts-at-1-495-do-the)
  [November 6, 2026 • 9 min read](https://groas.com/post/the-299-white-label-ppc-quote-starts-at-1-495-do-the)

  [Written by Alexander Perelman](https://groas.com/post/the-299-white-label-ppc-quote-starts-at-1-495-do-the)
* [![Cartoon of an agency consultant tearing up his own contract as a startled bakery owner, pen raised, waits to sign, showing an agency that talks a client out of a pilot.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/0db45543-d47f-4fd1-9d2c-53c757bfb160.png)](https://groas.com/post/the-best-chatgpt-ads-agency-might-tell-you-not-to-run-the)
  ## [The Best ChatGPT Ads Agency Might Tell You Not to Run a Pilot](https://groas.com/post/the-best-chatgpt-ads-agency-might-tell-you-not-to-run-the)
  [November 6, 2026 • 10 min read](https://groas.com/post/the-best-chatgpt-ads-agency-might-tell-you-not-to-run-the)

  [Written by Alexander Perelman](https://groas.com/post/the-best-chatgpt-ads-agency-might-tell-you-not-to-run-the)
* [![A plumbing business owner studies two agency quotes under a desk lamp while, behind him, his phone lights up with an unanswered customer call.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/20e4d3db-b7ae-42a8-9c9e-87f629bfb2c2.png)](https://groas.com/post/fix-the-unanswered-leads-before-you-hire-a-cheaper-meta)
  ## [Stop Shopping for a Cheaper Meta Agency While Leads Go Unanswered](https://groas.com/post/fix-the-unanswered-leads-before-you-hire-a-cheaper-meta)
  [November 6, 2026 • 9 min read](https://groas.com/post/fix-the-unanswered-leads-before-you-hire-a-cheaper-meta)

  [Written by Alexander Perelman](https://groas.com/post/fix-the-unanswered-leads-before-you-hire-a-cheaper-meta)
* [![A wary shop owner rides in a dual-control car, foot hovering over her own brake while a smooth driver steers, beside a dash note reading "$500 / 30 days".](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/c5c2c124-3799-488a-993d-ffa5e86c3e2f.png)](https://groas.com/post/500-in-chatgpt-ad-spend-30-days-and-permission-to-stop)
  ## [$500, 30 Days, One Offer: A ChatGPT Ads Pilot You Can Stop](https://groas.com/post/500-in-chatgpt-ad-spend-30-days-and-permission-to-stop)
  [November 6, 2026 • 10 min read](https://groas.com/post/500-in-chatgpt-ad-spend-30-days-and-permission-to-stop)

  [Written by Alexander Perelman](https://groas.com/post/500-in-chatgpt-ad-spend-30-days-and-permission-to-stop)
* [![A desk phone whose coiled cord is a long receipt unspooling off the desk, suggesting every sales follow-up call quietly adds to the cost of a lead.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/50e7062c-fad0-4dbd-bb00-e979a2fc826a.png)](https://groas.com/post/your-meta-lead-costs-more-than-the-dashboard-says-price-the)
  ## [The Real Cost of a B2B Meta Lead Includes the Sales Follow-Up](https://groas.com/post/your-meta-lead-costs-more-than-the-dashboard-says-price-the)
  [November 6, 2026 • 11 min read](https://groas.com/post/your-meta-lead-costs-more-than-the-dashboard-says-price-the)

  [Written by Alexander Perelman](https://groas.com/post/your-meta-lead-costs-more-than-the-dashboard-says-price-the)
* [![Clay animation of a swamped dispatcher at a fully booked planner while a cheerful courier keeps wheeling in more boxes stamped LEADS she can't possibly handle.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/780bc7ed-0143-42c2-ace9-3f454c601f29.png)](https://groas.com/post/fully-booked-your-meta-agency-should-stop-chasing-more-leads)
  ## [Fully Booked? Your Meta Agency Should Cut Leads, Not Chase Them](https://groas.com/post/fully-booked-your-meta-agency-should-stop-chasing-more-leads)
  [November 6, 2026 • 10 min read](https://groas.com/post/fully-booked-your-meta-agency-should-stop-chasing-more-leads)

  [Written by Alexander Perelman](https://groas.com/post/fully-booked-your-meta-agency-should-stop-chasing-more-leads)
* [![At a night gas station, a pump keeps running while its nozzle gushes fuel onto the ground beside a car, as a baffled driver stares into the empty tank.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/65776400-6f85-4be6-aaca-29ae98d1cec6.png)](https://groas.com/post/your-diy-microsoft-ads-trial-stalled-here-s-who-i-d-hire)
  ## [Your DIY Microsoft Ads Launch Stalled. Here’s Who I’d Hire Next for SaaS](https://groas.com/post/your-diy-microsoft-ads-trial-stalled-here-s-who-i-d-hire)
  [November 6, 2026 • 10 min read](https://groas.com/post/your-diy-microsoft-ads-trial-stalled-here-s-who-i-d-hire)

  [Written by Alexander Perelman](https://groas.com/post/your-diy-microsoft-ads-trial-stalled-here-s-who-i-d-hire)
* [![Cartoon of an angler bragging about a full bucket he fished from the shop's own aquarium labelled "YOUR CUSTOMERS", while a rival catches fewer fish from the open sea.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/0aa427e1-7c3f-4f3d-9c13-1a3fccca8433.png)](https://groas.com/post/i-d-hire-the-meta-agency-with-lower-roas-if-it-proved-these)
  ## [I’d Hire the Meta Agency With Lower ROAS—If It Could Prove New-Customer Growth](https://groas.com/post/i-d-hire-the-meta-agency-with-lower-roas-if-it-proved-these)
  [November 6, 2026 • 9 min read](https://groas.com/post/i-d-hire-the-meta-agency-with-lower-roas-if-it-proved-these)

  [Written by Alexander Perelman](https://groas.com/post/i-d-hire-the-meta-agency-with-lower-roas-if-it-proved-these)
* [![Tiny model worker shuts a red valve on a coin-filled pipe feeding a megaphone that draws shoppers to a warehouse whose bestseller shelf is empty.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/63840273-2692-4e68-a78a-1ab48d338221.png)](https://groas.com/post/the-best-meta-ads-agency-may-tell-you-not-to-scale)
  ## [The Best Meta Ads Agency Will Tell You When Not to Scale](https://groas.com/post/the-best-meta-ads-agency-may-tell-you-not-to-scale)
  [November 6, 2026 • 9 min read](https://groas.com/post/the-best-meta-ads-agency-may-tell-you-not-to-scale)

  [Written by Alexander Perelman](https://groas.com/post/the-best-meta-ads-agency-may-tell-you-not-to-scale)
* [![An open phone directory with one tiny listing circled in red and a gold prize rosette pinned beside it, mocking a mere mention celebrated as a win.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/5e9fd598-3814-43f7-8858-510d442b131d.png)](https://groas.com/post/an-ai-mention-isn-t-a-recommendation-a-five-minute-agency)
  ## [An AI Mention Isn’t a Recommendation: The Five-Minute Agency Checklist](https://groas.com/post/an-ai-mention-isn-t-a-recommendation-a-five-minute-agency)
  [November 6, 2026 • 9 min read](https://groas.com/post/an-ai-mention-isn-t-a-recommendation-a-five-minute-agency)

  [Written by Alexander Perelman](https://groas.com/post/an-ai-mention-isn-t-a-recommendation-a-five-minute-agency)
* [![A shiny apple with a $5 sticker is rotten and hollow on its far side, while a plain $20 apple beside it is sound — the cheap one is the worse buy.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/0e13997b-a4fe-45f7-bde9-80977e92afee.png)](https://groas.com/post/5-cheap-meta-ads-shortcuts-that-can-make-every-customer-more)
  ## [5 Cheap Meta Ads Shortcuts That Make Customers Cost More](https://groas.com/post/5-cheap-meta-ads-shortcuts-that-can-make-every-customer-more)
  [November 6, 2026 • 9 min read](https://groas.com/post/5-cheap-meta-ads-shortcuts-that-can-make-every-customer-more)

  [Written by Alexander Perelman](https://groas.com/post/5-cheap-meta-ads-shortcuts-that-can-make-every-customer-more)
* [![A small open till drawer with a few banknotes sits before a funhouse mirror that reflects it overflowing with cash, showing inflated reporting rather than real sales.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/cc332286-2d2a-4303-a47a-8ff5aa305b35.png)](https://groas.com/post/one-owner-seven-days-give-your-meta-agency-a-revenue)
  ## [One Owner, Seven Days: Set a Meta Revenue Baseline Before Holiday Scale](https://groas.com/post/one-owner-seven-days-give-your-meta-agency-a-revenue)
  [November 6, 2026 • 10 min read](https://groas.com/post/one-owner-seven-days-give-your-meta-agency-a-revenue)

  [Written by Alexander Perelman](https://groas.com/post/one-owner-seven-days-give-your-meta-agency-a-revenue)
* [![Cartoon of an ad manager pouring cash through a funnel into an unplugged bathtub while the owner stares at it, captioned that they spent the whole budget.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/06de2bb8-15a2-4771-8cf9-071f6a1412e9.png)](https://groas.com/post/stop-trying-to-make-bing-spend-your-budget)
  ## [Stop Trying to Make Microsoft Ads Spend Your Budget](https://groas.com/post/stop-trying-to-make-bing-spend-your-budget)
  [November 6, 2026 • 10 min read](https://groas.com/post/stop-trying-to-make-bing-spend-your-budget)

  [Written by Alexander Perelman](https://groas.com/post/stop-trying-to-make-bing-spend-your-budget)

[1](https://groas.com/author/alexander-perelman)[2](https://groas.com/author/alexander-perelman/page/2)…[110](https://groas.com/author/alexander-perelman/page/110)[Next](https://groas.com/author/alexander-perelman/page/2)

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