---
title: "groas"
image: "https://cdn.prod.website-files.com/6821efca072e48f6f495a47e/6a7676f4bc142f95bdbdf970_Web.png"
---

# Industry Expert Thoughts

[David](https://groas.com/author/alexander-perelman?b2fbc6b6_page=103#)

[Alexander Perelman](https://groas.com/author/alexander-perelman?b2fbc6b6_page=103#)

[![The Definitive Google Ads Grader: Free Account Audit That Actually Tells the Truth](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/69f244baa0e62199645b8800_hero.jpeg) ##### The Definitive Google Ads Grader: Free Account Audit That Actually Tells the Truth Run a free Google Ads audit that evaluates real profitability, wasted spend, and bidding strategy alignment. Goes beyond WordStream's grader to diagnose AND fix your campaigns. February 12, 2026 • 6 min read](https://groas.com/post/the-definitive-google-ads-grader-free-account-audit-that-actually-tells-the-truth)

[![How to Set Target ROAS in Google Ads (Without Destroying Your Campaign)](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/69f244cf149c0ad83b6281c5_hero.jpeg) ##### How to Set Target ROAS in Google Ads (Without Destroying Your Campaign) Calculate your exact Target ROAS from profit margins with step-by-step formulas. Fix "limited by budget" issues, avoid learning phase traps, and stop losing money on wrong ROAS targets. February 12, 2026 • 8 min read](https://groas.com/post/how-to-set-target-roas-in-google-ads-without-destroying-your-campaign)

[![ROAS vs CPA: Which Google Ads Metric Actually Matters (And When to Use Each)](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/69f244ea1665f1464f982bda_hero.jpeg) ##### ROAS vs CPA: Which Google Ads Metric Actually Matters (And When to Use Each) Learn the real difference between ROAS and CPA as advertising metrics, when each one misleads you, and why profit-based optimisation beats both. Includes 2026 benchmarks and decision framework. February 12, 2026 • 8 min read](https://groas.com/post/roas-vs-cpa-which-google-ads-metric-actually-matters-and-when-to-use-each)

[![The Google Ads Metrics That Actually Matter in 2026 (And the Ones Agencies Use to Trick You)](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/69f24504a0e62199645bc877_hero.jpeg) ##### The Google Ads Metrics That Actually Matter in 2026 (And the Ones Agencies Use to Trick You) Learn which Google Ads metrics drive real profit and which ones agencies use to hide poor performance. CPA, ROAS, CAC, incrementality, and how to evaluate any manager. February 10, 2026 • 8 min read](https://groas.com/post/the-google-ads-metrics-that-actually-matter-in-2026-and-the-ones-agencies-use-to-trick-you)

[![Google Ads for Small Business 2026: DIY vs Freelancer vs Agency vs AI](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/69f24520881899bc4a53a09d_hero.jpeg) ##### Google Ads for Small Business 2026: DIY vs Freelancer vs Agency vs AI Compare DIY, freelancer, agency, and AI options for managing Google Ads in 2026. Real cost breakdowns, performance data, and which option fits your budget. February 10, 2026 • 10 min read](https://groas.com/post/google-ads-for-small-business-2026-diy-vs-freelancer-vs-agency-vs-ai)

[![How LLMs Are Changing Google Ads Strategy (And What Smart Advertisers Are Doing About It)](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/69f2504c28a7e0381b9780eb_hero.jpeg) ##### How LLMs Are Changing Google Ads Strategy (And What Smart Advertisers Are Doing About It) LLMs are reshaping Google Ads: organic CTR down 61%, CPCs at 6-year highs, and AI platforms recommending brands directly. Here's how smart advertisers are adapting in 2026. February 10, 2026 • 8 min read](https://groas.com/post/how-llms-are-changing-google-ads-strategy-and-what-smart-advertisers-are-doing-about-it)

[![Google Ads AI Max: Complete 2026 Guide](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/69f25064b659ce3fbd6d60e3_hero.jpeg) ##### Google Ads AI Max: Complete 2026 Guide Google Ads AI Max 2026 guide: real performance data, new features since launch, prerequisites checklist, and best practices. Updated February 2026 with text guidelines and experiments. February 10, 2026 • 8 min read](https://groas.com/post/google-ads-ai-max-complete-2026-guide)

[![Performance Max vs Search Campaigns in 2026: What Changed and What to Use](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/69f250944c1ae1d1b7515934_hero.jpeg) ##### Performance Max vs Search Campaigns in 2026: What Changed and What to Use Performance Max vs Search campaigns in 2026: what changed, when to use each, and how to run both without cannibalization. Updated with AI Max, channel reporting, and 10K negatives. February 10, 2026 • 8 min read](https://groas.com/post/performance-max-vs-search-campaigns-in-2026-what-changed-and-what-to-use)

[![Negative Keywords for Google Ads: The Complete 2026 List (500+ Keywords by Industry)](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/69f250b29eca0c9f54032cc6_hero.jpeg) ##### Negative Keywords for Google Ads: The Complete 2026 List (500+ Keywords by Industry) The complete 2026 negative keyword list for Google Ads. 500+ keywords organized by industry: ecommerce, SaaS, healthcare, local services, and more. Copy and paste ready. February 10, 2026 • 10 min read](https://groas.com/post/negative-keywords-for-google-ads-the-complete-2026-list-500-keywords-by-industry)

![](https://cdn.prod.website-files.com/6821efca072e48f6f495a47e/6823bb920aa53b054b4c0e31_Blog%20Hero.svg)

[### Welcome To The New Era Of Google Ads Management ![](https://cdn.prod.website-files.com/6821efca072e48f6f495a47e/6822107ac7658954b6d31eb3_CTA%20SHape.svg)![White irregular polygon shape with a curved edge on a transparent background.](https://cdn.prod.website-files.com/6821efca072e48f6f495a47e/6822107b53bdaf4d2965fd42_Shape-p-500.png)](https://groas.com/author/alexander-perelman?b2fbc6b6_page=103#)

![](https://cdn.prod.website-files.com/6821efca072e48f6f495a47e/6823c03839b2b618430d5ae6_Light-p-500.png)

[![White stylized owl eyes with green background icon.](https://cdn.prod.website-files.com/6821efca072e48f6f495a47e/6a68a036a5dd5627409d3579_Groas%20Icon.png)](https://groas.com/author/alexander-perelman?b2fbc6b6_page=103#)

[contact](mailto:scale@groas.ai)

Explore

[Home](https://groas.com/)[Philosophy](https://groas.com/our-philosophy)[Blog](https://groas.com/blog)

What We Do

[Paid Search](https://groas.com/paid-search)[Earned Search](https://groas.com/earned-search)

Who We Serve

[Businesses](https://groas.com/for-businesses)[Agencies](https://groas.com/for-agencies)

MCP

[ChatGPT](https://chatgpt.com/plugins/plugin_asdk_app_6a9c2d7108f08191beb5b3d736be8655?q=groas)[Claude](https://claude.ai/directory/mcp-groas-ai)

Legal

[Privacy Policy](https://groas.com/legal/privacy-policy)[Terms of Service](https://groas.com/legal/terms)

Get Started

[Apply](https://groas.typeform.com/to/xC1bQNUT)

© 2026 groas 🇺🇸

[![](https://cdn.prod.website-files.com/62434fa732124a0fb112aab4/62434fa732124a389912aad8_linkedin%20small.svg)](https://www.linkedin.com/company/groas/)

```json
{"@context":"https://schema.org","@type":"Organization","name":"groas","url":"https://groas.com","logo":"https://cdn.prod.website-files.com/6821efca072e48f6f495a47e/6a7676f4bc142f95bdbdf970_Web.png"}
```