--- title: "Alexander Perelman, Head Of Product @ groas: groas Blog (page 27)" description: "Ex Goldman Sachs and Ex Stanford Computer Science Page 27 of 57." url: "https://groas.com/author/alexander-perelman/page/27" image: "https://groas.com/og/groas.jpg" --- # Alexander Perelman ![Alexander Perelman](https://groas.com/media/blog/4f17cac3a81acc224cc1b2cfab8f94bbc295a3089d13e8421125771ef8d4064f.jpg) Head Of Product @ groas Ex Goldman Sachs and Ex Stanford Computer Science [LinkedIn](https://www.linkedin.com/in/alexander-433793253/) - [All Blogs](https://groas.com/blog) - [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices) - [AI For Google Ads](https://groas.com/category/ai-for-google-ads) - [Google Ads News](https://groas.com/category/google-ads-news) * [![Abstract 3D illustration of layered translucent architectural forms rising from a dark slate surface, lit with warm amber from a single directional light source](https://groas.com/media/blog/9e46baac4d3314881b383c394672b6ded275a92e1790e2c98f10b1a54abae46a.jpg)](https://groas.com/post/ppc-agency-doubled-capacity-without-hiring-google-ads-execution-engine) ## [How A PPC Agency Doubled Capacity Without Hiring By Building An Execution Engine](https://groas.com/post/ppc-agency-doubled-capacity-without-hiring-google-ads-execution-engine) [June 3, 2026 • 10 min read](https://groas.com/post/ppc-agency-doubled-capacity-without-hiring-google-ads-execution-engine) [Written by Alexander Perelman](https://groas.com/post/ppc-agency-doubled-capacity-without-hiring-google-ads-execution-engine) * [![3D editorial illustration of layered topographic landscape with glowing muted gold contour lines rising from deep slate background, soft directional light from upper left](https://groas.com/media/blog/76ac113c819a49ad46210940422b0e017bc94a5dc255f8688745a968f744d065.jpg)](https://groas.com/post/ecommerce-google-ads-turnaround-structural-fixes-recovered-roas-case-study) ## [Inside A Mid-Market Ecommerce Brand's Google Ads Turnaround: Three Structural Fixes That Recovered ROAS](https://groas.com/post/ecommerce-google-ads-turnaround-structural-fixes-recovered-roas-case-study) [June 3, 2026 • 10 min read](https://groas.com/post/ecommerce-google-ads-turnaround-structural-fixes-recovered-roas-case-study) [Written by Alexander Perelman](https://groas.com/post/ecommerce-google-ads-turnaround-structural-fixes-recovered-roas-case-study) * [![Editorial illustration of concentric data rings and layered translucent planes in electric blue against a deep slate background, with soft directional lighting and frosted glass material treatment.](https://groas.com/media/blog/a998aa7937559af759c794a2f1383c98a49e5beabc758a69f61ce14176c25a14.jpg)](https://groas.com/post/today-in-google-ads-june-3-2026) ## [Today In Google Ads: June 3, 2026](https://groas.com/post/today-in-google-ads-june-3-2026) [June 3, 2026 • 6 min read](https://groas.com/post/today-in-google-ads-june-3-2026) [Written by Alexander Perelman](https://groas.com/post/today-in-google-ads-june-3-2026) * [![Abstract layered architectural forms rising from a deep slate surface, lit by warm amber light, with smaller dissolved planes receding into soft atmospheric depth.](https://groas.com/media/blog/577366b9e0bde779822e5ac8e706a049cf21492858877967373d4c01d56571b3.jpg)](https://groas.com/post/fired-google-ads-agency-scaled-faster-fully-managed-case-study) ## [Why This Advertiser Fired Their Google Ads Agency And Scaled Faster](https://groas.com/post/fired-google-ads-agency-scaled-faster-fully-managed-case-study) [June 2, 2026 • 10 min read](https://groas.com/post/fired-google-ads-agency-scaled-faster-fully-managed-case-study) [Written by Alexander Perelman](https://groas.com/post/fired-google-ads-agency-scaled-faster-fully-managed-case-study) * [![A fragmented cluster of suspended geometric prisms dissolving into particle trails against a deep slate background, lit by a single cool electric blue light source.](https://groas.com/media/blog/62493b75ea2e87b75af887e5a282e1593a9a127c95627feb93c4c796e257eb23.jpg)](https://groas.com/post/keyword-centric-google-ads-strategy-failing-2026) ## [Why Keyword-Centric Google Ads Strategy Is Failing In 2026](https://groas.com/post/keyword-centric-google-ads-strategy-failing-2026) [June 2, 2026 • 12 min read](https://groas.com/post/keyword-centric-google-ads-strategy-failing-2026) [Written by Alexander Perelman](https://groas.com/post/keyword-centric-google-ads-strategy-failing-2026) * [![Abstract 3D illustration of layered translucent planes with one glowing electric-blue plane fragmenting at center, deep slate background, soft directional lighting.](https://groas.com/media/blog/e09dc8055face8cfc1787f740fbcb854cff35e366d9fb30c61d9598acf3ce17d.jpg)](https://groas.com/post/brand-term-bidding-mistakes-destroying-google-ads-margin) ## [7 Brand Term Bidding Mistakes Destroying Your Google Ads Margin](https://groas.com/post/brand-term-bidding-mistakes-destroying-google-ads-margin) [June 2, 2026 • 11 min read](https://groas.com/post/brand-term-bidding-mistakes-destroying-google-ads-margin) [Written by Alexander Perelman](https://groas.com/post/brand-term-bidding-mistakes-destroying-google-ads-margin) * [![Editorial illustration of glowing electric-blue connected nodes and light-pulse data ribbons against a deep slate background, with flowing particle trails suggesting automated network coordination.](https://groas.com/media/blog/82c9bbf54dbfcd3bb16c569e13fda40bc96ba95bb21efc10f30da6da1f3c8ab9.jpg)](https://groas.com/post/google-ads-scripts-for-agencies-automation-guide-2026) ## [Google Ads Scripts For Agencies: Complete Guide To Automation And Limits In 2026](https://groas.com/post/google-ads-scripts-for-agencies-automation-guide-2026) [June 2, 2026 • 9 min read](https://groas.com/post/google-ads-scripts-for-agencies-automation-guide-2026) [Written by Alexander Perelman](https://groas.com/post/google-ads-scripts-for-agencies-automation-guide-2026) * [![Abstract 3D illustration of layered translucent planes and flowing data ribbons in deep amber against a deep slate background, soft directional lighting](https://groas.com/media/blog/5d899c14ec1c3f2b1d4b44afb7dbfbb40f5823e73ab0895a2cbc96a90eda3e6b.jpg)](https://groas.com/post/google-ads-for-lawyers-law-firms-complete-strategy-guide-2026) ## [Google Ads For Lawyers And Law Firms In 2026: The Complete Strategy Guide](https://groas.com/post/google-ads-for-lawyers-law-firms-complete-strategy-guide-2026) [June 2, 2026 • 13 min read](https://groas.com/post/google-ads-for-lawyers-law-firms-complete-strategy-guide-2026) [Written by Alexander Perelman](https://groas.com/post/google-ads-for-lawyers-law-firms-complete-strategy-guide-2026) * [![Editorial illustration of a layered topographic landscape in deep amber rising from a near-black slate background, with flowing light trails converging toward a central elevated surface.](https://groas.com/media/blog/207562be1604f7f247a8ea119f0a67354e40d1306a9ad06b0f45c2551e685e75.jpg)](https://groas.com/post/home-services-google-ads-lead-quality-booked-jobs-case-study) ## [How A Home Services Company Fixed Google Ads Lead Quality And Scaled To Consistent Job Volume](https://groas.com/post/home-services-google-ads-lead-quality-booked-jobs-case-study) [June 2, 2026 • 10 min read](https://groas.com/post/home-services-google-ads-lead-quality-booked-jobs-case-study) [Written by Alexander Perelman](https://groas.com/post/home-services-google-ads-lead-quality-booked-jobs-case-study) * [![Abstract layered architectural tiers rising in muted gold against a deep slate background, lit from a single left source with frosted glass material surfaces.](https://groas.com/media/blog/ea4688b9098fe650d3051f00673c06cf372d51ce9d8a7bdc9d98a23c82336569.jpg)](https://groas.com/post/ppc-agency-scaled-40-clients-without-hiring-google-ads-execution-engine) ## [How A PPC Agency Scaled To 40 Clients Without Hiring New Account Managers](https://groas.com/post/ppc-agency-scaled-40-clients-without-hiring-google-ads-execution-engine) [June 2, 2026 • 11 min read](https://groas.com/post/ppc-agency-scaled-40-clients-without-hiring-google-ads-execution-engine) [Written by Alexander Perelman](https://groas.com/post/ppc-agency-scaled-40-clients-without-hiring-google-ads-execution-engine) * [![Abstract 3D illustration of a cracked geometric prism emitting scattered light fragments against a deep slate background, accent in cool teal.](https://groas.com/media/blog/8f7297d8730501bc27f142d4538f757ff2e9b4ce164a707598a24ee5680cc7b6.jpg)](https://groas.com/post/google-ads-creative-testing-wastes-budget-rsa-optimization-2026) ## [Why Most Google Ads Creative Testing Wastes Your Budget](https://groas.com/post/google-ads-creative-testing-wastes-budget-rsa-optimization-2026) [June 2, 2026 • 10 min read](https://groas.com/post/google-ads-creative-testing-wastes-budget-rsa-optimization-2026) [Written by Alexander Perelman](https://groas.com/post/google-ads-creative-testing-wastes-budget-rsa-optimization-2026) * [![Editorial illustration of layered translucent geometric planes with flowing data ribbons in electric blue against a deep slate background, soft directional lighting](https://groas.com/media/blog/292ddc1c28f8d3cf01bd2b2d916d0e19dab194c4dd8817b01d7aede2d7eae143.jpg)](https://groas.com/post/google-ads-for-lawyers-campaign-structure-bidding-lead-quality-2026) ## [Google Ads For Lawyers In 2026: Campaign Structure, Bidding Strategy, And Lead Quality](https://groas.com/post/google-ads-for-lawyers-campaign-structure-bidding-lead-quality-2026) [June 2, 2026 • 11 min read](https://groas.com/post/google-ads-for-lawyers-campaign-structure-bidding-lead-quality-2026) [Written by Alexander Perelman](https://groas.com/post/google-ads-for-lawyers-campaign-structure-bidding-lead-quality-2026) * [![Abstract 3D illustration of layered architectural tiers in muted gold rising from a dark slate background, soft directional light casting gentle shadows across smooth polymer surfaces](https://groas.com/media/blog/293c4edae0992d4179ec33f4d8c6679467a7fd6968aca6eccb3535456352464c.jpg)](https://groas.com/post/ppc-agency-scaled-18-clients-without-hiring-execution-engine) ## [How A PPC Agency Scaled To 18 Clients Without Hiring New Managers](https://groas.com/post/ppc-agency-scaled-18-clients-without-hiring-execution-engine) [June 2, 2026 • 10 min read](https://groas.com/post/ppc-agency-scaled-18-clients-without-hiring-execution-engine) [Written by Alexander Perelman](https://groas.com/post/ppc-agency-scaled-18-clients-without-hiring-execution-engine) * [![Abstract 3D illustration of layered translucent geometric planes arranged in a tiered structure, glowing with muted gold accents against a deep slate background](https://groas.com/media/blog/df799b8e0a72dbe0529679945d0e6dfc3486f4ff501ac19ed8dc403a8842a7c2.jpg)](https://groas.com/post/how-to-structure-google-ads-campaigns-for-scale-best-practices-guide) ## [How To Structure Google Ads Campaigns For Scale: Best Practices Guide](https://groas.com/post/how-to-structure-google-ads-campaigns-for-scale-best-practices-guide) [June 2, 2026 • 14 min read](https://groas.com/post/how-to-structure-google-ads-campaigns-for-scale-best-practices-guide) [Written by Alexander Perelman](https://groas.com/post/how-to-structure-google-ads-campaigns-for-scale-best-practices-guide) * [![Layered translucent planes split into two stacks, one compact and one expansive, glowing electric blue against deep slate background, soft directional light from above left.](https://groas.com/media/blog/78d602d5641f104a0a8257d35fbe1db19d37a6b041ac05f8ad8027aaa9452c84.jpg)](https://groas.com/post/build-or-buy-google-ads-execution-agency-scale) ## [Build Or Buy Google Ads Execution: Which Scales Better For Agencies](https://groas.com/post/build-or-buy-google-ads-execution-agency-scale) [June 2, 2026 • 13 min read](https://groas.com/post/build-or-buy-google-ads-execution-agency-scale) [Written by Alexander Perelman](https://groas.com/post/build-or-buy-google-ads-execution-agency-scale) * [![Two suspended geometric prisms facing each other on a dark slate background, one illuminated in cool teal, soft directional light, frosted glass material treatment](https://groas.com/media/blog/d31767f9f5cd8ed3da3509fa355a6af3562ba050baa6546e65ff6bc67b453a52.jpg)](https://groas.com/post/google-ads-agency-vs-in-house-team-2026) ## [Why In-House Google Ads Teams Outperform Agencies In 2026](https://groas.com/post/google-ads-agency-vs-in-house-team-2026) [June 2, 2026 • 11 min read](https://groas.com/post/google-ads-agency-vs-in-house-team-2026) [Written by Alexander Perelman](https://groas.com/post/google-ads-agency-vs-in-house-team-2026) * [![Abstract 3D illustration of stacked translucent planes with a glowing ceiling plane lit in electric blue, suspended against a deep slate 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1](https://groas.com/post/today-in-google-ads-june-2-2026) [June 2, 2026 • 7 min read](https://groas.com/post/today-in-google-ads-june-2-2026) [Written by Alexander Perelman](https://groas.com/post/today-in-google-ads-june-2-2026) * [![Abstract 3D topographic landscape with layered amber-lit ridges rising from deep slate, illuminated by a single soft directional light from above left.](https://groas.com/media/blog/b2fefccdf950b6ea80a0e57db67ae39b8b93c027d54ac40cb6bdf619ffb783a9.jpg)](https://groas.com/post/in-house-google-ads-team-ceiling-three-invisible-structural-problems) ## [Three Invisible Google Ads Problems Keeping Your In-House Team Stuck](https://groas.com/post/in-house-google-ads-team-ceiling-three-invisible-structural-problems) [June 1, 2026 • 12 min read](https://groas.com/post/in-house-google-ads-team-ceiling-three-invisible-structural-problems) [Written by Alexander Perelman](https://groas.com/post/in-house-google-ads-team-ceiling-three-invisible-structural-problems) * 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