---
title: "groas"
image: "https://cdn.prod.website-files.com/6821efca072e48f6f495a47e/6a7676f4bc142f95bdbdf970_Web.png"
---

# Industry Expert Thoughts

[David](https://groas.com/author/alexander-perelman?b2fbc6b6_page=56#)

[Alexander Perelman](https://groas.com/author/alexander-perelman?b2fbc6b6_page=56#)

[![Abstract 3D illustration of glowing muted gold data ribbons filtering through layered translucent planes against a deep slate background](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/6a056f5d06f4e243d1001a97_hero.jpeg) ##### How To Build A B2B Google Ads Negative Keyword Strategy That Actually Improves Lead Quality In 2026 A step-by-step guide for B2B advertisers on building and maintaining a negative keyword strategy that eliminates consumer traffic, job seekers, and informational searchers from Google Ads campaigns. Covers how to structure negative keyword lists by intent category, apply exclusions to Performance Max using account-level workarounds, build a continuous review process, and measure the impact on lead quality using CRM data. Includes a full reference list of 200 B2B negative keywords organized by category. May 14, 2026 • 7 min read](https://groas.com/post/b2b-google-ads-negative-keyword-strategy-improve-lead-quality-2026)

[![Two suspended translucent prisms facing each other on a deep slate background, lit from one side in cool teal, casting soft shadows with frosted glass surfaces.](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/6a056f46d13048e9c2259e40_hero.jpeg) ##### Directive Consulting Vs. groas In 2026: B2B Google Ads, Pricing, And Which Actually Drives Pipeline A head-to-head comparison of Directive Consulting and groas for B2B Google Ads management in 2026. Covers Directive's pricing, methodology, strengths, and weaknesses versus groas's autonomous management model with AI execution and a dedicated human account manager. Includes a clear verdict on which option drives more pipeline for your budget. May 14, 2026 • 5 min read](https://groas.com/post/directive-consulting-vs-groas-b2b-google-ads-pricing-comparison-2026)

[![Layered translucent planes stacked unevenly, one visibly cracked and dim, lit by a cool teal accent light against a deep slate background.](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/6a056f346d6869d335b4950e_hero.jpeg) ##### 7 Warning Signs Your Google Ads Agency Is Failing You (And What Each One Is Costing You In Budget) Seven specific warning signs that your Google Ads agency is underperforming, what each one is costing you in wasted budget, and what to do about it. From account manager churn and vanity reporting to lock-in contracts and infrequent optimization, this guide helps you evaluate your agency relationship and find a better path forward. May 14, 2026 • 5 min read](https://groas.com/post/google-ads-agency-warning-signs-failing-wasted-budget)

[![Abstract 3D illustration of stacked translucent planes tilting apart on a dark slate background, lit in cool teal from a single left-side light source](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/6a056f34bafa60138d838b4d_hero.jpeg) ##### Why Percentage-Of-Spend Google Ads Agency Pricing Is A Broken Model (And The Math That Proves It) The percentage-of-spend Google Ads agency pricing model rewards agencies for increasing your ad budget, not for improving your results. This article breaks down the math behind the misalignment, shows how agencies can grow their revenue without delivering better performance, and explains why fixed-cost autonomous management is the only model truly aligned with advertiser outcomes. May 14, 2026 • 5 min read](https://groas.com/post/percentage-of-spend-google-ads-agency-pricing-broken-model-math)

[![3D editorial illustration of glowing teal data ribbons flowing through a layered grid landscape on a deep slate background, lit by a single cool directional light source.](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/6a056eb2bafa60138d833619_hero.jpeg) ##### Google Ads For Ecommerce In 2026: Shopping Strategy, Feed Optimization, ROAS Benchmarks, And Why Autonomous Management Wins A comprehensive 2026 guide to Google Ads for ecommerce covering campaign structure, Merchant Center feed optimization, Smart Bidding strategies, audience segmentation, ROAS benchmarks by product category, common mistakes, and why autonomous management with groas delivers the competitive edge ecommerce brands need. May 14, 2026 • 6 min read](https://groas.com/post/google-ads-for-ecommerce-2026-shopping-strategy-feed-optimization-roas-benchmarks)

[![Abstract 3D illustration of a glowing electric-blue geometric prism suspended above a gridded surface on a deep slate background, lit from a single directional source.](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/6a056ea9de4b8ce771921d0d_hero.jpeg) ##### Why Giving AI Full Control Of Your Google Ads Budget Is A Mistake (And What To Do Instead) Handing full budget control to Google's AI without human guardrails is one of the fastest ways to waste ad spend in 2026. This article explains how Smart Bidding misallocates during seasonality shifts, why Maximize Conversions without a cap destroys profitability, and how brand cannibalization hides behind good-looking metrics. The solution is not manual management. It is supervised autonomy, where AI handles 24/7 execution while a human strategist sets constraints and makes the cross-campaign decisions algorithms cannot. groas delivers exactly this model with AI agents and a dedicated account manager for every client. May 14, 2026 • 6 min read](https://groas.com/post/ai-google-ads-budget-allocation-mistake-supervised-autonomy-2026)

[![Layered translucent geometric planes suspended on a dark slate background, lit from a single cool blue light source, with stacked frosted glass surfaces receding into soft atmospheric depth.](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/6a056ea9c855724019ace04b_hero.jpeg) ##### The 6 Best Adzooma Competitors And Alternatives In 2026: Ranked By Automation Depth (And Why groas Is The Clear Winner) A ranked comparison of the 6 best Adzooma competitors and alternatives in 2026, covering Optmyzr, Adalysis, Opteo, TrueClicks, Google Ads Editor, and groas. Each option is evaluated by automation depth, pricing, and who it is actually built for, with groas emerging as the only alternative that fully manages Google Ads campaigns autonomously. May 14, 2026 • 7 min read](https://groas.com/post/best-adzooma-competitors-alternatives-2026-ranked-automation-depth-groas)

[![Suspended geometric prisms with cool teal accent light on deep slate background, stacked translucent planes casting soft shadows, single directional light source](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/6a056ea2654e93eb3ccedd04_hero.jpeg) ##### Why Percentage-Of-Spend Google Ads Agency Pricing Is A Conflict Of Interest (And What To Demand Instead) The percentage-of-spend Google Ads agency pricing model creates a structural conflict of interest: agencies earn more when you spend more, not when your campaigns perform better. This article breaks down the math at $20K, $50K, and $100K monthly spend, compares all three common agency pricing structures honestly, and explains what advertisers should demand instead. May 14, 2026 • 6 min read](https://groas.com/post/percentage-of-spend-google-ads-agency-pricing-conflict-of-interest)

[![Two suspended geometric prisms side by side, one larger, one smaller, lit by cool teal light against a deep slate background, casting soft shadows on a smooth surface.](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/6a056e9b62746ec6608bcf1a_hero.jpeg) ##### WebFX Vs. groas In 2026: Pricing, Management Model, And Which Actually Delivers Better Google Ads Results A detailed comparison of WebFX and groas covering pricing at every ad spend level, campaign management models, reaction speed, transparency, and which service delivers better Google Ads results in 2026. WebFX offers breadth across digital marketing, but groas delivers superior Google Ads performance at a lower cost with AI agents running 24/7 and a dedicated human account manager on every account. May 14, 2026 • 5 min read](https://groas.com/post/webfx-vs-groas-google-ads-comparison-pricing-management-2026)

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[### Welcome To The New Era Of Google Ads Management ![](https://cdn.prod.website-files.com/6821efca072e48f6f495a47e/6822107ac7658954b6d31eb3_CTA%20SHape.svg)![White irregular polygon shape with a curved edge on a transparent background.](https://cdn.prod.website-files.com/6821efca072e48f6f495a47e/6822107b53bdaf4d2965fd42_Shape-p-500.png)](https://groas.com/author/alexander-perelman?b2fbc6b6_page=56#)

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[![White stylized owl eyes with green background icon.](https://cdn.prod.website-files.com/6821efca072e48f6f495a47e/6a68a036a5dd5627409d3579_Groas%20Icon.png)](https://groas.com/author/alexander-perelman?b2fbc6b6_page=56#)

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