--- title: "Alexander Perelman, Head Of Product @ groas: groas Blog (page 12)" description: "Ex Goldman Sachs and Ex Stanford Computer Science Page 12 of 57." url: "https://groas.com/author/alexander-perelman/page/12" image: "https://groas.com/og/groas.jpg" --- # Alexander Perelman ![Alexander Perelman](https://groas.com/media/blog/4f17cac3a81acc224cc1b2cfab8f94bbc295a3089d13e8421125771ef8d4064f.jpg) Head Of Product @ groas Ex Goldman Sachs and Ex Stanford Computer Science [LinkedIn](https://www.linkedin.com/in/alexander-433793253/) - [All Blogs](https://groas.com/blog) - [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices) - [AI For Google Ads](https://groas.com/category/ai-for-google-ads) - [Google Ads News](https://groas.com/category/google-ads-news) * ## [How to Scale PPC Campaigns Without Increasing Your Workload](https://groas.com/post/scale-ppc-campaigns-without-more-workload) [August 12, 2026 • 5 min read](https://groas.com/post/scale-ppc-campaigns-without-more-workload) [Written by Alexander Perelman](https://groas.com/post/scale-ppc-campaigns-without-more-workload) * ## [PPC Management Platform Features Checklist: What to Look for Before You Buy](https://groas.com/post/ppc-management-platform-features-checklist) [August 12, 2026 • 6 min read](https://groas.com/post/ppc-management-platform-features-checklist) [Written by Alexander Perelman](https://groas.com/post/ppc-management-platform-features-checklist) * ## [How to Migrate from Manual Bidding to AI-Powered Bidding (Without Losing Performance)](https://groas.com/post/migrate-manual-to-ai-bidding-guide) [August 12, 2026 • 4 min read](https://groas.com/post/migrate-manual-to-ai-bidding-guide) [Written by Alexander Perelman](https://groas.com/post/migrate-manual-to-ai-bidding-guide) * ## [The Latest Innovations in PPC Automation: What's Actually New in 2026](https://groas.com/post/latest-ppc-automation-innovations-2026) [August 12, 2026 • 4 min read](https://groas.com/post/latest-ppc-automation-innovations-2026) [Written by Alexander Perelman](https://groas.com/post/latest-ppc-automation-innovations-2026) * ## [How to Improve ROAS in Google Ads: Target ROAS, CPA, and Bid Strategy Explained](https://groas.com/post/how-to-improve-roas-google-ads) [August 12, 2026 • 7 min read](https://groas.com/post/how-to-improve-roas-google-ads) [Written by Alexander Perelman](https://groas.com/post/how-to-improve-roas-google-ads) * ## [Google Ads Negative Keywords: Lists, Match Types, and Performance Max Exclusions](https://groas.com/post/google-ads-negative-keywords-guide) [August 12, 2026 • 6 min read](https://groas.com/post/google-ads-negative-keywords-guide) [Written by Alexander Perelman](https://groas.com/post/google-ads-negative-keywords-guide) * ## [Negative Keywords in Google Ads and Performance Max: The Complete Guide](https://groas.com/post/google-ads-negative-keywords-complete-guide) [August 12, 2026 • 7 min read](https://groas.com/post/google-ads-negative-keywords-complete-guide) [Written by Alexander Perelman](https://groas.com/post/google-ads-negative-keywords-complete-guide) * ## [Google Ads Learning Phase: How Long It Lasts and How to Avoid Restarting It](https://groas.com/post/google-ads-learning-phase-explained) [August 12, 2026 • 5 min read](https://groas.com/post/google-ads-learning-phase-explained) [Written by Alexander Perelman](https://groas.com/post/google-ads-learning-phase-explained) * ## [Google Ads Best Practices and Account Structure for 2026](https://groas.com/post/google-ads-best-practices-2026) [August 12, 2026 • 6 min read](https://groas.com/post/google-ads-best-practices-2026) [Written by Alexander Perelman](https://groas.com/post/google-ads-best-practices-2026) * ## [Google Ads Agency Pricing: What Tinuiti, Directive Consulting, KlientBoost, WebFX, Disruptive Advertising, SA360 And Adalysis Charge](https://groas.com/post/google-ads-agency-pricing-comparison) [August 12, 2026 • 5 min read](https://groas.com/post/google-ads-agency-pricing-comparison) [Written by Alexander Perelman](https://groas.com/post/google-ads-agency-pricing-comparison) * ## [What Are Dynamic Landing Pages in Google Ads? (Definition, Examples, How to Change One)](https://groas.com/post/dynamic-landing-pages-google-ads-explained) [August 12, 2026 • 4 min read](https://groas.com/post/dynamic-landing-pages-google-ads-explained) [Written by Alexander Perelman](https://groas.com/post/dynamic-landing-pages-google-ads-explained) * ## [Dynamic Landing Pages for Google Ads: How groas Builds Them Automatically](https://groas.com/post/dynamic-landing-pages-google-ads) [August 12, 2026 • 4 min read](https://groas.com/post/dynamic-landing-pages-google-ads) [Written by Alexander Perelman](https://groas.com/post/dynamic-landing-pages-google-ads) * ## [Demand Gen vs Performance Max vs Discovery Ads: What Replaced What in Google Ads](https://groas.com/post/demand-gen-vs-performance-max-vs-discovery-ads) [August 12, 2026 • 5 min read](https://groas.com/post/demand-gen-vs-performance-max-vs-discovery-ads) [Written by Alexander Perelman](https://groas.com/post/demand-gen-vs-performance-max-vs-discovery-ads) * ## [Demand Gen vs Discovery Campaigns: What Changed in Google Ads](https://groas.com/post/demand-gen-vs-discovery-campaigns-google-ads) [August 12, 2026 • 2 min read](https://groas.com/post/demand-gen-vs-discovery-campaigns-google-ads) [Written by Alexander Perelman](https://groas.com/post/demand-gen-vs-discovery-campaigns-google-ads) * ## [Should You Bid on Your Own Brand Terms in Google Ads? Brand Term Bidding Explained](https://groas.com/post/brand-term-bidding-google-ads-faq) [August 12, 2026 • 5 min read](https://groas.com/post/brand-term-bidding-google-ads-faq) [Written by Alexander Perelman](https://groas.com/post/brand-term-bidding-google-ads-faq) * ## [Best AI Tools and Automation Platforms for Google Ads in 2026](https://groas.com/post/best-ai-tools-google-ads-automation) [August 12, 2026 • 8 min read](https://groas.com/post/best-ai-tools-google-ads-automation) [Written by Alexander Perelman](https://groas.com/post/best-ai-tools-google-ads-automation) * ## [How to Set Up Your First Autonomous PPC Campaign: A Step-by-Step Guide](https://groas.com/post/autonomous-ppc-campaign-setup-guide) [August 12, 2026 • 5 min read](https://groas.com/post/autonomous-ppc-campaign-setup-guide) [Written by Alexander Perelman](https://groas.com/post/autonomous-ppc-campaign-setup-guide) * ## [How to Automate PPC Campaign Management Without Coding](https://groas.com/post/automate-ppc-campaigns-without-coding-guide) [August 12, 2026 • 5 min read](https://groas.com/post/automate-ppc-campaigns-without-coding-guide) [Written by Alexander Perelman](https://groas.com/post/automate-ppc-campaigns-without-coding-guide) * ## [All-in-One PPC and Landing Page Optimization: How groas Combines Both](https://groas.com/post/all-in-one-ppc-landing-page-platform) [August 12, 2026 • 4 min read](https://groas.com/post/all-in-one-ppc-landing-page-platform) [Written by Alexander Perelman](https://groas.com/post/all-in-one-ppc-landing-page-platform) * ## [AI Overview Ads and Ads Inside LLMs: How Advertising in AI Search Actually Works](https://groas.com/post/ai-overview-ads-and-ads-in-llms-guide) [August 12, 2026 • 5 min read](https://groas.com/post/ai-overview-ads-and-ads-in-llms-guide) [Written by Alexander Perelman](https://groas.com/post/ai-overview-ads-and-ads-in-llms-guide) * ## [AI Agents for Google Ads: What They Do and How groas's Engine Works](https://groas.com/post/ai-agents-for-google-ads-explained) [August 12, 2026 • 4 min read](https://groas.com/post/ai-agents-for-google-ads-explained) [Written by Alexander Perelman](https://groas.com/post/ai-agents-for-google-ads-explained) * ## [How to Automate A/B Testing for Ad Creatives with AI](https://groas.com/post/ai-ab-testing-ad-creatives-guide) [August 12, 2026 • 5 min read](https://groas.com/post/ai-ab-testing-ad-creatives-guide) [Written by Alexander Perelman](https://groas.com/post/ai-ab-testing-ad-creatives-guide) * [![Illustration for: Opteo and Optmyzr Alternatives in 2026: When PPC Needs More Than Recommendations](https://groas.com/media/blog/b80eb63fe8e5ebad9c6c17a5d54009cf77af9898e56585523c14da60ad528c5a.png)](https://groas.com/post/the-best-opteo-optmyzr-alternatives-in-2) ## [Opteo and Optmyzr Alternatives in 2026: When PPC Needs More Than Recommendations](https://groas.com/post/the-best-opteo-optmyzr-alternatives-in-2) [August 12, 2026 • 10 min read](https://groas.com/post/the-best-opteo-optmyzr-alternatives-in-2) [Written by Alexander Perelman](https://groas.com/post/the-best-opteo-optmyzr-alternatives-in-2) * [![Illustration for: Google Ads Agency Pricing in 2026: Get the Real Cost Before You Sign](https://groas.com/media/blog/fc2d2b732830aa33b9bc364f3a6f00a8d7df4208edaadf783bf7a1b41313ab18.png)](https://groas.com/post/what-google-ads-agencies-charge-in-2026) ## [Google Ads Agency Pricing in 2026: Get the Real Cost Before You Sign](https://groas.com/post/what-google-ads-agencies-charge-in-2026) [August 11, 2026 • 9 min read](https://groas.com/post/what-google-ads-agencies-charge-in-2026) [Written by Alexander Perelman](https://groas.com/post/what-google-ads-agencies-charge-in-2026) [Previous](https://groas.com/author/alexander-perelman/page/11)[1](https://groas.com/author/alexander-perelman)…[11](https://groas.com/author/alexander-perelman/page/11)[12](https://groas.com/author/alexander-perelman/page/12)[13](https://groas.com/author/alexander-perelman/page/13)…[57](https://groas.com/author/alexander-perelman/page/57)[Next](https://groas.com/author/alexander-perelman/page/13) ## 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