---
title: "Alexander Perelman, Head Of Product @ groas: groas Blog (page 10)"
description: "Ex Goldman Sachs and Ex Stanford Computer Science Page 10 of 57."
url: "https://groas.com/author/alexander-perelman/page/10"
image: "https://groas.com/og/groas.jpg"
---

# Alexander Perelman

![Alexander Perelman](https://groas.com/media/blog/4f17cac3a81acc224cc1b2cfab8f94bbc295a3089d13e8421125771ef8d4064f.jpg)

Head Of Product @ groas

Ex Goldman Sachs and Ex Stanford Computer Science

[LinkedIn](https://www.linkedin.com/in/alexander-433793253/)

- [All Blogs](https://groas.com/blog)
- [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices)
- [AI For Google Ads](https://groas.com/category/ai-for-google-ads)
- [Google Ads News](https://groas.com/category/google-ads-news)

* [![Illustration for: ROAS vs CPA vs tCPA/tROAS Naming: The Bid Goal Terminology Untangled](https://groas.com/media/blog/40e30cd40eef200f3491083fe895b6a00c94a1f320c174f124a3e69095e60aec.png)](https://groas.com/post/roas-vs-cpa-vs-tcpa-troas-naming-the-bid)
  ## [CPA, ROAS, tCPA, and tROAS: Choose the Right Google Ads Goal](https://groas.com/post/roas-vs-cpa-vs-tcpa-troas-naming-the-bid)
  [September 6, 2026 • 6 min read](https://groas.com/post/roas-vs-cpa-vs-tcpa-troas-naming-the-bid)

  [Written by Alexander Perelman](https://groas.com/post/roas-vs-cpa-vs-tcpa-troas-naming-the-bid)
* [![Illustration for: ROAS vs CPA: Which Bid Goal Should Actually Drive Your Google Ads (With a Decision Framework)](https://groas.com/media/blog/abec109102f571f9749fc5f2d29c0893cc47fc8441dc6010cc622a5bac68f4c6.png)](https://groas.com/post/roas-vs-cpa-which-bid-goal-should-actual)
  ## [Target CPA vs. Target ROAS: How to Choose the Right Google Ads Bid Goal](https://groas.com/post/roas-vs-cpa-which-bid-goal-should-actual)
  [September 5, 2026 • 6 min read](https://groas.com/post/roas-vs-cpa-which-bid-goal-should-actual)

  [Written by Alexander Perelman](https://groas.com/post/roas-vs-cpa-which-bid-goal-should-actual)
* [![Illustration for: YouTube Ads in 2026: Frequency Increases, Policy Changes, and What Advertisers Should Do](https://groas.com/media/blog/64aefa5501f24e5d3ba833f080f506c5f3c7f4915bdd69e3ca630c04cf00886b.png)](https://groas.com/post/youtube-ads-in-2026-frequency-increases)
  ## [YouTube Ads in 2026: Why Frequency Is Rising and What to Fix First](https://groas.com/post/youtube-ads-in-2026-frequency-increases)
  [September 4, 2026 • 5 min read](https://groas.com/post/youtube-ads-in-2026-frequency-increases)

  [Written by Alexander Perelman](https://groas.com/post/youtube-ads-in-2026-frequency-increases)
* [![Illustration for: What Is a Google Ads AI Agent? How Autonomous PPC Actually Works (and Where Humans Still Matter)](https://groas.com/media/blog/7f12ea2f7b52ce30cd0b90f416ee171572db70eba9809f987d4ae08ebe791230.png)](https://groas.com/post/what-is-a-google-ads-ai-agent-how-autono)
  ## [Google Ads AI Agents: What Autonomous PPC Actually Does—and Where Humans Still Matter](https://groas.com/post/what-is-a-google-ads-ai-agent-how-autono)
  [September 3, 2026 • 6 min read](https://groas.com/post/what-is-a-google-ads-ai-agent-how-autono)

  [Written by Alexander Perelman](https://groas.com/post/what-is-a-google-ads-ai-agent-how-autono)
* ## [Third-Party Cookies and Privacy Sandbox: Current Status for Advertisers](https://groas.com/post/privacy-sandbox-third-party-cookies-status)
  [September 2, 2026 • 5 min read](https://groas.com/post/privacy-sandbox-third-party-cookies-status)

  [Written by Alexander Perelman](https://groas.com/post/privacy-sandbox-third-party-cookies-status)
* ## [Google Ads Remarketing and Third-Party Cookie Changes: What Advertisers Need to Know](https://groas.com/post/google-ads-remarketing-and-cookie-changes)
  [September 2, 2026 • 5 min read](https://groas.com/post/google-ads-remarketing-and-cookie-changes)

  [Written by Alexander Perelman](https://groas.com/post/google-ads-remarketing-and-cookie-changes)
* ## [Advertising in AI Overviews, AI Mode, and ChatGPT: What's Possible in 2026](https://groas.com/post/ads-in-ai-overviews-and-chatgpt-ads)
  [September 2, 2026 • 5 min read](https://groas.com/post/ads-in-ai-overviews-and-chatgpt-ads)

  [Written by Alexander Perelman](https://groas.com/post/ads-in-ai-overviews-and-chatgpt-ads)
* ## [How to Get Your Brand Recommended by AI Chatbots: A Practical GEO Guide](https://groas.com/post/how-to-get-your-brand-recommended-by-ai-chatbots)
  [September 2, 2026 • 6 min read](https://groas.com/post/how-to-get-your-brand-recommended-by-ai-chatbots)

  [Written by Alexander Perelman](https://groas.com/post/how-to-get-your-brand-recommended-by-ai-chatbots)
* ## [Google Ads Updates in 2026: Changelog and What Advertisers Need to Know](https://groas.com/post/google-ads-updates-2026-changelog)
  [September 2, 2026 • 8 min read](https://groas.com/post/google-ads-updates-2026-changelog)

  [Written by Alexander Perelman](https://groas.com/post/google-ads-updates-2026-changelog)
* ## [Google Ads Updates 2026: Every Key Change and What It Means](https://groas.com/post/google-ads-updates-2026)
  [September 2, 2026 • 9 min read](https://groas.com/post/google-ads-updates-2026)

  [Written by Alexander Perelman](https://groas.com/post/google-ads-updates-2026)
* ## [Google Ads Performance Max: The Ultimate Guide to Assets, Bidding, and Structure](https://groas.com/post/google-ads-performance-max-ultimate-guide)
  [September 2, 2026 • 12 min read](https://groas.com/post/google-ads-performance-max-ultimate-guide)

  [Written by Alexander Perelman](https://groas.com/post/google-ads-performance-max-ultimate-guide)
* [![Illustration for: ROAS vs CPA in Google Ads: How to Pick the Right Bid Goal (Decision Framework)](https://groas.com/media/blog/f894b674de47ed059fb21ba061660fa70ea28ef1e05eda094ef9660d33c22386.png)](https://groas.com/post/roas-vs-cpa-in-google-ads-how-to-pick-th)
  ## [ROAS vs. CPA in Google Ads: Choose the Bid Goal That Protects Profit](https://groas.com/post/roas-vs-cpa-in-google-ads-how-to-pick-th)
  [September 2, 2026 • 9 min read](https://groas.com/post/roas-vs-cpa-in-google-ads-how-to-pick-th)

  [Written by Alexander Perelman](https://groas.com/post/roas-vs-cpa-in-google-ads-how-to-pick-th)
* [![Illustration for: Optmyzr Alternatives for Agencies That Need White-Label Reselling and AI Automation](https://groas.com/media/blog/27ba14479bdce789e3a85fe791c625719b4df43b0ccbdfd792e40fd9032c1c18.png)](https://groas.com/post/optmyzr-alternatives-for-agencies-that-n)
  ## [Optmyzr Alternatives for Agencies That Need White-Label PPC Fulfillment](https://groas.com/post/optmyzr-alternatives-for-agencies-that-n)
  [September 1, 2026 • 7 min read](https://groas.com/post/optmyzr-alternatives-for-agencies-that-n)

  [Written by Alexander Perelman](https://groas.com/post/optmyzr-alternatives-for-agencies-that-n)
* ## [Performance Max Specs, Assets, and 2026 Updates: A Practical Reference](https://groas.com/post/performance-max-specs-assets-updates)
  [August 31, 2026 • 6 min read](https://groas.com/post/performance-max-specs-assets-updates)

  [Written by Alexander Perelman](https://groas.com/post/performance-max-specs-assets-updates)
* ## [AI Agent for Google Ads: What It Is and How It Runs Campaigns Autonomously](https://groas.com/post/google-ads-ai-agent-explained)
  [August 31, 2026 • 7 min read](https://groas.com/post/google-ads-ai-agent-explained)

  [Written by Alexander Perelman](https://groas.com/post/google-ads-ai-agent-explained)
* [![Illustration for: Which Dynamic Landing Page Builders Integrate With Google Ads (and How the Integration Should Work)](https://groas.com/media/blog/69a4751f673bcf59ad762a0ce397a247ae4e76758c402c3d89504c9b91f0fba4.png)](https://groas.com/post/which-dynamic-landing-page-builders-inte)
  ## [Which Google Ads Landing Page Builder Fits Your Campaign?](https://groas.com/post/which-dynamic-landing-page-builders-inte)
  [August 31, 2026 • 6 min read](https://groas.com/post/which-dynamic-landing-page-builders-inte)

  [Written by Alexander Perelman](https://groas.com/post/which-dynamic-landing-page-builders-inte)
* [![Illustration for: White-Label Google Ads Automation for Shopify: The Agency's Guide to Tools, Integrations, and Where groas Fits](https://groas.com/media/blog/9827413e18277c78faddf589ed98a32bcdf27e8349c21d41617364c010654250.png)](https://groas.com/post/white-label-google-ads-shopify-automatio)
  ## [White-Label Google Ads Automation for Shopify: What Agencies Actually Need](https://groas.com/post/white-label-google-ads-shopify-automatio)
  [August 30, 2026 • 7 min read](https://groas.com/post/white-label-google-ads-shopify-automatio)

  [Written by Alexander Perelman](https://groas.com/post/white-label-google-ads-shopify-automatio)
* [![Illustration for: Google Trends' Wild Early-2026 Spike Explained: Why AI Search Broke Your Seasonality Data](https://groas.com/media/blog/1cb4825ee389a604ef765c9e3b8b340bfc17b9f4412bc0eeab5cfc0d02709367.png)](https://groas.com/post/google-trends-wild-early-2026-spike-expl)
  ## [When Google Trends Spikes but Your Search Demand Doesn’t](https://groas.com/post/google-trends-wild-early-2026-spike-expl)
  [August 29, 2026 • 5 min read](https://groas.com/post/google-trends-wild-early-2026-spike-expl)

  [Written by Alexander Perelman](https://groas.com/post/google-trends-wild-early-2026-spike-expl)
* [![Illustration for: The Latest Innovations in PPC Automation: What's Actually New in 2026](https://groas.com/media/blog/be3f40f8baccee56df2e7481123788e4369295c09c13b77caec8ef67cd6f7be6.png)](https://groas.com/post/latest-ppc-automation-innovations-2026-66c9e)
  ## [What’s Actually New in PPC Automation in 2026](https://groas.com/post/latest-ppc-automation-innovations-2026-66c9e)
  [August 28, 2026 • 7 min read](https://groas.com/post/latest-ppc-automation-innovations-2026-66c9e)

  [Written by Alexander Perelman](https://groas.com/post/latest-ppc-automation-innovations-2026-66c9e)
* [![Illustration for: Autonomous PPC Software Explained: What It Is, How It Works, and How It Differs From AI-Assisted Tools](https://groas.com/media/blog/596ff9d9532b9a3dac08f3adf58b791d336cb04cebfe1b495ccde10dc4162c67.png)](https://groas.com/post/autonomous-ppc-software-explained-what-i)
  ## [Autonomous PPC Software: What It Does That AI Assistants Don’t](https://groas.com/post/autonomous-ppc-software-explained-what-i)
  [August 27, 2026 • 6 min read](https://groas.com/post/autonomous-ppc-software-explained-what-i)

  [Written by Alexander Perelman](https://groas.com/post/autonomous-ppc-software-explained-what-i)
* ## [Performance Max Explained: Assets, Formats, and Creative Requirements](https://groas.com/post/performance-max-assets-and-specs-explained)
  [August 26, 2026 • 3 min read](https://groas.com/post/performance-max-assets-and-specs-explained)

  [Written by Alexander Perelman](https://groas.com/post/performance-max-assets-and-specs-explained)
* ## [Google Ads Grader Tools: What Free Account Graders Show You (and Miss)](https://groas.com/post/google-ads-grader-tools-explained)
  [August 26, 2026 • 3 min read](https://groas.com/post/google-ads-grader-tools-explained)

  [Written by Alexander Perelman](https://groas.com/post/google-ads-grader-tools-explained)
* ## [White-Label PPC Platform vs Building Your Own Dashboard: What Should Agencies Choose?](https://groas.com/post/white-label-ppc-platform-vs-custom-dashboard)
  [August 26, 2026 • 4 min read](https://groas.com/post/white-label-ppc-platform-vs-custom-dashboard)

  [Written by Alexander Perelman](https://groas.com/post/white-label-ppc-platform-vs-custom-dashboard)
* ## [Google Performance Max Explained: What It Is, Asset Requirements, and How It Compares to Search](https://groas.com/post/google-ads-performance-max-explained)
  [August 26, 2026 • 4 min read](https://groas.com/post/google-ads-performance-max-explained)

  [Written by Alexander Perelman](https://groas.com/post/google-ads-performance-max-explained)

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