--- title: "Alexander Perelman, Head Of Product @ groas: groas Blog (page 19)" description: "Ex Goldman Sachs and Ex Stanford Computer Science Page 19 of 57." url: "https://groas.com/author/alexander-perelman/page/19" image: "https://groas.com/og/groas.jpg" --- # Alexander Perelman ![Alexander Perelman](https://groas.com/media/blog/4f17cac3a81acc224cc1b2cfab8f94bbc295a3089d13e8421125771ef8d4064f.jpg) Head Of Product @ groas Ex Goldman Sachs and Ex Stanford Computer Science [LinkedIn](https://www.linkedin.com/in/alexander-433793253/) - [All Blogs](https://groas.com/blog) - [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices) - [AI For Google Ads](https://groas.com/category/ai-for-google-ads) - [Google Ads News](https://groas.com/category/google-ads-news) * ## [Why Google Ads Retainer Models Fail Growth-Stage Advertisers](https://groas.com/post/google-ads-agency-retainer-model-fails-growth-stage-advertisers) [June 18, 2026 • 11 min read](https://groas.com/post/google-ads-agency-retainer-model-fails-growth-stage-advertisers) [Written by Alexander Perelman](https://groas.com/post/google-ads-agency-retainer-model-fails-growth-stage-advertisers) * ## [How Agencies Scale Google Ads Without Hiring: The Autonomous Management Guide](https://groas.com/post/how-agencies-scale-google-ads-without-hiring-autonomous-management-guide) [June 18, 2026 • 11 min read](https://groas.com/post/how-agencies-scale-google-ads-without-hiring-autonomous-management-guide) [Written by Alexander Perelman](https://groas.com/post/how-agencies-scale-google-ads-without-hiring-autonomous-management-guide) * ## [How A DTC Brand Rebuilt Google Ads Around Profit And Broke Through A 14-Month Revenue Plateau](https://groas.com/post/ecommerce-google-ads-profit-optimization-revenue-plateau-case-study) [June 18, 2026 • 9 min read](https://groas.com/post/ecommerce-google-ads-profit-optimization-revenue-plateau-case-study) [Written by Alexander Perelman](https://groas.com/post/ecommerce-google-ads-profit-optimization-revenue-plateau-case-study) * ## [When To Leave Your Google Ads Agency: An Ecommerce Case Study](https://groas.com/post/when-to-leave-google-ads-agency-ecommerce-webfx-case-study) [June 18, 2026 • 10 min read](https://groas.com/post/when-to-leave-google-ads-agency-ecommerce-webfx-case-study) [Written by Alexander Perelman](https://groas.com/post/when-to-leave-google-ads-agency-ecommerce-webfx-case-study) * ## [Today In Google Ads: June 18, 2026](https://groas.com/post/today-in-google-ads-june-18-2026) [June 18, 2026 • 5 min read](https://groas.com/post/today-in-google-ads-june-18-2026) [Written by Alexander Perelman](https://groas.com/post/today-in-google-ads-june-18-2026) * ## [How To Optimize Google Ads For Real Estate: A Lead Quality Framework For 2026](https://groas.com/post/how-to-optimize-google-ads-for-real-estate-lead-quality-framework-2026) [June 17, 2026 • 12 min read](https://groas.com/post/how-to-optimize-google-ads-for-real-estate-lead-quality-framework-2026) [Written by Alexander Perelman](https://groas.com/post/how-to-optimize-google-ads-for-real-estate-lead-quality-framework-2026) * ## [How To Scale Google Shopping Budget Without Killing Performance: A 6-Step Framework](https://groas.com/post/how-to-scale-google-shopping-budget-without-killing-performance) [June 17, 2026 • 11 min read](https://groas.com/post/how-to-scale-google-shopping-budget-without-killing-performance) [Written by Alexander Perelman](https://groas.com/post/how-to-scale-google-shopping-budget-without-killing-performance) * ## [Why Holding Company Agencies Struggle With Google Ads Management: A Structural Critique](https://groas.com/post/holding-company-google-ads-agency-problems-structural-critique) [June 17, 2026 • 10 min read](https://groas.com/post/holding-company-google-ads-agency-problems-structural-critique) [Written by Alexander Perelman](https://groas.com/post/holding-company-google-ads-agency-problems-structural-critique) * ## [8 Google Ads Reporting Mistakes Costing You Clients](https://groas.com/post/google-ads-agency-reporting-mistakes-costing-clients) [June 17, 2026 • 10 min read](https://groas.com/post/google-ads-agency-reporting-mistakes-costing-clients) [Written by Alexander Perelman](https://groas.com/post/google-ads-agency-reporting-mistakes-costing-clients) * ## [Why Holding Company Media Agencies Structurally Fail At Google Ads Performance](https://groas.com/post/holding-company-google-ads-agency-structural-conflicts-performance-failure) [June 17, 2026 • 12 min read](https://groas.com/post/holding-company-google-ads-agency-structural-conflicts-performance-failure) [Written by Alexander Perelman](https://groas.com/post/holding-company-google-ads-agency-structural-conflicts-performance-failure) * ## [Why Big Agencies Underperform On Google Ads: Structural Incentives That Hurt Your Results](https://groas.com/post/why-big-agencies-underperform-google-ads-structural-incentives) [June 17, 2026 • 10 min read](https://groas.com/post/why-big-agencies-underperform-google-ads-structural-incentives) [Written by Alexander Perelman](https://groas.com/post/why-big-agencies-underperform-google-ads-structural-incentives) * ## [8 Google Ads Client Retention Tactics To Reduce Churn](https://groas.com/post/google-ads-agency-client-retention-tactics-reduce-churn) [June 17, 2026 • 12 min read](https://groas.com/post/google-ads-agency-client-retention-tactics-reduce-churn) [Written by Alexander Perelman](https://groas.com/post/google-ads-agency-client-retention-tactics-reduce-churn) * ## [How An Ecommerce Brand Broke A Google Shopping Plateau With Feed Optimization](https://groas.com/post/ecommerce-google-shopping-plateau-feed-optimization-margin-segmentation-case-study) [June 17, 2026 • 10 min read](https://groas.com/post/ecommerce-google-shopping-plateau-feed-optimization-margin-segmentation-case-study) [Written by Alexander Perelman](https://groas.com/post/ecommerce-google-shopping-plateau-feed-optimization-margin-segmentation-case-study) * ## [Should You Really Bid On Brand Keywords In Google Ads? The Incrementality Math Most Advertisers Never Run](https://groas.com/post/should-you-bid-on-brand-keywords-google-ads-incrementality-test-aef24) [June 17, 2026 • 11 min read](https://groas.com/post/should-you-bid-on-brand-keywords-google-ads-incrementality-test-aef24) [Written by Alexander Perelman](https://groas.com/post/should-you-bid-on-brand-keywords-google-ads-incrementality-test-aef24) * ## [Today In Google Ads: June 17, 2026 - Google Announces Aug 17 Bidding Target Optimization - tCPA/tRO...](https://groas.com/post/today-in-google-ads-june-17-2026) [June 17, 2026 • 6 min read](https://groas.com/post/today-in-google-ads-june-17-2026) [Written by Alexander Perelman](https://groas.com/post/today-in-google-ads-june-17-2026) * ## [Google Ads Management Options Compared: DIY Vs Agency Vs Autonomous](https://groas.com/post/diy-vs-agency-vs-autonomous-google-ads-management-compared) [June 16, 2026 • 12 min read](https://groas.com/post/diy-vs-agency-vs-autonomous-google-ads-management-compared) [Written by Alexander Perelman](https://groas.com/post/diy-vs-agency-vs-autonomous-google-ads-management-compared) * ## [How A SaaS Company Optimized Google Ads For Pipeline Instead Of Leads](https://groas.com/post/saas-google-ads-pipeline-optimization-attribution-rebuild-case-study) [June 16, 2026 • 11 min read](https://groas.com/post/saas-google-ads-pipeline-optimization-attribution-rebuild-case-study) [Written by Alexander Perelman](https://groas.com/post/saas-google-ads-pipeline-optimization-attribution-rebuild-case-study) * ## [How To Run YouTube Ads In 2026: Frequency, Formats, And Strategy](https://groas.com/post/youtube-ads-strategy-2026-frequency-formats-guide) [June 16, 2026 • 11 min read](https://groas.com/post/youtube-ads-strategy-2026-frequency-formats-guide) [Written by Alexander Perelman](https://groas.com/post/youtube-ads-strategy-2026-frequency-formats-guide) * ## [How An Ecommerce Brand Cut Wasted Ad Spend By Optimizing Google Shopping For Margin](https://groas.com/post/ecommerce-google-shopping-feed-margin-optimization-case-study) [June 16, 2026 • 11 min read](https://groas.com/post/ecommerce-google-shopping-feed-margin-optimization-case-study) [Written by Alexander Perelman](https://groas.com/post/ecommerce-google-shopping-feed-margin-optimization-case-study) * ## [The Dirty Secret Of Fully Managed Google Ads: Most Services Still Require Hours Of Your Time](https://groas.com/post/fully-managed-google-ads-dirty-secret-client-time-requirements) [June 16, 2026 • 10 min read](https://groas.com/post/fully-managed-google-ads-dirty-secret-client-time-requirements) [Written by Alexander Perelman](https://groas.com/post/fully-managed-google-ads-dirty-secret-client-time-requirements) * ## [10 Ways To Scale White-Label Google Ads Without Hiring More Staff](https://groas.com/post/white-label-google-ads-scale-agency-without-hiring) [June 16, 2026 • 12 min read](https://groas.com/post/white-label-google-ads-scale-agency-without-hiring) [Written by Alexander Perelman](https://groas.com/post/white-label-google-ads-scale-agency-without-hiring) * ## [WordStream Vs Search Ads 360 Vs Groas: Which Google Ads Tool Fits Your Agency In 2026](https://groas.com/post/wordstream-vs-search-ads-360-vs-groas-google-ads-tool-agency-comparison-2026) [June 16, 2026 • 12 min read](https://groas.com/post/wordstream-vs-search-ads-360-vs-groas-google-ads-tool-agency-comparison-2026) [Written by Alexander Perelman](https://groas.com/post/wordstream-vs-search-ads-360-vs-groas-google-ads-tool-agency-comparison-2026) * ## [Why Your 10,000-Keyword Google Ads Account Is Working Against You In 2026](https://groas.com/post/10000-keyword-google-ads-account-working-against-you-2026) [June 16, 2026 • 11 min read](https://groas.com/post/10000-keyword-google-ads-account-working-against-you-2026) [Written by Alexander Perelman](https://groas.com/post/10000-keyword-google-ads-account-working-against-you-2026) * ## [The Hybrid Google Ads Trap: Why Middle Ground Is Worse Than Either Extreme](https://groas.com/post/hybrid-google-ads-management-trap-diy-vs-managed-middle-ground) [June 16, 2026 • 12 min read](https://groas.com/post/hybrid-google-ads-management-trap-diy-vs-managed-middle-ground) [Written by Alexander Perelman](https://groas.com/post/hybrid-google-ads-management-trap-diy-vs-managed-middle-ground) [Previous](https://groas.com/author/alexander-perelman/page/18)[1](https://groas.com/author/alexander-perelman)…[18](https://groas.com/author/alexander-perelman/page/18)[19](https://groas.com/author/alexander-perelman/page/19)[20](https://groas.com/author/alexander-perelman/page/20)…[57](https://groas.com/author/alexander-perelman/page/57)[Next](https://groas.com/author/alexander-perelman/page/20) ## Structured data ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://graph.groas.com/entity/groas","name":"groas","url":"https://groas.com/","logo":{"@type":"ImageObject","url":"https://groas.com/icon-512.png","width":512,"height":512},"sameAs":["https://www.linkedin.com/company/groas/"]},{"@type":"WebSite","@id":"https://groas.com/#website","name":"groas","url":"https://groas.com/","inLanguage":"en-US","publisher":{"@id":"https://graph.groas.com/entity/groas"}},{"@type":"CollectionPage","@id":"https://groas.com/author/alexander-perelman/page/19#webpage","url":"https://groas.com/author/alexander-perelman/page/19","name":"Alexander Perelman, Head Of Product @ groas: groas Blog (page 19)","description":"Ex Goldman Sachs and Ex Stanford Computer Science Page 19 of 57.","inLanguage":"en-US","isPartOf":{"@id":"https://groas.com/#website"},"about":{"@id":"https://graph.groas.com/entity/groas"},"breadcrumb":{"@id":"https://groas.com/author/alexander-perelman/page/19#breadcrumb"},"mainEntity":{"@id":"https://groas.com/author/alexander-perelman/page/19#posts"}},{"@type":"BreadcrumbList","@id":"https://groas.com/author/alexander-perelman/page/19#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://groas.com/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https://groas.com/blog"},{"@type":"ListItem","position":3,"name":"Alexander Perelman","item":"https://groas.com/author/alexander-perelman"},{"@type":"ListItem","position":4,"name":"Page 19","item":"https://groas.com/author/alexander-perelman/page/19"}]},{"@type":"Blog","@id":"https://groas.com/blog#blog","name":"groas Blog","url":"https://groas.com/blog","publisher":{"@id":"https://graph.groas.com/entity/groas"},"image":"https://groas.com/icon-512.png"},{"@type":"ItemList","@id":"https://groas.com/author/alexander-perelman/page/19#posts","itemListElement":[{"@type":"ListItem","position":1,"url":"https://groas.com/post/google-ads-agency-retainer-model-fails-growth-stage-advertisers","name":"Why Google Ads Retainer Models Fail Growth-Stage Advertisers"},{"@type":"ListItem","position":2,"url":"https://groas.com/post/how-agencies-scale-google-ads-without-hiring-autonomous-management-guide","name":"How Agencies Scale Google Ads Without Hiring: The Autonomous Management Guide"},{"@type":"ListItem","position":3,"url":"https://groas.com/post/ecommerce-google-ads-profit-optimization-revenue-plateau-case-study","name":"How A DTC Brand Rebuilt Google Ads Around Profit And Broke Through A 14-Month Revenue Plateau"},{"@type":"ListItem","position":4,"url":"https://groas.com/post/when-to-leave-google-ads-agency-ecommerce-webfx-case-study","name":"When To Leave Your Google Ads Agency: An Ecommerce Case Study"},{"@type":"ListItem","position":5,"url":"https://groas.com/post/today-in-google-ads-june-18-2026","name":"Today In Google Ads: June 18, 2026"},{"@type":"ListItem","position":6,"url":"https://groas.com/post/how-to-optimize-google-ads-for-real-estate-lead-quality-framework-2026","name":"How To Optimize Google Ads For Real Estate: A Lead Quality Framework For 2026"},{"@type":"ListItem","position":7,"url":"https://groas.com/post/how-to-scale-google-shopping-budget-without-killing-performance","name":"How To Scale Google Shopping Budget Without Killing Performance: A 6-Step Framework"},{"@type":"ListItem","position":8,"url":"https://groas.com/post/holding-company-google-ads-agency-problems-structural-critique","name":"Why Holding Company Agencies Struggle With Google Ads Management: A Structural Critique"},{"@type":"ListItem","position":9,"url":"https://groas.com/post/google-ads-agency-reporting-mistakes-costing-clients","name":"8 Google Ads Reporting Mistakes Costing You Clients"},{"@type":"ListItem","position":10,"url":"https://groas.com/post/holding-company-google-ads-agency-structural-conflicts-performance-failure","name":"Why Holding Company Media Agencies Structurally Fail At Google Ads Performance"},{"@type":"ListItem","position":11,"url":"https://groas.com/post/why-big-agencies-underperform-google-ads-structural-incentives","name":"Why Big Agencies Underperform On Google Ads: Structural Incentives That Hurt Your Results"},{"@type":"ListItem","position":12,"url":"https://groas.com/post/google-ads-agency-client-retention-tactics-reduce-churn","name":"8 Google Ads Client Retention Tactics To Reduce Churn"},{"@type":"ListItem","position":13,"url":"https://groas.com/post/ecommerce-google-shopping-plateau-feed-optimization-margin-segmentation-case-study","name":"How An Ecommerce Brand Broke A Google Shopping Plateau With Feed Optimization"},{"@type":"ListItem","position":14,"url":"https://groas.com/post/should-you-bid-on-brand-keywords-google-ads-incrementality-test-aef24","name":"Should You Really Bid On Brand Keywords In Google Ads? The Incrementality Math Most Advertisers Never Run"},{"@type":"ListItem","position":15,"url":"https://groas.com/post/today-in-google-ads-june-17-2026","name":"Today In Google Ads: June 17, 2026 - Google Announces Aug 17 Bidding Target Optimization - tCPA/tRO..."},{"@type":"ListItem","position":16,"url":"https://groas.com/post/diy-vs-agency-vs-autonomous-google-ads-management-compared","name":"Google Ads Management Options Compared: DIY Vs Agency Vs Autonomous"},{"@type":"ListItem","position":17,"url":"https://groas.com/post/saas-google-ads-pipeline-optimization-attribution-rebuild-case-study","name":"How A SaaS Company Optimized Google Ads For Pipeline Instead Of Leads"},{"@type":"ListItem","position":18,"url":"https://groas.com/post/youtube-ads-strategy-2026-frequency-formats-guide","name":"How To Run YouTube Ads In 2026: Frequency, Formats, And Strategy"},{"@type":"ListItem","position":19,"url":"https://groas.com/post/ecommerce-google-shopping-feed-margin-optimization-case-study","name":"How An Ecommerce Brand Cut Wasted Ad Spend By Optimizing Google Shopping For Margin"},{"@type":"ListItem","position":20,"url":"https://groas.com/post/fully-managed-google-ads-dirty-secret-client-time-requirements","name":"The Dirty Secret Of Fully Managed Google Ads: Most Services Still Require Hours Of Your Time"},{"@type":"ListItem","position":21,"url":"https://groas.com/post/white-label-google-ads-scale-agency-without-hiring","name":"10 Ways To Scale White-Label Google Ads Without Hiring More Staff"},{"@type":"ListItem","position":22,"url":"https://groas.com/post/wordstream-vs-search-ads-360-vs-groas-google-ads-tool-agency-comparison-2026","name":"WordStream Vs Search Ads 360 Vs Groas: Which Google Ads Tool Fits Your Agency In 2026"},{"@type":"ListItem","position":23,"url":"https://groas.com/post/10000-keyword-google-ads-account-working-against-you-2026","name":"Why Your 10,000-Keyword Google Ads Account Is Working Against You In 2026"},{"@type":"ListItem","position":24,"url":"https://groas.com/post/hybrid-google-ads-management-trap-diy-vs-managed-middle-ground","name":"The Hybrid Google Ads Trap: Why Middle Ground Is Worse Than Either Extreme"}]},{"@type":"Person","@id":"https://groas.com/author/alexander-perelman#person","name":"Alexander Perelman","jobTitle":"Head Of Product @ groas","description":"Ex Goldman Sachs and Ex Stanford Computer Science","image":"https://groas.com/media/blog/4f17cac3a81acc224cc1b2cfab8f94bbc295a3089d13e8421125771ef8d4064f.jpg","worksFor":{"@id":"https://graph.groas.com/entity/groas"},"sameAs":["https://www.linkedin.com/in/alexander-433793253/"]}]} ```