--- title: "Alexander Perelman, Head Of Product @ groas: groas Blog (page 22)" description: "Ex Goldman Sachs and Ex Stanford Computer Science Page 22 of 57." url: "https://groas.com/author/alexander-perelman/page/22" image: "https://groas.com/og/groas.jpg" --- # Alexander Perelman ![Alexander Perelman](https://groas.com/media/blog/4f17cac3a81acc224cc1b2cfab8f94bbc295a3089d13e8421125771ef8d4064f.jpg) Head Of Product @ groas Ex Goldman Sachs and Ex Stanford Computer Science [LinkedIn](https://www.linkedin.com/in/alexander-433793253/) - [All Blogs](https://groas.com/blog) - [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices) - [AI For Google Ads](https://groas.com/category/ai-for-google-ads) - [Google Ads News](https://groas.com/category/google-ads-news) * ## [150 Negative Keywords For SaaS Google Ads: Complete Pre-Launch Checklist](https://groas.com/post/saas-google-ads-negative-keywords-pre-launch-checklist-150) [June 12, 2026 • 14 min read](https://groas.com/post/saas-google-ads-negative-keywords-pre-launch-checklist-150) [Written by Alexander Perelman](https://groas.com/post/saas-google-ads-negative-keywords-pre-launch-checklist-150) * ## [Google Ads Display Remarketing Guide: Setup, Optimization, And Measurement](https://groas.com/post/google-ads-display-remarketing-guide-setup-optimization-measurement-2026) [June 12, 2026 • 13 min read](https://groas.com/post/google-ads-display-remarketing-guide-setup-optimization-measurement-2026) [Written by Alexander Perelman](https://groas.com/post/google-ads-display-remarketing-guide-setup-optimization-measurement-2026) * ## [How A Real Estate Business Fixed Google Ads Lead Quality By Rebuilding Around Buyer Intent](https://groas.com/post/real-estate-google-ads-lead-quality-buyer-intent-rebuild-case-study) [June 12, 2026 • 12 min read](https://groas.com/post/real-estate-google-ads-lead-quality-buyer-intent-rebuild-case-study) [Written by Alexander Perelman](https://groas.com/post/real-estate-google-ads-lead-quality-buyer-intent-rebuild-case-study) * ## [Why Manual Google Ads Management Is Failing Your Accounts (And What Replaces It In 2026)](https://groas.com/post/manual-google-ads-management-vs-automated-autonomous-execution-2026) [June 12, 2026 • 11 min read](https://groas.com/post/manual-google-ads-management-vs-automated-autonomous-execution-2026) [Written by Alexander Perelman](https://groas.com/post/manual-google-ads-management-vs-automated-autonomous-execution-2026) * ## [Target ROAS Is Killing Your Google Ads Volume: Here Is Why](https://groas.com/post/target-roas-killing-google-ads-volume-profit-optimization) [June 12, 2026 • 11 min read](https://groas.com/post/target-roas-killing-google-ads-volume-profit-optimization) [Written by Alexander Perelman](https://groas.com/post/target-roas-killing-google-ads-volume-profit-optimization) * ## [8 Google Ads Vs Meta Ads Differences Every Ecommerce Marketer Needs To Know](https://groas.com/post/google-ads-vs-meta-ads-ecommerce-differences) [June 12, 2026 • 11 min read](https://groas.com/post/google-ads-vs-meta-ads-ecommerce-differences) [Written by Alexander Perelman](https://groas.com/post/google-ads-vs-meta-ads-ecommerce-differences) * ## [8 AI Google Ads Tools For Agencies: How To Evaluate And Compare In 2026](https://groas.com/post/best-ai-google-ads-tools-agencies-evaluation-comparison-2026) [June 12, 2026 • 12 min read](https://groas.com/post/best-ai-google-ads-tools-agencies-evaluation-comparison-2026) [Written by Alexander Perelman](https://groas.com/post/best-ai-google-ads-tools-agencies-evaluation-comparison-2026) * ## [Should You Bid On Your Brand Keywords In Google Ads? An Incrementality Test](https://groas.com/post/should-you-bid-on-brand-keywords-google-ads-incrementality-test) [June 12, 2026 • 11 min read](https://groas.com/post/should-you-bid-on-brand-keywords-google-ads-incrementality-test) [Written by Alexander Perelman](https://groas.com/post/should-you-bid-on-brand-keywords-google-ads-incrementality-test) * ## [How Three Agencies Failed, Then We Fixed Their Google Ads In 90 Days](https://groas.com/post/three-agencies-failed-fixed-google-ads-90-days-groas-dfy-case-study) [June 12, 2026 • 11 min read](https://groas.com/post/three-agencies-failed-fixed-google-ads-90-days-groas-dfy-case-study) [Written by Alexander Perelman](https://groas.com/post/three-agencies-failed-fixed-google-ads-90-days-groas-dfy-case-study) * ## [Why ROAS Is The Wrong Google Ads Success Metric For Most Accounts](https://groas.com/post/why-roas-is-wrong-google-ads-metric-profit-first-bidding) [June 12, 2026 • 12 min read](https://groas.com/post/why-roas-is-wrong-google-ads-metric-profit-first-bidding) [Written by Alexander Perelman](https://groas.com/post/why-roas-is-wrong-google-ads-metric-profit-first-bidding) * ## [Today In Google Ads: June 12, 2026 - Google Ads API Offline Conversion Import Cutoff Arrives June 15](https://groas.com/post/today-in-google-ads-june-12-2026) [June 12, 2026 • 6 min read](https://groas.com/post/today-in-google-ads-june-12-2026) [Written by Alexander Perelman](https://groas.com/post/today-in-google-ads-june-12-2026) * [![Layered translucent architectural tiers rising from a dark slate surface, lit from above with warm amber light, abstract topographic strata suggesting structured depth](https://groas.com/media/blog/43b0fb983c02488cc1336f9f79f2d6e2a514b3e945c4b3315d83f29cd86b8690.jpg)](https://groas.com/post/ecommerce-google-ads-roas-margin-aware-bidding-case-study) ## [How An Ecommerce Brand Fixed Google Ads ROAS By Rebuilding Around Margin Instead Of Revenue](https://groas.com/post/ecommerce-google-ads-roas-margin-aware-bidding-case-study) [June 11, 2026 • 12 min read](https://groas.com/post/ecommerce-google-ads-roas-margin-aware-bidding-case-study) [Written by Alexander Perelman](https://groas.com/post/ecommerce-google-ads-roas-margin-aware-bidding-case-study) * [![Layered architectural tiers rising from a dark slate surface, illuminated by warm amber light from a single overhead source, with smooth polymer planes receding into atmospheric depth.](https://groas.com/media/blog/f7fd4628ff128a0ecbc6dc9101619bf105677c37afead5ab0eb2db9e3fa2441e.jpg)](https://groas.com/post/ecommerce-google-shopping-campaign-rebuild-revenue-recovery-case-study) ## [How A High-Budget Ecommerce Brand Rebuilt Google Shopping Structure And Recovered Lost Revenue](https://groas.com/post/ecommerce-google-shopping-campaign-rebuild-revenue-recovery-case-study) [June 11, 2026 • 10 min read](https://groas.com/post/ecommerce-google-shopping-campaign-rebuild-revenue-recovery-case-study) [Written by Alexander Perelman](https://groas.com/post/ecommerce-google-shopping-campaign-rebuild-revenue-recovery-case-study) * [![Abstract topographic landscape in deep slate tones with layered amber-lit terrain contours rising and falling, illuminated by a single soft directional light source.](https://groas.com/media/blog/0ee432dfede20502406f381b8532d6dc124b12f85f9ad849f90f04c79f956893.jpg)](https://groas.com/post/ecommerce-google-ads-performance-max-cannibalization-roas-recovery-case-study) ## [How An Ecommerce Brand Recovered ROAS After Performance Max Cannibalization](https://groas.com/post/ecommerce-google-ads-performance-max-cannibalization-roas-recovery-case-study) [June 11, 2026 • 10 min read](https://groas.com/post/ecommerce-google-ads-performance-max-cannibalization-roas-recovery-case-study) [Written by Alexander Perelman](https://groas.com/post/ecommerce-google-ads-performance-max-cannibalization-roas-recovery-case-study) * [![Abstract 3D editorial illustration of layered architectural terrain in deep amber rising from a dark slate background, lit by a single soft directional light source.](https://groas.com/media/blog/2ce67600c1e66a1d86b4e4849e3e7688122eff62759518ef87311dfa151e5a3c.jpg)](https://groas.com/post/ecommerce-google-ads-case-study-doubled-shopping-revenue-campaign-restructure) ## [How An Ecommerce Brand Doubled Google Shopping Revenue By Fixing Structure Before Scaling Budget](https://groas.com/post/ecommerce-google-ads-case-study-doubled-shopping-revenue-campaign-restructure) [June 11, 2026 • 12 min read](https://groas.com/post/ecommerce-google-ads-case-study-doubled-shopping-revenue-campaign-restructure) [Written by Alexander Perelman](https://groas.com/post/ecommerce-google-ads-case-study-doubled-shopping-revenue-campaign-restructure) * [![3D editorial illustration of layered translucent planes rising from a dark slate background, lit by a single warm amber light source with soft atmospheric depth](https://groas.com/media/blog/1d6b8bd5f8748b6142cfbbd6e45b76532a754ba7706e889a84bc167a637c1712.jpg)](https://groas.com/post/google-shopping-campaigns-complete-guide-ecommerce-performance-2026) ## [Google Shopping Campaigns: The Complete Guide To Ecommerce Performance In 2026](https://groas.com/post/google-shopping-campaigns-complete-guide-ecommerce-performance-2026) [June 11, 2026 • 14 min read](https://groas.com/post/google-shopping-campaigns-complete-guide-ecommerce-performance-2026) [Written by Alexander Perelman](https://groas.com/post/google-shopping-campaigns-complete-guide-ecommerce-performance-2026) * [![Abstract 3D illustration of a glowing electric blue throttle dial suspended in deep slate space, geometric prisms casting soft single-source directional light](https://groas.com/media/blog/6a05184026a95c2b19283014302442f8454ad0a6cc37cf72ef62b65da20c4fd5.jpg)](https://groas.com/post/high-roas-target-hurts-google-ads-campaign-scale) ## [How High ROAS Targets Crush Google Ads Campaign Scale](https://groas.com/post/high-roas-target-hurts-google-ads-campaign-scale) [June 11, 2026 • 11 min read](https://groas.com/post/high-roas-target-hurts-google-ads-campaign-scale) [Written by Alexander Perelman](https://groas.com/post/high-roas-target-hurts-google-ads-campaign-scale) * [![Layered translucent architectural tiers rising from a dark slate surface, lit from above with warm amber light, abstract topographic structure in 3D illustration style.](https://groas.com/media/blog/7c6582af7740f03a704bab450e6cde6972cc2c59039447fb48ef3150b9a69e7d.jpg)](https://groas.com/post/ecommerce-google-ads-case-study-performance-max-shopping-feed-roas-growth) ## [How An Ecommerce Brand Fixed Google Ads Structure And Grew Revenue Without Raising Budget](https://groas.com/post/ecommerce-google-ads-case-study-performance-max-shopping-feed-roas-growth) [June 11, 2026 • 11 min read](https://groas.com/post/ecommerce-google-ads-case-study-performance-max-shopping-feed-roas-growth) [Written by Alexander Perelman](https://groas.com/post/ecommerce-google-ads-case-study-performance-max-shopping-feed-roas-growth) * [![Two suspended geometric prisms facing each other across a gap, lit in electric blue on a deep slate background, with soft atmospheric haze between them.](https://groas.com/media/blog/262722eba0f36732b674356283be4557486296cb9531eb29546e6cbeb16397af.jpg)](https://groas.com/post/agency-vs-in-house-google-ads-middle-ground-fails) ## [Agency Vs In-House Google Ads: Why The Middle Ground Fails](https://groas.com/post/agency-vs-in-house-google-ads-middle-ground-fails) [June 11, 2026 • 12 min read](https://groas.com/post/agency-vs-in-house-google-ads-middle-ground-fails) [Written by Alexander Perelman](https://groas.com/post/agency-vs-in-house-google-ads-middle-ground-fails) * [![Two suspended geometric prisms of different sizes face each other on a dark slate background, lit from one side in electric blue, with layered translucent planes between them.](https://groas.com/media/blog/7206814aeb502cc896f53ed5fce1d7b8d848ca78a47bcc0511fcfe63b80eda3c.jpg)](https://groas.com/post/disruptive-advertising-vs-groas-google-ads-agency-comparison-2026) ## [Disruptive Advertising Vs groas: Agency Retainer Or Autonomous Execution](https://groas.com/post/disruptive-advertising-vs-groas-google-ads-agency-comparison-2026) [June 11, 2026 • 10 min read](https://groas.com/post/disruptive-advertising-vs-groas-google-ads-agency-comparison-2026) [Written by Alexander Perelman](https://groas.com/post/disruptive-advertising-vs-groas-google-ads-agency-comparison-2026) * [![Abstract 3D editorial illustration of glowing electric blue split geometric planes on deep slate background, symbolizing structured A/B testing and campaign asset comparison.](https://groas.com/media/blog/9f32a3b7ba7dd55b473becf35b726fe080bbb3140cd0bb0ae7b9349291e024d0.jpg)](https://groas.com/post/today-in-google-ads-june-11-2026) ## [Today In Google Ads: June 11, 2026 - Performance Max Gets Structured Asset A/B Testing (Rolling Out...](https://groas.com/post/today-in-google-ads-june-11-2026) [June 11, 2026 • 6 min read](https://groas.com/post/today-in-google-ads-june-11-2026) [Written by Alexander Perelman](https://groas.com/post/today-in-google-ads-june-11-2026) * [![Three suspended geometric prisms in layered translucent planes, lit by cool electric blue light against a deep slate background, comparing three distinct forms.](https://groas.com/media/blog/17693f2b3892e8899f04aa521ccb23631b43cc62c74e45360c099728af8147ac.jpg)](https://groas.com/post/webfx-vs-directive-vs-groas-google-ads-management-comparison) ## [WebFX Vs Directive Vs groas: Which Google Ads Management Wins For Serious Advertisers](https://groas.com/post/webfx-vs-directive-vs-groas-google-ads-management-comparison) [June 10, 2026 • 14 min read](https://groas.com/post/webfx-vs-directive-vs-groas-google-ads-management-comparison) [Written by Alexander Perelman](https://groas.com/post/webfx-vs-directive-vs-groas-google-ads-management-comparison) * [![Editorial illustration of glowing muted gold data ribbons flowing through layered translucent planes on a deep slate background with soft directional lighting](https://groas.com/media/blog/4897e2e4c7b4e7bfbf9858abded311232fc08e2685656806c672beeb7b194ed6.jpg)](https://groas.com/post/how-to-white-label-google-ads-without-hiring-account-managers) ## [How To White Label Google Ads Without Hiring Account Managers](https://groas.com/post/how-to-white-label-google-ads-without-hiring-account-managers) [June 10, 2026 • 13 min read](https://groas.com/post/how-to-white-label-google-ads-without-hiring-account-managers) [Written by Alexander Perelman](https://groas.com/post/how-to-white-label-google-ads-without-hiring-account-managers) * [![3D editorial illustration of layered architectural forms in deep amber against dark slate, representing stacked attribution layers with soft directional lighting](https://groas.com/media/blog/a0133726a6b017c9b3f8cfacc1ac852a2f24d91d7382f10bd7a1dffe805b6376.jpg)](https://groas.com/post/financial-services-google-ads-conversion-tracking-attribution-fix-smart-bidding-case-study) ## [How A Financial Services Company Fixed Google Ads Attribution And Unlocked Smart Bidding](https://groas.com/post/financial-services-google-ads-conversion-tracking-attribution-fix-smart-bidding-case-study) [June 10, 2026 • 10 min read](https://groas.com/post/financial-services-google-ads-conversion-tracking-attribution-fix-smart-bidding-case-study) [Written by Alexander Perelman](https://groas.com/post/financial-services-google-ads-conversion-tracking-attribution-fix-smart-bidding-case-study) [Previous](https://groas.com/author/alexander-perelman/page/21)[1](https://groas.com/author/alexander-perelman)…[21](https://groas.com/author/alexander-perelman/page/21)[22](https://groas.com/author/alexander-perelman/page/22)[23](https://groas.com/author/alexander-perelman/page/23)…[57](https://groas.com/author/alexander-perelman/page/57)[Next](https://groas.com/author/alexander-perelman/page/23) ## 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