---
title: "Alexander Perelman, Head Of Product @ groas: groas Blog (page 24)"
description: "Ex Goldman Sachs and Ex Stanford Computer Science Page 24 of 57."
url: "https://groas.com/author/alexander-perelman/page/24"
image: "https://groas.com/og/groas.jpg"
---

# Alexander Perelman

![Alexander Perelman](https://groas.com/media/blog/4f17cac3a81acc224cc1b2cfab8f94bbc295a3089d13e8421125771ef8d4064f.jpg)

Head Of Product @ groas

Ex Goldman Sachs and Ex Stanford Computer Science

[LinkedIn](https://www.linkedin.com/in/alexander-433793253/)

- [All Blogs](https://groas.com/blog)
- [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices)
- [AI For Google Ads](https://groas.com/category/ai-for-google-ads)
- [Google Ads News](https://groas.com/category/google-ads-news)

* [![Layered translucent geometric planes suspended against a deep slate background, lit with cool electric blue accent light from a single directional source.](https://groas.com/media/blog/723395f0642a2d9be636786f663e536ad92eec1ebf8ed5b380f07b7b294890cb.jpg)](https://groas.com/post/optmyzr-alternatives-agencies-google-ads-management-2026)
  ## [5 Optmyzr Alternatives For Agencies Managing Multiple Google Ads Accounts](https://groas.com/post/optmyzr-alternatives-agencies-google-ads-management-2026)
  [June 9, 2026 • 10 min read](https://groas.com/post/optmyzr-alternatives-agencies-google-ads-management-2026)

  [Written by Alexander Perelman](https://groas.com/post/optmyzr-alternatives-agencies-google-ads-management-2026)
* [![3D editorial illustration of glowing muted gold data ribbons flowing between two suspended geometric nodes on a deep slate background with soft directional lighting](https://groas.com/media/blog/ecd1fa44ba1ebc31ba2fd8b25c1840b7b608dc4b9e42f150c79a02ced2b6c218.jpg)](https://groas.com/post/how-to-set-up-done-with-you-google-ads-management-in-house-teams)
  ## [How To Set Up Done-With-You Google Ads Management For In-House Teams](https://groas.com/post/how-to-set-up-done-with-you-google-ads-management-in-house-teams)
  [June 9, 2026 • 12 min read](https://groas.com/post/how-to-set-up-done-with-you-google-ads-management-in-house-teams)

  [Written by Alexander Perelman](https://groas.com/post/how-to-set-up-done-with-you-google-ads-management-in-house-teams)
* [![Abstract connected nodes with electric blue light pulses on deep slate background, geometric network clusters glowing softly in 3D editorial illustration style](https://groas.com/media/blog/955fa0cf064390b33595b6401d52819f82e10fd690fd4d4fc7db8a822acf5174.jpg)](https://groas.com/post/today-in-google-ads-june-9-2026)
  ## [Today In Google Ads: June 9, 2026](https://groas.com/post/today-in-google-ads-june-9-2026)
  [June 9, 2026 • 5 min read](https://groas.com/post/today-in-google-ads-june-9-2026)

  [Written by Alexander Perelman](https://groas.com/post/today-in-google-ads-june-9-2026)
* [![Abstract illustration of a lone geometric sphere fading into shadow beside a luminous connected node network glowing in electric blue on a deep slate background.](https://groas.com/media/blog/35c13f31672c189594d54e2d0c3a5cfca2740cc60469083733d0fbef40971edc.jpg)](https://groas.com/post/google-ads-account-manager-obsolete-autonomous-execution-2026)
  ## [Why Google Ads Account Managers Are Becoming Obsolete In 2026](https://groas.com/post/google-ads-account-manager-obsolete-autonomous-execution-2026)
  [June 8, 2026 • 11 min read](https://groas.com/post/google-ads-account-manager-obsolete-autonomous-execution-2026)

  [Written by Alexander Perelman](https://groas.com/post/google-ads-account-manager-obsolete-autonomous-execution-2026)
* [![Layered translucent planes stacked in perspective, glowing cool teal edges, deep slate background, soft directional light from upper left, frosted glass surfaces](https://groas.com/media/blog/c493192df303288b739e345b13488b767cbff8cbadec17f916655be89d0d28e1.jpg)](https://groas.com/post/fully-managed-google-ads-service-checklist-what-agency-should-do)
  ## [9 Things Your Google Ads Agency Should Always Do For You (And 4 Things They Often Leave Out)](https://groas.com/post/fully-managed-google-ads-service-checklist-what-agency-should-do)
  [June 8, 2026 • 11 min read](https://groas.com/post/fully-managed-google-ads-service-checklist-what-agency-should-do)

  [Written by Alexander Perelman](https://groas.com/post/fully-managed-google-ads-service-checklist-what-agency-should-do)
* [![Three suspended geometric prisms in varying sizes float against a deep slate background, lit from one side in electric blue, with layered translucent planes receding into soft atmospheric depth.](https://groas.com/media/blog/a0e65da45f338b09e3b6b58b29b97a8e035d160feb407dfff4515c772fbc78cb.jpg)](https://groas.com/post/google-ads-self-serve-vs-agency-vs-autonomous-which-model-wins)
  ## [Google Ads Self-Serve Vs. Agency Vs. Autonomous: Which Model Wins At Your Scale](https://groas.com/post/google-ads-self-serve-vs-agency-vs-autonomous-which-model-wins)
  [June 8, 2026 • 12 min read](https://groas.com/post/google-ads-self-serve-vs-agency-vs-autonomous-which-model-wins)

  [Written by Alexander Perelman](https://groas.com/post/google-ads-self-serve-vs-agency-vs-autonomous-which-model-wins)
* [![Abstract 3D illustration of layered architectural forms rising from a topographic grid, lit in warm amber on a deep slate background, representing multi-location structure.](https://groas.com/media/blog/671e1de24d1ba3cafab434e731916ce3a74259298b999aa568b3132ea14486a4.jpg)](https://groas.com/post/multi-location-dental-google-ads-cannibalization-fix-scale-appointments)
  ## [How A 12-Location Dental Group Fixed Google Ads Cannibalization And Scaled Appointments](https://groas.com/post/multi-location-dental-google-ads-cannibalization-fix-scale-appointments)
  [June 8, 2026 • 10 min read](https://groas.com/post/multi-location-dental-google-ads-cannibalization-fix-scale-appointments)

  [Written by Alexander Perelman](https://groas.com/post/multi-location-dental-google-ads-cannibalization-fix-scale-appointments)
* [![Abstract 3D architectural layers in deep amber over a dark slate background, representing structured campaign tiers and location-based data flow.](https://groas.com/media/blog/6c21d05ca6f867087d3468640f5a84a003eb961bc21fa1cd3c92a6782aa6bd52.jpg)](https://groas.com/post/multi-location-dental-google-ads-attribution-cost-per-appointment-case-study)
  ## [How A Multi-Location Dental Group Fixed Google Ads Attribution And Cut Cost Per Appointment](https://groas.com/post/multi-location-dental-google-ads-attribution-cost-per-appointment-case-study)
  [June 8, 2026 • 11 min read](https://groas.com/post/multi-location-dental-google-ads-attribution-cost-per-appointment-case-study)

  [Written by Alexander Perelman](https://groas.com/post/multi-location-dental-google-ads-attribution-cost-per-appointment-case-study)
* [![Layered translucent geometric planes suspended on deep slate background, lit from above-left with electric blue accent glow, frosted glass surfaces stacked in comparison arrangement](https://groas.com/media/blog/263b96340178a54dcc96a4d9143d992fd6119b4e4d0372f6cb98d853cba65005.jpg)](https://groas.com/post/opteo-alternatives-2026-best-google-ads-optimization-tool-comparison)
  ## [Opteo Alternatives In 2026: Which Tool Fits Your Agency's Needs](https://groas.com/post/opteo-alternatives-2026-best-google-ads-optimization-tool-comparison)
  [June 8, 2026 • 13 min read](https://groas.com/post/opteo-alternatives-2026-best-google-ads-optimization-tool-comparison)

  [Written by Alexander Perelman](https://groas.com/post/opteo-alternatives-2026-best-google-ads-optimization-tool-comparison)
* [![Two suspended geometric prisms side by side, one smaller and dimmer, one larger and glowing electric blue, on a deep slate background with soft directional lighting](https://groas.com/media/blog/9056b3592e5f4592b3d356355d454bb9a5217e654e754ede60dc6cad5b69feb0.jpg)](https://groas.com/post/adalysis-vs-fully-managed-google-ads-agency-comparison-2026)
  ## [Adalysis Vs. Fully Managed Google Ads: Which Approach Fits Your Agency In 2026](https://groas.com/post/adalysis-vs-fully-managed-google-ads-agency-comparison-2026)
  [June 8, 2026 • 12 min read](https://groas.com/post/adalysis-vs-fully-managed-google-ads-agency-comparison-2026)

  [Written by Alexander Perelman](https://groas.com/post/adalysis-vs-fully-managed-google-ads-agency-comparison-2026)
* [![Abstract 3D illustration of flowing data ribbons and particle trails in deep amber, filtering through layered translucent planes on a dark slate background](https://groas.com/media/blog/2f2f960cdb47e2bfea4c411251b01a08c3e4a12a439afddc1e30eed47b96ae6b.jpg)](https://groas.com/post/how-to-add-negative-keywords-performance-max-without-losing-reach)
  ## [How To Add Negative Keywords To Performance Max Without Losing Reach](https://groas.com/post/how-to-add-negative-keywords-performance-max-without-losing-reach)
  [June 8, 2026 • 11 min read](https://groas.com/post/how-to-add-negative-keywords-performance-max-without-losing-reach)

  [Written by Alexander Perelman](https://groas.com/post/how-to-add-negative-keywords-performance-max-without-losing-reach)
* [![Editorial illustration of interconnected layered translucent planes with electric blue light pulses, arranged as a scaling system against a deep slate background.](https://groas.com/media/blog/9ebd285f9ef8f1f1a68bc6af3d396454b5637e3b06ec24d3d118e423adf97ce1.jpg)](https://groas.com/post/scale-google-ads-agency-revenue-without-adding-headcount)
  ## [7 Ways Google Ads Agencies Scale Revenue Without Adding Headcount](https://groas.com/post/scale-google-ads-agency-revenue-without-adding-headcount)
  [June 8, 2026 • 10 min read](https://groas.com/post/scale-google-ads-agency-revenue-without-adding-headcount)

  [Written by Alexander Perelman](https://groas.com/post/scale-google-ads-agency-revenue-without-adding-headcount)
* [![Abstract 3D editorial illustration of connected glowing nodes with electric blue light pulses on deep slate background, representing AI automation rollout and policy change](https://groas.com/media/blog/c28d87fd98eabe69b433c2f28a3e98381b2a7cfebc8c7109e7fd216eaefa8808.jpg)](https://groas.com/post/today-in-google-ads-june-8-2026)
  ## [Today In Google Ads: June 8, 2026 - Google Ads ToS Updated Ahead of July 1 AI-Automation Rollout](https://groas.com/post/today-in-google-ads-june-8-2026)
  [June 8, 2026 • 7 min read](https://groas.com/post/today-in-google-ads-june-8-2026)

  [Written by Alexander Perelman](https://groas.com/post/today-in-google-ads-june-8-2026)
* [![Editorial illustration of stacked translucent planes cracking apart, lit in electric blue against a deep slate background, representing agency structural failure.](https://groas.com/media/blog/aee93296fc196835739885a0d9e051cc50315cc6363bc0b3f6ec8f13e3b4ba9f.jpg)](https://groas.com/post/google-ads-agency-mistakes-client-churn)
  ## [8 Google Ads Agency Mistakes That Drive Client Churn](https://groas.com/post/google-ads-agency-mistakes-client-churn)
  [June 7, 2026 • 10 min read](https://groas.com/post/google-ads-agency-mistakes-client-churn)

  [Written by Alexander Perelman](https://groas.com/post/google-ads-agency-mistakes-client-churn)
* [![Layered translucent planes suspended on a dark slate background, lit from the left with cool teal light, soft 3D editorial illustration, 16:9](https://groas.com/media/blog/4464ebb679f0910d9dac17a2d5181c41add405727f4a64447c75631030719c96.jpg)](https://groas.com/post/google-ads-grader-accuracy-profitability-metrics)
  ## [Why Google Ads Graders Miss What Actually Drives Profitability](https://groas.com/post/google-ads-grader-accuracy-profitability-metrics)
  [June 7, 2026 • 10 min read](https://groas.com/post/google-ads-grader-accuracy-profitability-metrics)

  [Written by Alexander Perelman](https://groas.com/post/google-ads-grader-accuracy-profitability-metrics)
* [![Abstract 3D editorial illustration of a shattered geometric prism in cool teal against a deep slate background, with soft directional lighting and clean negative space.](https://groas.com/media/blog/0863eaf7bce0ae9fbe0597751481b185a1532702cc13e15a5fc0368e62254aea.jpg)](https://groas.com/post/why-google-ads-audits-fail-to-improve-performance)
  ## [Why Google Ads Audits Fail To Improve Performance](https://groas.com/post/why-google-ads-audits-fail-to-improve-performance)
  [June 7, 2026 • 10 min read](https://groas.com/post/why-google-ads-audits-fail-to-improve-performance)

  [Written by Alexander Perelman](https://groas.com/post/why-google-ads-audits-fail-to-improve-performance)
* [![Abstract 3D illustration of connected network nodes with electric blue light pulses on a deep slate background, geometric forms suggesting scale and coordination](https://groas.com/media/blog/ed411699b246034d80622779718614ac95c1eac89a0b249c010e5b2cb747165e.jpg)](https://groas.com/post/scale-google-ads-agency-50-clients-operational-systems)
  ## [8 Operational Systems That Let Google Ads Agencies Scale To 50 Clients Without Hiring](https://groas.com/post/scale-google-ads-agency-50-clients-operational-systems)
  [June 7, 2026 • 12 min read](https://groas.com/post/scale-google-ads-agency-50-clients-operational-systems)

  [Written by Alexander Perelman](https://groas.com/post/scale-google-ads-agency-50-clients-operational-systems)
* [![Abstract 3D illustration of a compressed light funnel between layered translucent planes on a deep slate background, with electric blue accent lighting](https://groas.com/media/blog/93031adba52669af40a39347646362a633076d5bc73760e2b6eea901f32fd65f.jpg)](https://groas.com/post/ai-overview-ads-google-compress-search-ctr-strategy-2026)
  ## [Why Google AI Overview Ads Compress Your Search CTR And What To Do About It](https://groas.com/post/ai-overview-ads-google-compress-search-ctr-strategy-2026)
  [June 7, 2026 • 11 min read](https://groas.com/post/ai-overview-ads-google-compress-search-ctr-strategy-2026)

  [Written by Alexander Perelman](https://groas.com/post/ai-overview-ads-google-compress-search-ctr-strategy-2026)
* [![A glowing electric-blue geometric prism suspended against a deep slate background, lit from a single left-side source with soft volumetric haze and frosted glass surfaces.](https://groas.com/media/blog/c81418f287a086d51f7c7e6e385678b3ae80cc29b25d30b072dc6ad125bfb67e.jpg)](https://groas.com/post/ai-overviews-not-killing-google-ads-ctr-real-culprits)
  ## [The Real Culprits Killing Your Google Ads CTR: Not AI Overviews](https://groas.com/post/ai-overviews-not-killing-google-ads-ctr-real-culprits)
  [June 7, 2026 • 11 min read](https://groas.com/post/ai-overviews-not-killing-google-ads-ctr-real-culprits)

  [Written by Alexander Perelman](https://groas.com/post/ai-overviews-not-killing-google-ads-ctr-real-culprits)
* [![Abstract 3D topographic landscape with eight glowing muted gold contour layers rising from a deep slate background, lit from a single soft directional source.](https://groas.com/media/blog/3eb2abe447408d273d69f88f4ce990efa56b16a86fb5295b52267baa579aa5eb.jpg)](https://groas.com/post/multi-location-google-ads-management-scaled-8-markets-without-hiring-case-study)
  ## [How A Multi-Location Service Business Scaled Google Ads Across 8 Markets Without Hiring A Second Manager](https://groas.com/post/multi-location-google-ads-management-scaled-8-markets-without-hiring-case-study)
  [June 7, 2026 • 10 min read](https://groas.com/post/multi-location-google-ads-management-scaled-8-markets-without-hiring-case-study)

  [Written by Alexander Perelman](https://groas.com/post/multi-location-google-ads-management-scaled-8-markets-without-hiring-case-study)
* [![Abstract 3D editorial illustration of a fractured geometric prism on dark slate, lit by a single cool teal light source, with layered translucent planes diverging from its center.](https://groas.com/media/blog/18cb4808e5ce9448ccc0a343e98f4efa188f4ab24b84d76ce1d3415cbd608fcb.jpg)](https://groas.com/post/google-ads-ai-recommendations-hurt-performance-conflict-of-interest)
  ## [Why Google's AI Recommendations Hurt Your Google Ads Performance](https://groas.com/post/google-ads-ai-recommendations-hurt-performance-conflict-of-interest)
  [June 7, 2026 • 10 min read](https://groas.com/post/google-ads-ai-recommendations-hurt-performance-conflict-of-interest)

  [Written by Alexander Perelman](https://groas.com/post/google-ads-ai-recommendations-hurt-performance-conflict-of-interest)
* [![3D editorial illustration of flowing data ribbons splitting and converging through translucent barrier planes on a deep slate background with cool teal accent lighting](https://groas.com/media/blog/5880019be03b87e74237eac0da2eaeadc8c06c2fb94e937e832a1a97550f6514.jpg)](https://groas.com/post/how-to-stop-performance-max-overspending-budget-controls)
  ## [How To Stop Performance Max From Overspending: 5 Controls That Actually Work](https://groas.com/post/how-to-stop-performance-max-overspending-budget-controls)
  [June 7, 2026 • 12 min read](https://groas.com/post/how-to-stop-performance-max-overspending-budget-controls)

  [Written by Alexander Perelman](https://groas.com/post/how-to-stop-performance-max-overspending-budget-controls)
* [![A fractured geometric prism in electric blue suspended on a deep slate background, split by diverging light beams suggesting conflicting directions.](https://groas.com/media/blog/3c3da9d5142293490a44e235bf7908d150082c93a98300fadba711c4db5934b7.jpg)](https://groas.com/post/does-google-smart-bidding-optimize-for-google-revenue-not-yours)
  ## [Does Google Smart Bidding Optimize For Google Revenue Instead Of Yours](https://groas.com/post/does-google-smart-bidding-optimize-for-google-revenue-not-yours)
  [June 7, 2026 • 11 min read](https://groas.com/post/does-google-smart-bidding-optimize-for-google-revenue-not-yours)

  [Written by Alexander Perelman](https://groas.com/post/does-google-smart-bidding-optimize-for-google-revenue-not-yours)
* [![Abstract 3D architectural columns and layered translucent planes in muted gold rising from a deep slate background, lit by a single soft directional light source.](https://groas.com/media/blog/b1679087897e5a389995a268103bdd4e0361008abf553d5a511a2858180d3580.jpg)](https://groas.com/post/ppc-agency-scaled-50-clients-without-hiring-google-ads-execution-engine)
  ## [How A PPC Agency Scaled To 50+ Clients Without Hiring](https://groas.com/post/ppc-agency-scaled-50-clients-without-hiring-google-ads-execution-engine)
  [June 7, 2026 • 11 min read](https://groas.com/post/ppc-agency-scaled-50-clients-without-hiring-google-ads-execution-engine)

  [Written by Alexander Perelman](https://groas.com/post/ppc-agency-scaled-50-clients-without-hiring-google-ads-execution-engine)

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