---
title: "groas"
image: "https://cdn.prod.website-files.com/6821efca072e48f6f495a47e/6a7676f4bc142f95bdbdf970_Web.png"
---

# Industry Expert Thoughts

[David](https://groas.com/author/alexander-perelman?b2fbc6b6_page=39#)

[Alexander Perelman](https://groas.com/author/alexander-perelman?b2fbc6b6_page=39#)

[![Layered translucent architectural planes rising from a topographic surface, lit with warm amber light against a deep slate background, abstract 3D editorial illustration](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/6a1bdb41bd32508470d992ba_hero.jpeg) ##### How A B2B SaaS Company Cut CPL While Keeping Strategic Control With Done-With-You Google Ads This case study follows a mid-market B2B SaaS company that replaced an underperforming Google Ads agency with groas's Done-With-You model. By pairing a proprietary engine with a senior strategist while keeping the in-house team in control of strategy, the company cut cost per lead, improved qualified lead rates, and scaled spend without adding headcount. The story breaks down exactly what was broken, what got fixed, and why the DWY model closes the structural gap between agency execution and in-house ownership. May 31, 2026 • 4 min read](https://groas.com/post/b2b-saas-cut-cpl-done-with-you-google-ads-case-study)

[![Suspended geometric prisms in cool teal against deep slate, some glowing brightly and some dim, arranged in a balanced cluster with soft directional light.](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/6a1bdac6f24c50d156c0f1a8_hero.jpeg) ##### 7 Google Ads Vanity Metrics Destroying Your Account Performance Seven Google Ads metrics that routinely mislead advertisers into thinking their accounts are healthy when they are actually underperforming. Each metric is explained with its specific failure mode and the diagnostic alternative you should measure instead, relevant for agencies auditing client accounts, in-house teams benchmarking performance, and founders evaluating whether their current setup delivers real growth. May 31, 2026 • 6 min read](https://groas.com/post/google-ads-vanity-metrics-destroying-account-performance)

[![Abstract layered topographic landscape in cool teal rising from a deep slate background, with soft directional lighting and smooth polymer surface treatment.](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/6a1bdabede145d02d8405181_hero.jpeg) ##### How A B2B SaaS Team Rebuilt Their Google Ads Attribution Around Pipeline And Finally Saw Revenue From Paid Search A mid-size B2B SaaS company was spending $30K to $80K per month on Google Ads with stable CPL and healthy conversion rates, but paid search was contributing almost nothing to actual pipeline. This case study walks through the CRM data diagnosis that exposed the gap between lead volume and revenue, the structural fixes applied to Smart Bidding, Performance Max segmentation, and offline conversion imports, and the results of shifting the optimization signal from demo requests to pipeline value. Built for in-house SaaS teams running Google Ads competently but not connecting it to closed-won revenue. May 31, 2026 • 5 min read](https://groas.com/post/b2b-saas-google-ads-pipeline-attribution-case-study)

[![3D editorial illustration of flowing data ribbons and particle trails in muted gold against a deep slate background, representing a structured Google Ads audit framework](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/6a1bdabe66ac6655d0b5cb50_hero.jpeg) ##### How To Audit A Google Ads Account For B2B Lead Generation: A Step-By-Step Diagnostic Framework A complete step-by-step framework for auditing a B2B Google Ads account, covering conversion tracking, campaign structure, bidding strategy, landing page alignment, budget allocation, and Quality Score, with a prioritized action plan and next steps for agencies, in-house teams, and businesses that want fully managed Google Ads. May 31, 2026 • 5 min read](https://groas.com/post/how-to-audit-google-ads-account-b2b-lead-generation)

[![3D editorial illustration of layered translucent architectural planes rising from a topographic grid landscape, lit in warm amber tones against a deep slate background](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/6a1bdaba66ac6655d0b5c8b8_hero.jpeg) ##### How A B2B SaaS Company Fixed Its Google Ads Pipeline Problem By Changing What It Was Optimizing For A B2B SaaS company spending $40K per month on Google Ads was generating demo request volume but failing to build pipeline. The root cause: the bidding algorithm was optimizing for form fills with no visibility into downstream lead quality. This case study walks through the structural diagnosis, the fix using CRM-fed offline conversion data and intent-level keyword segmentation, and the pipeline quality recovery that followed within 60 days. May 31, 2026 • 5 min read](https://groas.com/post/b2b-saas-google-ads-pipeline-case-study-offline-conversion-import)

[![Abstract editorial illustration of suspended translucent planes fragmenting and drifting apart, lit by cool electric blue against a deep slate background.](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/6a1bdab98633e849e894ec57_hero.jpeg) ##### Why Keyword Research Tools Are Slowing Down Your Google Ads In 2026 Keyword research tools were built for a version of Google Ads that no longer exists. In 2026, broad match and Smart Bidding have absorbed the function these tools served, making exhaustive keyword list expansion one of the largest misallocations of optimization time in paid search. This article breaks down what changed, what keyword tools actually give you (and what they do not), and where agencies, in-house teams, and business owners should spend their time instead: conversion data quality, landing pages, negative keywords, and asset strength. May 31, 2026 • 6 min read](https://groas.com/post/keyword-research-tools-slowing-down-google-ads-2026)

[![Editorial illustration of a gridded topographic landscape with branching geometric nodes in cool teal, glowing against a deep slate background with soft directional light.](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/6a1bdaa32423ebb3b9629fad_hero.jpeg) ##### 7 Multi-Location Google Ads Strategies That Scale Across Franchises Seven Google Ads strategies built for multi-location businesses and franchise operators, covering campaign segmentation, geo-bid adjustments, local landing pages, call tracking, negative keyword management, Performance Max setup, and cross-location reporting. Written for agencies managing franchise accounts and businesses considering full delegation. May 31, 2026 • 5 min read](https://groas.com/post/multi-location-google-ads-strategy-franchise-campaign-structure)

[![Layered translucent architectural planes in cool teal rising from a dark slate surface, lit by a single soft directional light source with subtle volumetric depth](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/6a1bda119980c3aa198b2956_hero.jpeg) ##### How A B2B SaaS Team Improved Pipeline From Google Ads Without Handing Off Control A B2B SaaS company with a capable in-house team fixed attribution gaps, restructured campaigns, and improved pipeline from Google Ads using the groas DWY model, keeping full control without hiring an agency or adding headcount. May 31, 2026 • 5 min read](https://groas.com/post/b2b-saas-google-ads-pipeline-improvement-done-with-you-case-study)

[![Two suspended geometric prisms in cool teal and soft gray float symmetrically against a deep slate background, lit from a single directional source with frosted glass surfaces.](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/6a1bda10f24c50d156c05b30_hero.jpeg) ##### How To Choose Between Target CPA And Target ROAS In Google Ads A step-by-step guide to choosing between target CPA and target ROAS in Google Ads. Covers how to map your conversion type to the right bidding strategy, audit data quality, calculate a realistic starting target from historical data, choose the right strategy per campaign type, and switch between strategies without triggering a learning phase reset. May 31, 2026 • 6 min read](https://groas.com/post/target-cpa-vs-target-roas-google-ads-how-to-choose)

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[### Welcome To The New Era Of Google Ads Management ![](https://cdn.prod.website-files.com/6821efca072e48f6f495a47e/6822107ac7658954b6d31eb3_CTA%20SHape.svg)![White irregular polygon shape with a curved edge on a transparent background.](https://cdn.prod.website-files.com/6821efca072e48f6f495a47e/6822107b53bdaf4d2965fd42_Shape-p-500.png)](https://groas.com/author/alexander-perelman?b2fbc6b6_page=39#)

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[![White stylized owl eyes with green background icon.](https://cdn.prod.website-files.com/6821efca072e48f6f495a47e/6a68a036a5dd5627409d3579_Groas%20Icon.png)](https://groas.com/author/alexander-perelman?b2fbc6b6_page=39#)

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