---
title: "Alexander Perelman, Head Of Product @ groas: groas Blog (page 25)"
description: "Ex Goldman Sachs and Ex Stanford Computer Science Page 25 of 57."
url: "https://groas.com/author/alexander-perelman/page/25"
image: "https://groas.com/og/groas.jpg"
---

# Alexander Perelman

![Alexander Perelman](https://groas.com/media/blog/4f17cac3a81acc224cc1b2cfab8f94bbc295a3089d13e8421125771ef8d4064f.jpg)

Head Of Product @ groas

Ex Goldman Sachs and Ex Stanford Computer Science

[LinkedIn](https://www.linkedin.com/in/alexander-433793253/)

- [All Blogs](https://groas.com/blog)
- [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices)
- [AI For Google Ads](https://groas.com/category/ai-for-google-ads)
- [Google Ads News](https://groas.com/category/google-ads-news)

* [![Abstract layered topographic landscape with glowing cool teal contour surfaces rising from a deep slate background, lit by a single soft directional light source.](https://groas.com/media/blog/e019816a93549d7d3140fb28fea7610330e16a977e3848e916c54dec74e01447.jpg)](https://groas.com/post/saas-in-house-team-google-ads-learning-phase-trap-case-study)
  ## [How A SaaS In-House Team Escaped The Google Ads Learning Phase Trap](https://groas.com/post/saas-in-house-team-google-ads-learning-phase-trap-case-study)
  [June 7, 2026 • 11 min read](https://groas.com/post/saas-in-house-team-google-ads-learning-phase-trap-case-study)

  [Written by Alexander Perelman](https://groas.com/post/saas-in-house-team-google-ads-learning-phase-trap-case-study)
* [![Abstract 3D illustration of layered translucent planes stacked asymmetrically on a deep slate background, lit by a single cool teal light source from the upper left.](https://groas.com/media/blog/038e4461bc2db7a4540193089ea0ea542e151747d16e0be4de76472b49f40db4.jpg)](https://groas.com/post/signs-your-business-needs-fully-managed-google-ads)
  ## [8 Signs Your Business Needs Fully Managed Google Ads](https://groas.com/post/signs-your-business-needs-fully-managed-google-ads)
  [June 7, 2026 • 12 min read](https://groas.com/post/signs-your-business-needs-fully-managed-google-ads)

  [Written by Alexander Perelman](https://groas.com/post/signs-your-business-needs-fully-managed-google-ads)
* [![Editorial illustration of glowing connected nodes with light pulses on a deep slate background, electric blue accent, soft directional lighting, centered composition](https://groas.com/media/blog/cc8df414175995f297c9ca6f726a66547fc33e8724b30b3830f637443b976dd4.jpg)](https://groas.com/post/today-in-google-ads-june-7-2026)
  ## [Today In Google Ads: June 7, 2026](https://groas.com/post/today-in-google-ads-june-7-2026)
  [June 7, 2026 • 5 min read](https://groas.com/post/today-in-google-ads-june-7-2026)

  [Written by Alexander Perelman](https://groas.com/post/today-in-google-ads-june-7-2026)
* [![Suspended geometric prisms in electric blue against a deep slate background, with flowing light ribbons weaving between them under soft directional lighting.](https://groas.com/media/blog/97f276f73b4d9c6a61f6ea8aa4a50c1e83041de69f586223a6a101c358d8dfeb.jpg)](https://groas.com/post/google-ads-smart-bidding-mistakes-blocking-performance)
  ## [7 Smart Bidding Mistakes Blocking Your Google Ads Performance](https://groas.com/post/google-ads-smart-bidding-mistakes-blocking-performance)
  [June 6, 2026 • 11 min read](https://groas.com/post/google-ads-smart-bidding-mistakes-blocking-performance)

  [Written by Alexander Perelman](https://groas.com/post/google-ads-smart-bidding-mistakes-blocking-performance)
* [![Layered translucent geometric planes stacked at angles, lit in cool teal, against a deep slate background with soft volumetric haze](https://groas.com/media/blog/a6b5b697031728589659cad57632393999ae958bc16428e5c1f0fd5b27b603ff.jpg)](https://groas.com/post/true-google-ads-agency-cost-calculator-compare-management-options)
  ## [How To Calculate Your True Google Ads Agency Cost And Compare Management Options](https://groas.com/post/true-google-ads-agency-cost-calculator-compare-management-options)
  [June 6, 2026 • 13 min read](https://groas.com/post/true-google-ads-agency-cost-calculator-compare-management-options)

  [Written by Alexander Perelman](https://groas.com/post/true-google-ads-agency-cost-calculator-compare-management-options)
* [![3D editorial illustration of layered translucent planes with cracks and fractures in cool teal against a deep slate background, soft directional lighting](https://groas.com/media/blog/bfdc808a72431608baf2aa210d4b55cb27be3651322c3932bebf003b39783db8.jpg)](https://groas.com/post/google-ads-agency-red-flags-time-to-switch)
  ## [12 Google Ads Agency Red Flags That Signal It's Time To Switch](https://groas.com/post/google-ads-agency-red-flags-time-to-switch)
  [June 6, 2026 • 17 min read](https://groas.com/post/google-ads-agency-red-flags-time-to-switch)

  [Written by Alexander Perelman](https://groas.com/post/google-ads-agency-red-flags-time-to-switch)
* [![Abstract 3D illustration of a glowing electric-blue node cluster with dimming outer rings on a deep slate background, suggesting automated systems losing strategic control.](https://groas.com/media/blog/5eab5bbd91500b2239f64cafbc937dbc9e0f9bf37d0da2cb2973363799254f79.jpg)](https://groas.com/post/smart-bidding-fails-without-strategic-oversight-google-ads-automation-risks)
  ## [Why Smart Bidding Fails Without Strategic Oversight](https://groas.com/post/smart-bidding-fails-without-strategic-oversight-google-ads-automation-risks)
  [June 6, 2026 • 13 min read](https://groas.com/post/smart-bidding-fails-without-strategic-oversight-google-ads-automation-risks)

  [Written by Alexander Perelman](https://groas.com/post/smart-bidding-fails-without-strategic-oversight-google-ads-automation-risks)
* [![Two layered translucent prisms suspended side by side against a deep slate background, lit from a single cool teal light source with soft atmospheric depth.](https://groas.com/media/blog/705f967e2555b73ac435d479c1f5f01d13240c331baff0334ed4b3d79ea4e2be.jpg)](https://groas.com/post/disruptive-advertising-vs-groas-google-ads-pricing-comparison-2026)
  ## [Disruptive Advertising Vs groas: Which Fits Your Google Ads Budget In 2026](https://groas.com/post/disruptive-advertising-vs-groas-google-ads-pricing-comparison-2026)
  [June 6, 2026 • 13 min read](https://groas.com/post/disruptive-advertising-vs-groas-google-ads-pricing-comparison-2026)

  [Written by Alexander Perelman](https://groas.com/post/disruptive-advertising-vs-groas-google-ads-pricing-comparison-2026)
* [![Abstract 3D illustration of layered architectural columns rising from a topographic landscape in muted gold against a deep slate background](https://groas.com/media/blog/f018c7032951a122097dfc58de6cc78def113154468c3d72155b4b94ee0ad11d.jpg)](https://groas.com/post/ppc-agency-scaled-without-hiring-automating-client-delivery)
  ## [How A PPC Agency Scaled Without Hiring By Automating Client Delivery](https://groas.com/post/ppc-agency-scaled-without-hiring-automating-client-delivery)
  [June 6, 2026 • 11 min read](https://groas.com/post/ppc-agency-scaled-without-hiring-automating-client-delivery)

  [Written by Alexander Perelman](https://groas.com/post/ppc-agency-scaled-without-hiring-automating-client-delivery)
* [![3D editorial illustration of glowing cool teal data ribbons flowing through suspended geometric rings on a deep slate background, single directional light source](https://groas.com/media/blog/694e436f6638e17c74599b57b7f19a45bb89d5f88fbc02e5e4d950e1eea07272.jpg)](https://groas.com/post/how-to-exit-google-ads-learning-phase-faster-7-fixes)
  ## [How To Exit Google Ads Learning Phase: 7 Fixes That Speed Results](https://groas.com/post/how-to-exit-google-ads-learning-phase-faster-7-fixes)
  [June 6, 2026 • 14 min read](https://groas.com/post/how-to-exit-google-ads-learning-phase-faster-7-fixes)

  [Written by Alexander Perelman](https://groas.com/post/how-to-exit-google-ads-learning-phase-faster-7-fixes)
* [![Two suspended geometric prisms facing each other on a deep slate background, lit by a single cool teal light source with soft volumetric haze between them.](https://groas.com/media/blog/b892a081fe8e4d368ae55d8f6883bf92f83bea4c7c446e8362d7fc8de77d9c4c.jpg)](https://groas.com/post/target-cpa-vs-target-roas-google-ads-bidding-strategy)
  ## [Target CPA Vs Target ROAS: How To Choose The Right Google Ads Bidding Strategy](https://groas.com/post/target-cpa-vs-target-roas-google-ads-bidding-strategy)
  [June 6, 2026 • 12 min read](https://groas.com/post/target-cpa-vs-target-roas-google-ads-bidding-strategy)

  [Written by Alexander Perelman](https://groas.com/post/target-cpa-vs-target-roas-google-ads-bidding-strategy)
* [![Abstract 3D illustration of a cracked geometric prism in electric blue against a deep slate background, with soft directional light revealing fracture lines across its surface.](https://groas.com/media/blog/ebcbb76aa7a3ddab72378fef19e1eb2523c391d838efefb068adae3f55fdd310.jpg)](https://groas.com/post/red-flags-google-ads-agency-underperforming)
  ## [12 Red Flags Your Google Ads Agency Is Underperforming](https://groas.com/post/red-flags-google-ads-agency-underperforming)
  [June 6, 2026 • 13 min read](https://groas.com/post/red-flags-google-ads-agency-underperforming)

  [Written by Alexander Perelman](https://groas.com/post/red-flags-google-ads-agency-underperforming)
* [![Abstract 3D data ribbons and particle trails in deep amber flowing through a dark slate space, representing a progression from turbulence to smooth optimized flow.](https://groas.com/media/blog/a294fceff33739d865f494880729e727ba1257f9eadf7cde1f6cb7c738485d00.jpg)](https://groas.com/post/how-to-exit-google-ads-learning-phase-accelerate-smart-bidding)
  ## [How To Exit Google Ads Learning Phase: 5 Steps To Accelerate Smart Bidding](https://groas.com/post/how-to-exit-google-ads-learning-phase-accelerate-smart-bidding)
  [June 6, 2026 • 14 min read](https://groas.com/post/how-to-exit-google-ads-learning-phase-accelerate-smart-bidding)

  [Written by Alexander Perelman](https://groas.com/post/how-to-exit-google-ads-learning-phase-accelerate-smart-bidding)
* [![3D editorial illustration of glowing deep amber data ribbons flowing through a dark slate void, curving upward toward a central suspended geometric node](https://groas.com/media/blog/f6fc7026a9bbc043cd62b408beaec74a21c9d15e98b65025677b05978e38846a.jpg)](https://groas.com/post/how-to-exit-google-ads-learning-phase-faster-guide)
  ## [How To Exit The Google Ads Learning Phase Faster: A Step-By-Step Guide For 2026](https://groas.com/post/how-to-exit-google-ads-learning-phase-faster-guide)
  [June 6, 2026 • 12 min read](https://groas.com/post/how-to-exit-google-ads-learning-phase-faster-guide)

  [Written by Alexander Perelman](https://groas.com/post/how-to-exit-google-ads-learning-phase-faster-guide)
* [![Suspended geometric prisms casting soft electric blue light against a deep slate background, with layered translucent planes fragmenting beneath them.](https://groas.com/media/blog/1682f26bedf309e31e2abf7bf42c8579ab9e692cdca5be473ce8e6d044ca1906.jpg)](https://groas.com/post/google-ads-optimization-tools-hurt-performance)
  ## [Why Google Ads Optimization Tools Hurt Your Performance](https://groas.com/post/google-ads-optimization-tools-hurt-performance)
  [June 6, 2026 • 11 min read](https://groas.com/post/google-ads-optimization-tools-hurt-performance)

  [Written by Alexander Perelman](https://groas.com/post/google-ads-optimization-tools-hurt-performance)
* [![Abstract topographic landscape in deep amber rising from a dark slate base, layered architectural terrain forms with soft directional lighting, 16:9 editorial illustration](https://groas.com/media/blog/2c1ab2100545175324b9a33bf6b41e6dcdac8346153256d4a76810d1a312ed95.jpg)](https://groas.com/post/real-estate-google-ads-strategy-intent-segmentation-lead-quality-case-study)
  ## [How A Real Estate Firm Cut Bad Leads By Rebuilding Google Ads Around Intent](https://groas.com/post/real-estate-google-ads-strategy-intent-segmentation-lead-quality-case-study)
  [June 6, 2026 • 11 min read](https://groas.com/post/real-estate-google-ads-strategy-intent-segmentation-lead-quality-case-study)

  [Written by Alexander Perelman](https://groas.com/post/real-estate-google-ads-strategy-intent-segmentation-lead-quality-case-study)
* [![Editorial illustration of glowing electric blue connected nodes with light pulses on a deep slate background, suggesting AI automation networks and deadline-driven data flows.](https://groas.com/media/blog/9c1da33bfd1112d4dfdebe32d9daeb4959ef8090f2fc6dfba9a7bc1c6a98ec75.jpg)](https://groas.com/post/today-in-google-ads-june-6-2026)
  ## [Today In Google Ads: June 6, 2026 - Google Ads ToS Updated for AI Automation, Effective July 1](https://groas.com/post/today-in-google-ads-june-6-2026)
  [June 6, 2026 • 6 min read](https://groas.com/post/today-in-google-ads-june-6-2026)

  [Written by Alexander Perelman](https://groas.com/post/today-in-google-ads-june-6-2026)
* [![Abstract editorial illustration of layered translucent planes with flowing cool teal light ribbons against a deep slate background, symbolizing filtered data streams.](https://groas.com/media/blog/e6c47d881f795c9b418c7add94b9ce2656ff146fcca10b9be961c6ea60edf4b6.jpg)](https://groas.com/post/negative-keywords-google-ads-mistake-costing-conversions)
  ## [The Negative Keywords Mistake That Is Costing You Conversions](https://groas.com/post/negative-keywords-google-ads-mistake-costing-conversions)
  [June 5, 2026 • 11 min read](https://groas.com/post/negative-keywords-google-ads-mistake-costing-conversions)

  [Written by Alexander Perelman](https://groas.com/post/negative-keywords-google-ads-mistake-costing-conversions)
* [![Abstract 3D illustration of a large suspended geometric prism with a glowing electric blue core against a deep slate background, surrounded by dimming orbiting fragments](https://groas.com/media/blog/c195ff58e784dffccd63bfbd32341b01636b8fad92bb22574de1efcbdcdc3871.jpg)](https://groas.com/post/negative-keyword-paradox-bigger-lists-destroy-google-ads-performance)
  ## [The Negative Keyword Paradox: Why Bigger Lists Destroy Google Ads Performance](https://groas.com/post/negative-keyword-paradox-bigger-lists-destroy-google-ads-performance)
  [June 5, 2026 • 12 min read](https://groas.com/post/negative-keyword-paradox-bigger-lists-destroy-google-ads-performance)

  [Written by Alexander Perelman](https://groas.com/post/negative-keyword-paradox-bigger-lists-destroy-google-ads-performance)
* [![Four suspended geometric prisms in cool teal light, arranged in a row against a deep slate background, each lit from one side with soft directional glow.](https://groas.com/media/blog/2a075f5da3796960236a8eeacf444ad150f7fdffc6769c4c0eeb0dfa7d224e5b.jpg)](https://groas.com/post/tinuiti-vs-webfx-vs-smartsites-vs-groas-best-google-ads-agency-mid-market)
  ## [Tinuiti Vs WebFX Vs SmartSites Vs groas: Which Google Ads Agency Wins For Mid-Market](https://groas.com/post/tinuiti-vs-webfx-vs-smartsites-vs-groas-best-google-ads-agency-mid-market)
  [June 5, 2026 • 12 min read](https://groas.com/post/tinuiti-vs-webfx-vs-smartsites-vs-groas-best-google-ads-agency-mid-market)

  [Written by Alexander Perelman](https://groas.com/post/tinuiti-vs-webfx-vs-smartsites-vs-groas-best-google-ads-agency-mid-market)
* [![Abstract 3D illustration of layered architectural planes and flowing data ribbons in muted gold against a deep slate background, soft directional lighting](https://groas.com/media/blog/778450e6636e4f4d4b3cb0623c71a37e322fa2da8f76c36547e6b07d0deb5b8f.jpg)](https://groas.com/post/ppc-agency-scaled-without-hiring-automating-optimization-groas-engine)
  ## [How A PPC Agency Scaled Without Hiring By Automating Optimization On The groas Engine](https://groas.com/post/ppc-agency-scaled-without-hiring-automating-optimization-groas-engine)
  [June 5, 2026 • 10 min read](https://groas.com/post/ppc-agency-scaled-without-hiring-automating-optimization-groas-engine)

  [Written by Alexander Perelman](https://groas.com/post/ppc-agency-scaled-without-hiring-automating-optimization-groas-engine)
* [![Abstract layered architectural forms in muted gold rising from a dark slate surface, lit by a single soft directional light source with atmospheric depth](https://groas.com/media/blog/5163fc639942522a12edc897682df1bb3edfe97b76ff96efab48ff44d449f7f6.jpg)](https://groas.com/post/b2b-google-ads-demand-gen-pipeline-channel-case-study)
  ## [How A B2B Software Company Fixed Google Ads Demand Gen And Turned It Into A Pipeline Channel](https://groas.com/post/b2b-google-ads-demand-gen-pipeline-channel-case-study)
  [June 5, 2026 • 10 min read](https://groas.com/post/b2b-google-ads-demand-gen-pipeline-channel-case-study)

  [Written by Alexander Perelman](https://groas.com/post/b2b-google-ads-demand-gen-pipeline-channel-case-study)
* [![Layered translucent geometric planes suspended on deep slate background, lit from the left in electric blue, with five distinct stacked layers in soft 3D relief](https://groas.com/media/blog/906a00cc8272456cd3d02f057693833d170b2c10f7f6516344dc1f94723ccbb0.jpg)](https://groas.com/post/opteo-alternatives-2026-tools-compared-for-agencies)
  ## [Opteo Alternatives For Agencies: 5 Tools Compared In 2026](https://groas.com/post/opteo-alternatives-2026-tools-compared-for-agencies)
  [June 5, 2026 • 13 min read](https://groas.com/post/opteo-alternatives-2026-tools-compared-for-agencies)

  [Written by Alexander Perelman](https://groas.com/post/opteo-alternatives-2026-tools-compared-for-agencies)
* [![3D illustration of layered topographic landscape in deep slate with warm amber ridgelines rising from flat terrain, single light source casting soft directional shadows](https://groas.com/media/blog/45c8077bcf0e6dab1878df16b3caedd9a97a267b9482bc9b3d962fd895a451ec.jpg)](https://groas.com/post/ecommerce-google-ads-revenue-recovery-structural-fixes-case-study)
  ## [How An Ecommerce Brand Recovered Revenue By Fixing Google Ads Structure After Rapid Growth](https://groas.com/post/ecommerce-google-ads-revenue-recovery-structural-fixes-case-study)
  [June 5, 2026 • 11 min read](https://groas.com/post/ecommerce-google-ads-revenue-recovery-structural-fixes-case-study)

  [Written by Alexander Perelman](https://groas.com/post/ecommerce-google-ads-revenue-recovery-structural-fixes-case-study)

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