--- title: "Alexander Perelman, Head Of Product @ groas: groas Blog (page 20)" description: "Ex Goldman Sachs and Ex Stanford Computer Science Page 20 of 57." url: "https://groas.com/author/alexander-perelman/page/20" image: "https://groas.com/og/groas.jpg" --- # Alexander Perelman ![Alexander Perelman](https://groas.com/media/blog/4f17cac3a81acc224cc1b2cfab8f94bbc295a3089d13e8421125771ef8d4064f.jpg) Head Of Product @ groas Ex Goldman Sachs and Ex Stanford Computer Science [LinkedIn](https://www.linkedin.com/in/alexander-433793253/) - [All Blogs](https://groas.com/blog) - [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices) - [AI For Google Ads](https://groas.com/category/ai-for-google-ads) - [Google Ads News](https://groas.com/category/google-ads-news) * ## [10 Ways To Scale Your Google Ads Agency Without Adding Headcount](https://groas.com/post/scale-google-ads-agency-without-adding-headcount-operations-playbook) [June 16, 2026 • 10 min read](https://groas.com/post/scale-google-ads-agency-without-adding-headcount-operations-playbook) [Written by Alexander Perelman](https://groas.com/post/scale-google-ads-agency-without-adding-headcount-operations-playbook) * ## [Google Ads Learning Phase: When Your Agency Is Making Excuses](https://groas.com/post/google-ads-learning-phase-agency-excuse-accountability) [June 16, 2026 • 10 min read](https://groas.com/post/google-ads-learning-phase-agency-excuse-accountability) [Written by Alexander Perelman](https://groas.com/post/google-ads-learning-phase-agency-excuse-accountability) * ## [Today In Google Ads: June 16, 2026 - Google Consent Mode overhaul strips GA4 Signals override - eff...](https://groas.com/post/today-in-google-ads-june-16-2026) [June 16, 2026 • 6 min read](https://groas.com/post/today-in-google-ads-june-16-2026) [Written by Alexander Perelman](https://groas.com/post/today-in-google-ads-june-16-2026) * ## [How A Multi-Location Dental Group Cut Cost Per New Patient By Rebuilding Google Ads Around Local Intent](https://groas.com/post/multi-location-dental-google-ads-local-intent-rebuild-cost-per-patient) [June 15, 2026 • 11 min read](https://groas.com/post/multi-location-dental-google-ads-local-intent-rebuild-cost-per-patient) [Written by Alexander Perelman](https://groas.com/post/multi-location-dental-google-ads-local-intent-rebuild-cost-per-patient) * ## [Why Big Google Ads Agencies Structurally Underdeliver For Mid-Market Advertisers](https://groas.com/post/big-google-ads-agencies-underdeliver-mid-market-advertisers) [June 15, 2026 • 11 min read](https://groas.com/post/big-google-ads-agencies-underdeliver-mid-market-advertisers) [Written by Alexander Perelman](https://groas.com/post/big-google-ads-agencies-underdeliver-mid-market-advertisers) * ## [How A Law Firm Cut Cost Per Lead By Fixing Google Ads Conversion Tracking](https://groas.com/post/law-firm-google-ads-conversion-tracking-cost-per-lead-case-study) [June 15, 2026 • 12 min read](https://groas.com/post/law-firm-google-ads-conversion-tracking-cost-per-lead-case-study) [Written by Alexander Perelman](https://groas.com/post/law-firm-google-ads-conversion-tracking-cost-per-lead-case-study) * ## [How A DTC Brand Fixed Google Ads By Making Margin Visible To The Algorithm](https://groas.com/post/google-ads-ecommerce-margin-optimization-case-study) [June 15, 2026 • 11 min read](https://groas.com/post/google-ads-ecommerce-margin-optimization-case-study) [Written by Alexander Perelman](https://groas.com/post/google-ads-ecommerce-margin-optimization-case-study) * ## [Holding Company Agencies Vs Independent Agencies Vs Autonomous Platforms: Which Fits Your Scale](https://groas.com/post/holding-company-agency-vs-independent-agency-vs-autonomous-google-ads-platform-comparison) [June 15, 2026 • 13 min read](https://groas.com/post/holding-company-agency-vs-independent-agency-vs-autonomous-google-ads-platform-comparison) [Written by Alexander Perelman](https://groas.com/post/holding-company-agency-vs-independent-agency-vs-autonomous-google-ads-platform-comparison) * ## [Why Big Ad Agencies Fail Growth-Stage Advertisers: A Structural Analysis](https://groas.com/post/why-big-ad-agencies-fail-growth-stage-advertisers-structural-analysis) [June 15, 2026 • 10 min read](https://groas.com/post/why-big-ad-agencies-fail-growth-stage-advertisers-structural-analysis) [Written by Alexander Perelman](https://groas.com/post/why-big-ad-agencies-fail-growth-stage-advertisers-structural-analysis) * ## [How A DTC Brand Fixed GA4 Enhanced Conversions And Unlocked Smart Bidding In 60 Days](https://groas.com/post/dtc-ga4-enhanced-conversions-fix-smart-bidding-google-ads-case-study) [June 15, 2026 • 11 min read](https://groas.com/post/dtc-ga4-enhanced-conversions-fix-smart-bidding-google-ads-case-study) [Written by Alexander Perelman](https://groas.com/post/dtc-ga4-enhanced-conversions-fix-smart-bidding-google-ads-case-study) * ## [Why More Keywords Hurt Your Google Ads Performance In 2026](https://groas.com/post/too-many-keywords-hurt-google-ads-performance-keyword-bloat-2026) [June 15, 2026 • 11 min read](https://groas.com/post/too-many-keywords-hurt-google-ads-performance-keyword-bloat-2026) [Written by Alexander Perelman](https://groas.com/post/too-many-keywords-hurt-google-ads-performance-keyword-bloat-2026) * ## [How An In-House Google Ads Team Broke Through Their Performance Plateau](https://groas.com/post/in-house-google-ads-performance-plateau-structural-ceiling-case-study) [June 15, 2026 • 10 min read](https://groas.com/post/in-house-google-ads-performance-plateau-structural-ceiling-case-study) [Written by Alexander Perelman](https://groas.com/post/in-house-google-ads-performance-plateau-structural-ceiling-case-study) * ## [Google Ads Keyword Consolidation: Why Less Is More In 2026](https://groas.com/post/google-ads-keyword-consolidation-why-less-is-more-2026) [June 15, 2026 • 12 min read](https://groas.com/post/google-ads-keyword-consolidation-why-less-is-more-2026) [Written by Alexander Perelman](https://groas.com/post/google-ads-keyword-consolidation-why-less-is-more-2026) * ## [How To Set Up Negative Keywords In Performance Max Campaigns](https://groas.com/post/how-to-set-up-negative-keywords-performance-max-campaigns-pmax-exclusions-guide) [June 15, 2026 • 12 min read](https://groas.com/post/how-to-set-up-negative-keywords-performance-max-campaigns-pmax-exclusions-guide) [Written by Alexander Perelman](https://groas.com/post/how-to-set-up-negative-keywords-performance-max-campaigns-pmax-exclusions-guide) * ## [How A SaaS Company Fixed Google Ads Conversion Tracking To Generate Real Pipeline](https://groas.com/post/saas-google-ads-conversion-tracking-fix-pipeline-case-study) [June 15, 2026 • 10 min read](https://groas.com/post/saas-google-ads-conversion-tracking-fix-pipeline-case-study) [Written by Alexander Perelman](https://groas.com/post/saas-google-ads-conversion-tracking-fix-pipeline-case-study) * ## [7 Brand Bidding Mistakes Google Ads Managers Get Wrong](https://groas.com/post/brand-term-bidding-mistakes-google-ads-strategy) [June 15, 2026 • 10 min read](https://groas.com/post/brand-term-bidding-mistakes-google-ads-strategy) [Written by Alexander Perelman](https://groas.com/post/brand-term-bidding-mistakes-google-ads-strategy) * ## [How A Mid-Market Business Switched Google Ads Agencies And Recovered Stalled Results](https://groas.com/post/mid-market-business-switched-google-ads-agency-recovered-stalled-results) [June 15, 2026 • 10 min read](https://groas.com/post/mid-market-business-switched-google-ads-agency-recovered-stalled-results) [Written by Alexander Perelman](https://groas.com/post/mid-market-business-switched-google-ads-agency-recovered-stalled-results) * ## [SmartSites Vs Groas: Google Ads Agency Or Autonomous Management](https://groas.com/post/smartsites-vs-groas-google-ads-agency-vs-autonomous-management-comparison) [June 15, 2026 • 11 min read](https://groas.com/post/smartsites-vs-groas-google-ads-agency-vs-autonomous-management-comparison) [Written by Alexander Perelman](https://groas.com/post/smartsites-vs-groas-google-ads-agency-vs-autonomous-management-comparison) * ## [Today In Google Ads: June 15, 2026 - Google's June 15 Privacy Change Goes Live: Phone Call Attribut...](https://groas.com/post/today-in-google-ads-june-15-2026) [June 15, 2026 • 6 min read](https://groas.com/post/today-in-google-ads-june-15-2026) [Written by Alexander Perelman](https://groas.com/post/today-in-google-ads-june-15-2026) * ## [7 Performance Max Budget Control Techniques That Stop Overspending](https://groas.com/post/performance-max-budget-control-techniques-stop-overspending-d9dbe) [June 14, 2026 • 11 min read](https://groas.com/post/performance-max-budget-control-techniques-stop-overspending-d9dbe) [Written by Alexander Perelman](https://groas.com/post/performance-max-budget-control-techniques-stop-overspending-d9dbe) * ## [10 Standards Your Google Ads Agency Should Deliver Every Month](https://groas.com/post/google-ads-agency-delivery-standards-monthly-checklist) [June 14, 2026 • 12 min read](https://groas.com/post/google-ads-agency-delivery-standards-monthly-checklist) [Written by Alexander Perelman](https://groas.com/post/google-ads-agency-delivery-standards-monthly-checklist) * ## [Why High Google Ads ROAS Is Killing Your Growth Potential](https://groas.com/post/high-roas-google-ads-killing-growth-potential) [June 14, 2026 • 16 min read](https://groas.com/post/high-roas-google-ads-killing-growth-potential) [Written by Alexander Perelman](https://groas.com/post/high-roas-google-ads-killing-growth-potential) * ## [6 Performance Max Budget Control Techniques That Actually Work](https://groas.com/post/performance-max-budget-control-techniques-stop-overspending) [June 14, 2026 • 16 min read](https://groas.com/post/performance-max-budget-control-techniques-stop-overspending) [Written by Alexander Perelman](https://groas.com/post/performance-max-budget-control-techniques-stop-overspending) * ## [Enterprise Agency Vs Boutique Shop Vs Autonomous Execution: Choosing The Right Google Ads Management Model In 2026](https://groas.com/post/enterprise-agency-vs-boutique-vs-autonomous-google-ads-management-2026) [June 14, 2026 • 12 min read](https://groas.com/post/enterprise-agency-vs-boutique-vs-autonomous-google-ads-management-2026) [Written by Alexander Perelman](https://groas.com/post/enterprise-agency-vs-boutique-vs-autonomous-google-ads-management-2026) 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