--- title: "Alexander Perelman, Head Of Product @ groas: groas Blog (page 14)" description: "Ex Goldman Sachs and Ex Stanford Computer Science Page 14 of 57." url: "https://groas.com/author/alexander-perelman/page/14" image: "https://groas.com/og/groas.jpg" --- # Alexander Perelman ![Alexander Perelman](https://groas.com/media/blog/4f17cac3a81acc224cc1b2cfab8f94bbc295a3089d13e8421125771ef8d4064f.jpg) Head Of Product @ groas Ex Goldman Sachs and Ex Stanford Computer Science [LinkedIn](https://www.linkedin.com/in/alexander-433793253/) - [All Blogs](https://groas.com/blog) - [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices) - [AI For Google Ads](https://groas.com/category/ai-for-google-ads) - [Google Ads News](https://groas.com/category/google-ads-news) * [![Illustration for: Google Display Retargeting: Remarketing Lists and Campaigns That Bring Back Ready Buyers](https://groas.com/media/blog/200fd3e250c8d6a5ebf64272d47eb075bb47ff6852c863c5d9ecba05e8b82ee1.png)](https://groas.com/post/google-display-retargeting-remarketing-l) ## [Google Display Retargeting: Building Remarketing Lists That Actually Bring Buyers Back](https://groas.com/post/google-display-retargeting-remarketing-l) [July 26, 2026 • 14 min read](https://groas.com/post/google-display-retargeting-remarketing-l) [Written by Alexander Perelman](https://groas.com/post/google-display-retargeting-remarketing-l) * [![Illustration for: How to Scale Google Shopping Without Adding Headcount](https://groas.com/media/blog/6d0013b73f691114107949ce6cd355e18eb6b6b93396eaa00ef17b2f42368a88.png)](https://groas.com/post/how-to-scale-google-shopping-without-add) ## [How to Scale Google Shopping Without Adding Headcount](https://groas.com/post/how-to-scale-google-shopping-without-add) [July 26, 2026 • 12 min read](https://groas.com/post/how-to-scale-google-shopping-without-add) [Written by Alexander Perelman](https://groas.com/post/how-to-scale-google-shopping-without-add) * [![Illustration for: Opti Digital Review: Does AI Budget Allocation Actually Forecast Marketing Spend Accurately?](https://groas.com/media/blog/95b9eff5164fa39a824648fdd0571fbecfc5032fc5c036e9cebf68df58f02b9c.png)](https://groas.com/post/opti-digital-review-does-ai-budget-alloc) ## [Does AI Budget Allocation Actually Forecast Marketing Spend Accurately? The Question Behind the Question](https://groas.com/post/opti-digital-review-does-ai-budget-alloc) [July 25, 2026 • 10 min read](https://groas.com/post/opti-digital-review-does-ai-budget-alloc) [Written by Alexander Perelman](https://groas.com/post/opti-digital-review-does-ai-budget-alloc) * [![Illustration for: Demand Gen vs Performance Max: Which Campaign Type Fits Your Goal (and How to Structure It)](https://groas.com/media/blog/c757f1fc53d98ea86ae387eb7b7aeff48122b078d739945741261a0ddab6e317.png)](https://groas.com/post/demand-gen-vs-performance-max-which-camp) ## [Demand Gen vs Performance Max: Which Campaign Type Fits Your Goal (and How to Structure It)](https://groas.com/post/demand-gen-vs-performance-max-which-camp) [July 25, 2026 • 15 min read](https://groas.com/post/demand-gen-vs-performance-max-which-camp) [Written by Alexander Perelman](https://groas.com/post/demand-gen-vs-performance-max-which-camp) * [![Illustration for: Did YouTube Increase Ads in 2026? Yes — Here's What Changed and What It Means for Advertisers](https://groas.com/media/blog/6f3252baf8ac92a0934c71a01162d5d9e4d8bfb1d07dadfb37733d88c1d67875.png)](https://groas.com/post/did-youtube-increase-ads-in-2026-yes-her) ## [Did YouTube Increase Ads in 2026? Yes — Here's What Changed and What It Means for Advertisers](https://groas.com/post/did-youtube-increase-ads-in-2026-yes-her) [July 25, 2026 • 12 min read](https://groas.com/post/did-youtube-increase-ads-in-2026-yes-her) [Written by Alexander Perelman](https://groas.com/post/did-youtube-increase-ads-in-2026-yes-her) * [![Illustration for: Paying an Agency $4K/Month With Nothing to Show for It? What Switching to Autonomous PPC Actually Looks Like in the First 30 Days](https://groas.com/media/blog/f6599d142a1993a9751bb2324847ab8e3131e729341b5123e052a62ec6201b21.png)](https://groas.com/post/paying-an-agency-4k-month-with-nothing-t) ## [Paying an Agency $4K/Month With Nothing to Show for It? What Switching to Autonomous PPC Actually Looks Like in the First 30 Days](https://groas.com/post/paying-an-agency-4k-month-with-nothing-t) [July 24, 2026 • 9 min read](https://groas.com/post/paying-an-agency-4k-month-with-nothing-t) [Written by Alexander Perelman](https://groas.com/post/paying-an-agency-4k-month-with-nothing-t) * [![Illustration for: Brand Term Bidding: When to Defend Your Name, When to Conquest Competitors, and When to Save the Money](https://groas.com/media/blog/344136f2230ec0b1938b02abaec97a1c0a382d9925e2d281217d195f00a702c4.png)](https://groas.com/post/brand-term-bidding-when-to-defend-your-n) ## [Brand Term Bidding: When to Defend Your Name, When to Conquest Competitors, and When to Save the Money](https://groas.com/post/brand-term-bidding-when-to-defend-your-n) [July 24, 2026 • 11 min read](https://groas.com/post/brand-term-bidding-when-to-defend-your-n) [Written by Alexander Perelman](https://groas.com/post/brand-term-bidding-when-to-defend-your-n) * [![Illustration for: Google Ads Learning Phase: How Long It Lasts, What Resets It, and How to Shorten It](https://groas.com/media/blog/459429c19f11478674445db3017065caefa4eb211494a2a04822dd4458110b09.png)](https://groas.com/post/google-ads-learning-phase-how-long-it-la) ## [Google Ads Learning Phase: How Long It Lasts, What Resets It, and How to Shorten It](https://groas.com/post/google-ads-learning-phase-how-long-it-la) [July 24, 2026 • 9 min read](https://groas.com/post/google-ads-learning-phase-how-long-it-la) [Written by Alexander Perelman](https://groas.com/post/google-ads-learning-phase-how-long-it-la) * [![Illustration for: Target CPA and Target ROAS Got Renamed: What Google's Bid Strategies Actually Do Now](https://groas.com/media/blog/32cc76d789363c59d9ec92f003f40008375611df4cd785aaa45688bae7b6e1d1.png)](https://groas.com/post/target-cpa-and-target-roas-got-renamed-w) ## [Target CPA and Target ROAS Got Renamed: What Google's Bid Strategies Actually Do Now](https://groas.com/post/target-cpa-and-target-roas-got-renamed-w) [July 23, 2026 • 9 min read](https://groas.com/post/target-cpa-and-target-roas-got-renamed-w) [Written by Alexander Perelman](https://groas.com/post/target-cpa-and-target-roas-got-renamed-w) * ## [Dynamic Landing Pages for Google Ads: Match Every Ad to Its Own Page Automatically](https://groas.com/post/dynamic-landing-pages-for-google-ads-mat) [July 22, 2026 • 9 min read](https://groas.com/post/dynamic-landing-pages-for-google-ads-mat) [Written by Alexander Perelman](https://groas.com/post/dynamic-landing-pages-for-google-ads-mat) * ## [How A B2B SaaS Grew Pipeline 3x By Fixing Google Ads Conversion Tracking](https://groas.com/post/b2b-saas-google-ads-conversion-tracking-pipeline-growth-case-study) [June 24, 2026 • 11 min read](https://groas.com/post/b2b-saas-google-ads-conversion-tracking-pipeline-growth-case-study) [Written by Alexander Perelman](https://groas.com/post/b2b-saas-google-ads-conversion-tracking-pipeline-growth-case-study) * ## [The Brand Campaign Incrementality Test Most Google Ads Accounts Skip](https://groas.com/post/google-ads-brand-campaign-incrementality-test-worth-running) [June 24, 2026 • 11 min read](https://groas.com/post/google-ads-brand-campaign-incrementality-test-worth-running) [Written by Alexander Perelman](https://groas.com/post/google-ads-brand-campaign-incrementality-test-worth-running) * ## [Tinuiti Vs Directive Consulting: Which Google Ads Agency Scales B2B SaaS](https://groas.com/post/tinuiti-vs-directive-consulting-google-ads-b2b-saas-comparison) [June 24, 2026 • 13 min read](https://groas.com/post/tinuiti-vs-directive-consulting-google-ads-b2b-saas-comparison) [Written by Alexander Perelman](https://groas.com/post/tinuiti-vs-directive-consulting-google-ads-b2b-saas-comparison) * ## [Why AI Automation Tools Compress Google Ads Agency Margins (And How To Reprice Around An Engine)](https://groas.com/post/ai-automation-compresses-google-ads-agency-margins-repricing-framework-2026) [June 24, 2026 • 11 min read](https://groas.com/post/ai-automation-compresses-google-ads-agency-margins-repricing-framework-2026) [Written by Alexander Perelman](https://groas.com/post/ai-automation-compresses-google-ads-agency-margins-repricing-framework-2026) * ## [7 White-Label Google Ads Models That Let Agencies Scale Without Hiring](https://groas.com/post/white-label-google-ads-agency-models-scale-without-hiring) [June 24, 2026 • 10 min read](https://groas.com/post/white-label-google-ads-agency-models-scale-without-hiring) [Written by Alexander Perelman](https://groas.com/post/white-label-google-ads-agency-models-scale-without-hiring) * ## [Tinuiti Vs Directive Consulting: Which Google Ads Agency Is Right For You In 2026?](https://groas.com/post/tinuiti-vs-directive-consulting-google-ads-agency-comparison-2026) [June 24, 2026 • 11 min read](https://groas.com/post/tinuiti-vs-directive-consulting-google-ads-agency-comparison-2026) [Written by Alexander Perelman](https://groas.com/post/tinuiti-vs-directive-consulting-google-ads-agency-comparison-2026) * ## [How An Ecommerce Brand Scaled Customer Acquisition With Google Demand Gen](https://groas.com/post/ecommerce-google-demand-gen-scaled-new-customer-acquisition-case-study) [June 24, 2026 • 10 min read](https://groas.com/post/ecommerce-google-demand-gen-scaled-new-customer-acquisition-case-study) [Written by Alexander Perelman](https://groas.com/post/ecommerce-google-demand-gen-scaled-new-customer-acquisition-case-study) * ## [How To Build Dynamic Landing Pages For Google Ads That Match Ad Copy And Improve Conversion Rate](https://groas.com/post/how-to-build-dynamic-landing-pages-google-ads-message-match-conversion-rate) [June 24, 2026 • 12 min read](https://groas.com/post/how-to-build-dynamic-landing-pages-google-ads-message-match-conversion-rate) [Written by Alexander Perelman](https://groas.com/post/how-to-build-dynamic-landing-pages-google-ads-message-match-conversion-rate) * ## [7 Ways To Structure White-Label Google Ads For Agency Growth](https://groas.com/post/white-label-google-ads-agency-growth-structure-guide) [June 24, 2026 • 11 min read](https://groas.com/post/white-label-google-ads-agency-growth-structure-guide) [Written by Alexander Perelman](https://groas.com/post/white-label-google-ads-agency-growth-structure-guide) * ## [Why Your B2B Google Ads Leads Don't Convert: A Pipeline Optimization Case Study](https://groas.com/post/b2b-google-ads-leads-dont-convert-pipeline-optimization-case-study) [June 24, 2026 • 11 min read](https://groas.com/post/b2b-google-ads-leads-dont-convert-pipeline-optimization-case-study) [Written by Alexander Perelman](https://groas.com/post/b2b-google-ads-leads-dont-convert-pipeline-optimization-case-study) * ## [How To Create Dynamic Landing Pages For Google Ads Without A Dev Team](https://groas.com/post/how-to-create-dynamic-landing-pages-google-ads-without-dev-team) [June 24, 2026 • 13 min read](https://groas.com/post/how-to-create-dynamic-landing-pages-google-ads-without-dev-team) [Written by Alexander Perelman](https://groas.com/post/how-to-create-dynamic-landing-pages-google-ads-without-dev-team) * ## [Why Percentage-Of-Spend Pricing Fails Google Ads Agencies And Their Clients](https://groas.com/post/percentage-of-spend-pricing-fails-google-ads-agencies-clients) [June 24, 2026 • 11 min read](https://groas.com/post/percentage-of-spend-pricing-fails-google-ads-agencies-clients) [Written by Alexander Perelman](https://groas.com/post/percentage-of-spend-pricing-fails-google-ads-agencies-clients) * ## [Why AI Tools Fail To Grow Agency Margins In 2026](https://groas.com/post/ai-tools-fail-grow-agency-margins-2026-google-ads-execution-infrastructure) [June 24, 2026 • 14 min read](https://groas.com/post/ai-tools-fail-grow-agency-margins-2026-google-ads-execution-infrastructure) [Written by Alexander Perelman](https://groas.com/post/ai-tools-fail-grow-agency-margins-2026-google-ads-execution-infrastructure) * ## [How To Structure Google Shopping Product Groups For Margin-Based Bidding: A 6-Step Framework](https://groas.com/post/how-to-structure-google-shopping-product-groups-margin-based-bidding-framework) [June 24, 2026 • 12 min read](https://groas.com/post/how-to-structure-google-shopping-product-groups-margin-based-bidding-framework) [Written by Alexander Perelman](https://groas.com/post/how-to-structure-google-shopping-product-groups-margin-based-bidding-framework) [Previous](https://groas.com/author/alexander-perelman/page/13)[1](https://groas.com/author/alexander-perelman)…[13](https://groas.com/author/alexander-perelman/page/13)[14](https://groas.com/author/alexander-perelman/page/14)[15](https://groas.com/author/alexander-perelman/page/15)…[57](https://groas.com/author/alexander-perelman/page/57)[Next](https://groas.com/author/alexander-perelman/page/15) ## 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