--- title: "Alexander Perelman, Head Of Product @ groas: groas Blog (page 17)" description: "Ex Goldman Sachs and Ex Stanford Computer Science Page 17 of 57." url: "https://groas.com/author/alexander-perelman/page/17" image: "https://groas.com/og/groas.jpg" --- # Alexander Perelman ![Alexander Perelman](https://groas.com/media/blog/4f17cac3a81acc224cc1b2cfab8f94bbc295a3089d13e8421125771ef8d4064f.jpg) Head Of Product @ groas Ex Goldman Sachs and Ex Stanford Computer Science [LinkedIn](https://www.linkedin.com/in/alexander-433793253/) - [All Blogs](https://groas.com/blog) - [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices) - [AI For Google Ads](https://groas.com/category/ai-for-google-ads) - [Google Ads News](https://groas.com/category/google-ads-news) * ## [Why Traditional Google Ads Agency Pricing Models Create Misaligned Incentives](https://groas.com/post/google-ads-agency-pricing-model-conflict-of-interest-misaligned-incentives) [June 21, 2026 • 10 min read](https://groas.com/post/google-ads-agency-pricing-model-conflict-of-interest-misaligned-incentives) [Written by Alexander Perelman](https://groas.com/post/google-ads-agency-pricing-model-conflict-of-interest-misaligned-incentives) * ## [7 Ways To Rebuild Google Ads Agency Margins In 2026](https://groas.com/post/google-ads-agency-margin-optimization-2026) [June 21, 2026 • 11 min read](https://groas.com/post/google-ads-agency-margin-optimization-2026) [Written by Alexander Perelman](https://groas.com/post/google-ads-agency-margin-optimization-2026) * ## [How To Audit Your Google Ads Account In 6 Steps: An In-House Team Playbook](https://groas.com/post/how-to-audit-google-ads-account-in-house-team-playbook) [June 21, 2026 • 12 min read](https://groas.com/post/how-to-audit-google-ads-account-in-house-team-playbook) [Written by Alexander Perelman](https://groas.com/post/how-to-audit-google-ads-account-in-house-team-playbook) * ## [How An In-House Marketing Team Fixed Google Ads Lead Quality Without Increasing Budget: A 90-Day Case Study](https://groas.com/post/google-ads-professional-services-lead-quality-in-house-team-90-day-case-study) [June 21, 2026 • 10 min read](https://groas.com/post/google-ads-professional-services-lead-quality-in-house-team-90-day-case-study) [Written by Alexander Perelman](https://groas.com/post/google-ads-professional-services-lead-quality-in-house-team-90-day-case-study) * ## [7 Ways To Improve Google Ads Agency Margins Without Hiring More Staff](https://groas.com/post/improve-google-ads-agency-margins-without-hiring-staff) [June 21, 2026 • 10 min read](https://groas.com/post/improve-google-ads-agency-margins-without-hiring-staff) [Written by Alexander Perelman](https://groas.com/post/improve-google-ads-agency-margins-without-hiring-staff) * ## [Why Google Ads Audits Don't Work Without Execution Authority](https://groas.com/post/why-google-ads-audits-dont-work-without-execution-authority) [June 21, 2026 • 10 min read](https://groas.com/post/why-google-ads-audits-dont-work-without-execution-authority) [Written by Alexander Perelman](https://groas.com/post/why-google-ads-audits-dont-work-without-execution-authority) * ## [Today In Google Ads: June 21, 2026 - Google Announces Bidding Target Optimization - August 17 Deadl...](https://groas.com/post/today-in-google-ads-june-21-2026) [June 21, 2026 • 6 min read](https://groas.com/post/today-in-google-ads-june-21-2026) [Written by Alexander Perelman](https://groas.com/post/today-in-google-ads-june-21-2026) * ## [How To Create Performance Max Video Assets That Rank And Convert](https://groas.com/post/performance-max-video-assets-guide-specs-creative-best-practices) [June 20, 2026 • 11 min read](https://groas.com/post/performance-max-video-assets-guide-specs-creative-best-practices) [Written by Alexander Perelman](https://groas.com/post/performance-max-video-assets-guide-specs-creative-best-practices) * ## [How An Ecommerce Brand Fixed Performance Max Cannibalizing Its Search Budget](https://groas.com/post/performance-max-cannibalizing-search-campaigns-ecommerce-fix-case-study) [June 20, 2026 • 10 min read](https://groas.com/post/performance-max-cannibalizing-search-campaigns-ecommerce-fix-case-study) [Written by Alexander Perelman](https://groas.com/post/performance-max-cannibalizing-search-campaigns-ecommerce-fix-case-study) * ## [Why Keyword Bloat Destroys Google Ads Performance In 2026](https://groas.com/post/keyword-bloat-destroys-google-ads-performance-too-many-keywords) [June 20, 2026 • 11 min read](https://groas.com/post/keyword-bloat-destroys-google-ads-performance-too-many-keywords) [Written by Alexander Perelman](https://groas.com/post/keyword-bloat-destroys-google-ads-performance-too-many-keywords) * ## [Adzooma Vs Opteo Vs Groas: Which Google Ads Tool Actually Executes In 2026?](https://groas.com/post/adzooma-vs-opteo-vs-groas-google-ads-automation-tool-comparison-2026) [June 20, 2026 • 12 min read](https://groas.com/post/adzooma-vs-opteo-vs-groas-google-ads-automation-tool-comparison-2026) [Written by Alexander Perelman](https://groas.com/post/adzooma-vs-opteo-vs-groas-google-ads-automation-tool-comparison-2026) * ## [The Negative Keywords Trap: Why Smart Bidding Makes Them Counterproductive](https://groas.com/post/negative-keywords-trap-smart-bidding-wasted-spend-google-ads) [June 20, 2026 • 15 min read](https://groas.com/post/negative-keywords-trap-smart-bidding-wasted-spend-google-ads) [Written by Alexander Perelman](https://groas.com/post/negative-keywords-trap-smart-bidding-wasted-spend-google-ads) * ## [Opteo Vs Adzooma Vs Groas: Which Google Ads Tool Scales Your Agency](https://groas.com/post/opteo-vs-adzooma-vs-groas-google-ads-tools-comparison-agencies) [June 20, 2026 • 13 min read](https://groas.com/post/opteo-vs-adzooma-vs-groas-google-ads-tools-comparison-agencies) [Written by Alexander Perelman](https://groas.com/post/opteo-vs-adzooma-vs-groas-google-ads-tools-comparison-agencies) * ## [Performance Max Video Assets In 2026: Complete Specs And Creative Strategy Guide](https://groas.com/post/performance-max-video-assets-specs-creative-strategy-guide-2026) [June 20, 2026 • 12 min read](https://groas.com/post/performance-max-video-assets-specs-creative-strategy-guide-2026) [Written by Alexander Perelman](https://groas.com/post/performance-max-video-assets-specs-creative-strategy-guide-2026) * ## [10 White-Label Google Ads Practices That Separate Profitable Agencies From The Rest](https://groas.com/post/white-label-google-ads-management-practices-profitable-agencies) [June 20, 2026 • 12 min read](https://groas.com/post/white-label-google-ads-management-practices-profitable-agencies) [Written by Alexander Perelman](https://groas.com/post/white-label-google-ads-management-practices-profitable-agencies) * ## [How An Ecommerce Brand Fixed Performance Max By Restructuring Asset Groups](https://groas.com/post/ecommerce-performance-max-asset-group-restructure-auto-generated-video-fix-case-study) [June 20, 2026 • 11 min read](https://groas.com/post/ecommerce-performance-max-asset-group-restructure-auto-generated-video-fix-case-study) [Written by Alexander Perelman](https://groas.com/post/ecommerce-performance-max-asset-group-restructure-auto-generated-video-fix-case-study) * ## [Negative Keywords Are Killing Your Google Ads Performance: Why Over-Negating Is The Real Problem In 2026](https://groas.com/post/negative-keywords-killing-google-ads-performance-over-negating-broad-match) [June 20, 2026 • 12 min read](https://groas.com/post/negative-keywords-killing-google-ads-performance-over-negating-broad-match) [Written by Alexander Perelman](https://groas.com/post/negative-keywords-killing-google-ads-performance-over-negating-broad-match) * ## [How An Ecommerce Brand Stopped Performance Max From Burning Budget: A 60-Day Fix](https://groas.com/post/performance-max-budget-control-ecommerce-pmax-overspending-fix) [June 20, 2026 • 11 min read](https://groas.com/post/performance-max-budget-control-ecommerce-pmax-overspending-fix) [Written by Alexander Perelman](https://groas.com/post/performance-max-budget-control-ecommerce-pmax-overspending-fix) * ## [How A Franchise Rebuilt Multi-Location Google Ads Into Profitable Market-Specific Campaigns](https://groas.com/post/multi-location-franchise-google-ads-market-specific-campaign-structure-case-study) [June 20, 2026 • 10 min read](https://groas.com/post/multi-location-franchise-google-ads-market-specific-campaign-structure-case-study) [Written by Alexander Perelman](https://groas.com/post/multi-location-franchise-google-ads-market-specific-campaign-structure-case-study) * ## [Why Auto-Generated Performance Max Video Assets Tank Your ROAS](https://groas.com/post/performance-max-auto-generated-video-assets-tank-roas) [June 20, 2026 • 10 min read](https://groas.com/post/performance-max-auto-generated-video-assets-tank-roas) [Written by Alexander Perelman](https://groas.com/post/performance-max-auto-generated-video-assets-tank-roas) * ## [How A 40-Location Franchise Restructured Google Ads By Market And Cut CAC By 35%](https://groas.com/post/multi-location-franchise-google-ads-restructure-cut-cac-by-market) [June 20, 2026 • 11 min read](https://groas.com/post/multi-location-franchise-google-ads-restructure-cut-cac-by-market) [Written by Alexander Perelman](https://groas.com/post/multi-location-franchise-google-ads-restructure-cut-cac-by-market) * ## [7 Google Ads Mistakes Killing Your SaaS Pipeline](https://groas.com/post/saas-google-ads-mistakes-killing-pipeline-b2b) [June 20, 2026 • 12 min read](https://groas.com/post/saas-google-ads-mistakes-killing-pipeline-b2b) [Written by Alexander Perelman](https://groas.com/post/saas-google-ads-mistakes-killing-pipeline-b2b) * ## [Performance Max Video Assets: Why Auto-Generated Creative Kills Performance](https://groas.com/post/performance-max-auto-generated-video-assets-kill-performance) [June 20, 2026 • 11 min read](https://groas.com/post/performance-max-auto-generated-video-assets-kill-performance) [Written by Alexander Perelman](https://groas.com/post/performance-max-auto-generated-video-assets-kill-performance) * ## [How A Multi-Location Franchise Rebuilt Google Ads Into Market-Specific Campaigns And Cut CPA By 40%](https://groas.com/post/multi-location-franchise-google-ads-campaign-structure-market-specific-case-study) [June 20, 2026 • 11 min read](https://groas.com/post/multi-location-franchise-google-ads-campaign-structure-market-specific-case-study) [Written by Alexander Perelman](https://groas.com/post/multi-location-franchise-google-ads-campaign-structure-market-specific-case-study) 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