--- title: "Alexander Perelman, Head Of Product @ groas: groas Blog (page 32)" description: "Ex Goldman Sachs and Ex Stanford Computer Science Page 32 of 57." url: "https://groas.com/author/alexander-perelman/page/32" image: "https://groas.com/og/groas.jpg" --- # Alexander Perelman ![Alexander Perelman](https://groas.com/media/blog/4f17cac3a81acc224cc1b2cfab8f94bbc295a3089d13e8421125771ef8d4064f.jpg) Head Of Product @ groas Ex Goldman Sachs and Ex Stanford Computer Science [LinkedIn](https://www.linkedin.com/in/alexander-433793253/) - [All Blogs](https://groas.com/blog) - [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices) - [AI For Google Ads](https://groas.com/category/ai-for-google-ads) - [Google Ads News](https://groas.com/category/google-ads-news) * [![Abstract 3D illustration of a radial grid landscape with glowing cool teal concentric rings and layered translucent planes against a deep slate background](https://groas.com/media/blog/e2915728c95ff56f2a2146c3bbd14aa47193c96ae38a743fe9f64fab0765ba7d.jpg)](https://groas.com/post/multi-location-google-ads-strategy-campaign-structure-bidding-scaling-guide) ## [Multi-Location Google Ads Strategy: Campaign Structure, Bidding, And Scaling Guide](https://groas.com/post/multi-location-google-ads-strategy-campaign-structure-bidding-scaling-guide) [May 28, 2026 • 12 min read](https://groas.com/post/multi-location-google-ads-strategy-campaign-structure-bidding-scaling-guide) [Written by Alexander Perelman](https://groas.com/post/multi-location-google-ads-strategy-campaign-structure-bidding-scaling-guide) * [![Abstract 3D illustration of concentric ring hierarchy with connected nodes and electric blue light pulses against a deep slate background](https://groas.com/media/blog/eb0ded134c5285f40ec5a5faa7c84581554124c5120e758a8f07ccbe74edd987.jpg)](https://groas.com/post/how-to-manage-multiple-google-ads-accounts-mcc-agency-playbook) ## [How To Manage Multiple Google Ads Accounts: The MCC Agency Playbook](https://groas.com/post/how-to-manage-multiple-google-ads-accounts-mcc-agency-playbook) [May 28, 2026 • 11 min read](https://groas.com/post/how-to-manage-multiple-google-ads-accounts-mcc-agency-playbook) [Written by Alexander Perelman](https://groas.com/post/how-to-manage-multiple-google-ads-accounts-mcc-agency-playbook) * [![Abstract 3D illustration of layered translucent planes diverging from a central axis, lit in electric blue against a deep slate background.](https://groas.com/media/blog/397c88c3cb9eb1a54dd5c61df820957e11bbc8d683d3a0f136a71d0d1151a4a7.jpg)](https://groas.com/post/google-ads-agency-red-flags-signs-time-to-switch) ## [7 Google Ads Agency Red Flags That Signal It Is Time To Switch](https://groas.com/post/google-ads-agency-red-flags-signs-time-to-switch) [May 28, 2026 • 11 min read](https://groas.com/post/google-ads-agency-red-flags-signs-time-to-switch) [Written by Alexander Perelman](https://groas.com/post/google-ads-agency-red-flags-signs-time-to-switch) * [![Three suspended geometric prisms in cool teal light float above a deep slate surface, each lit from one side, arranged in a balanced triangular composition.](https://groas.com/media/blog/5c18cbf9790e609ea68159bfe05bd2b48a8af34199bc171342ac571c060f38dd.jpg)](https://groas.com/post/webfx-vs-disruptive-advertising-vs-groas-best-google-ads-agency-2026) ## [WebFX Vs. Disruptive Advertising Vs. groas: Which Google Ads Agency Actually Scales In 2026?](https://groas.com/post/webfx-vs-disruptive-advertising-vs-groas-best-google-ads-agency-2026) [May 28, 2026 • 11 min read](https://groas.com/post/webfx-vs-disruptive-advertising-vs-groas-best-google-ads-agency-2026) [Written by Alexander Perelman](https://groas.com/post/webfx-vs-disruptive-advertising-vs-groas-best-google-ads-agency-2026) * [![Layered architectural topographic landscape in deep amber rising from a near-black slate background, soft directional light from upper left, smooth polymer surfaces, 16:9 composition](https://groas.com/media/blog/41a8a8875dc69e31e856cb453ef6cc1d53674294de56f3a37dff0a6a2c8aabc9.jpg)](https://groas.com/post/multi-location-home-services-cut-cpa-40-percent-fully-managed-google-ads-case-study) ## [How A Multi-Location Home Services Brand Cut CPA By 40 Percent After Switching To Fully Managed Google Ads](https://groas.com/post/multi-location-home-services-cut-cpa-40-percent-fully-managed-google-ads-case-study) [May 28, 2026 • 9 min read](https://groas.com/post/multi-location-home-services-cut-cpa-40-percent-fully-managed-google-ads-case-study) [Written by Alexander Perelman](https://groas.com/post/multi-location-home-services-cut-cpa-40-percent-fully-managed-google-ads-case-study) * [![Abstract 3D illustration of layered translucent planes and flowing data ribbons in cool teal against a deep slate background, lit from a single soft directional source](https://groas.com/media/blog/00e249314a56728ea8a571eda3592773ec145dd5fd3f37118176664273d9791a.jpg)](https://groas.com/post/google-ads-for-financial-services-compliance-campaign-structure-qualified-leads-2026) ## [Google Ads For Financial Services In 2026: Compliance, Campaign Structure, And How To Drive Qualified Leads](https://groas.com/post/google-ads-for-financial-services-compliance-campaign-structure-qualified-leads-2026) [May 28, 2026 • 13 min read](https://groas.com/post/google-ads-for-financial-services-compliance-campaign-structure-qualified-leads-2026) [Written by Alexander Perelman](https://groas.com/post/google-ads-for-financial-services-compliance-campaign-structure-qualified-leads-2026) * [![Abstract 3D topographic landscape with layered architectural forms in deep amber on a near-black slate background, soft directional lighting, smooth polymer surfaces](https://groas.com/media/blog/d91448a88e8fb0a97d93d0d539adc37dc609aea57d38287ebf1af00ecdf6e1f4.jpg)](https://groas.com/post/multi-location-home-services-fully-managed-google-ads-case-study-lead-generation-plateau) ## [How A Multi-Location Home Services Brand Broke Its Lead Generation Plateau With Fully Managed Google Ads](https://groas.com/post/multi-location-home-services-fully-managed-google-ads-case-study-lead-generation-plateau) [May 28, 2026 • 11 min read](https://groas.com/post/multi-location-home-services-fully-managed-google-ads-case-study-lead-generation-plateau) [Written by Alexander Perelman](https://groas.com/post/multi-location-home-services-fully-managed-google-ads-case-study-lead-generation-plateau) * [![Abstract 3D layered architectural chambers in warm amber rising from a dark slate background, lit by a single soft directional light source.](https://groas.com/media/blog/89427262a06607828171ebdecbfa4d214ca9b07ce16005617c518b8906295702.jpg)](https://groas.com/post/agency-scaled-google-ads-without-hiring-groas-diy-engine-case-study) ## [How A Growing Agency Scaled Google Ads Without Hiring: A Case Study](https://groas.com/post/agency-scaled-google-ads-without-hiring-groas-diy-engine-case-study) [May 28, 2026 • 10 min read](https://groas.com/post/agency-scaled-google-ads-without-hiring-groas-diy-engine-case-study) [Written by Alexander Perelman](https://groas.com/post/agency-scaled-google-ads-without-hiring-groas-diy-engine-case-study) * [![Abstract layered architectural tiers in muted gold rise from a dark slate base, lit by a single soft directional light source against a deep near-black background.](https://groas.com/media/blog/7fdbfa1bb7eae1963bbeca8631f2e30d06177d9fd5329095f7b45cf1604790a8.jpg)](https://groas.com/post/b2b-lead-gen-cut-cpl-30-percent-dwy-google-ads-case-study) ## [How A B2B Lead Gen Company Cut CPL By 30% Without Losing Strategic Control](https://groas.com/post/b2b-lead-gen-cut-cpl-30-percent-dwy-google-ads-case-study) [May 28, 2026 • 10 min read](https://groas.com/post/b2b-lead-gen-cut-cpl-30-percent-dwy-google-ads-case-study) [Written by Alexander Perelman](https://groas.com/post/b2b-lead-gen-cut-cpl-30-percent-dwy-google-ads-case-study) * [![Abstract layered architectural forms in muted gold rising from a deep slate background, with flowing data ribbons curving upward through translucent frosted glass planes](https://groas.com/media/blog/5c43aad57de825e2bff6d82b3d1414834d07c755f64170e30cadc5d73d0aa116.jpg)](https://groas.com/post/web-design-agency-added-recurring-google-ads-revenue-without-hiring-ppc-specialist) ## [How A Web Design Agency Added Recurring Google Ads Revenue Without Hiring A PPC Specialist](https://groas.com/post/web-design-agency-added-recurring-google-ads-revenue-without-hiring-ppc-specialist) [May 28, 2026 • 10 min read](https://groas.com/post/web-design-agency-added-recurring-google-ads-revenue-without-hiring-ppc-specialist) [Written by Alexander Perelman](https://groas.com/post/web-design-agency-added-recurring-google-ads-revenue-without-hiring-ppc-specialist) * [![Two suspended geometric prisms side by side, one larger, lit by cool teal light against a deep slate background, soft directional shadows, frosted glass surfaces](https://groas.com/media/blog/73ba7d0b39978c4214ea3670b4cf978e05eca53aacacd31f442492a9b3f4245f.jpg)](https://groas.com/post/in-house-google-ads-specialist-vs-managed-service-cost-performance) ## [In-House Google Ads Specialist Vs Managed Service: Cost And Performance](https://groas.com/post/in-house-google-ads-specialist-vs-managed-service-cost-performance) [May 28, 2026 • 12 min read](https://groas.com/post/in-house-google-ads-specialist-vs-managed-service-cost-performance) [Written by Alexander Perelman](https://groas.com/post/in-house-google-ads-specialist-vs-managed-service-cost-performance) * [![Two translucent layered planes orbiting a central glowing node, rendered in cool teal against a deep slate background with soft directional lighting.](https://groas.com/media/blog/f9a42358520efae56fc2cd9bb16b4cd0005f6193b08d3b6461a44b59b47a39c5.jpg)](https://groas.com/post/google-ads-done-with-you-what-strategist-does-what-engine-does) ## [Google Ads Done With You: What The Strategist Does, What The Engine Does](https://groas.com/post/google-ads-done-with-you-what-strategist-does-what-engine-does) [May 28, 2026 • 12 min read](https://groas.com/post/google-ads-done-with-you-what-strategist-does-what-engine-does) [Written by Alexander Perelman](https://groas.com/post/google-ads-done-with-you-what-strategist-does-what-engine-does) * [![Abstract 3D illustration of flowing electric-blue data ribbons multiplying outward from a central frosted-glass node on a deep slate background](https://groas.com/media/blog/904633a436d9dd5ade330a932ca7cf08703814a7d5d10bd907c2c030e93f5e77.jpg)](https://groas.com/post/scale-google-ads-agency-without-hiring-software-layer-7-signs) ## [7 Ways To Scale Your Google Ads Agency Without Hiring More Staff](https://groas.com/post/scale-google-ads-agency-without-hiring-software-layer-7-signs) [May 28, 2026 • 10 min read](https://groas.com/post/scale-google-ads-agency-without-hiring-software-layer-7-signs) [Written by Alexander Perelman](https://groas.com/post/scale-google-ads-agency-without-hiring-software-layer-7-signs) * [![Abstract 3D architectural layers in deep amber rising from a dark slate surface, lit from above, representing multi-location campaign structure.](https://groas.com/media/blog/9ca054d2c7ef9355a98a04556ed48eac5b19aa5017bb434341c4d730927665f3.jpg)](https://groas.com/post/multi-location-service-business-doubled-leads-fully-managed-google-ads-dfy) ## [How A Multi-Location Service Business Doubled Lead Volume By Handing Off Google Ads](https://groas.com/post/multi-location-service-business-doubled-leads-fully-managed-google-ads-dfy) [May 28, 2026 • 9 min read](https://groas.com/post/multi-location-service-business-doubled-leads-fully-managed-google-ads-dfy) [Written by Alexander Perelman](https://groas.com/post/multi-location-service-business-doubled-leads-fully-managed-google-ads-dfy) * [![Abstract 3D illustration of a glowing cool teal geometric node network with flowing data ribbons against a deep slate background, soft directional lighting.](https://groas.com/media/blog/b6895e0f444db9e85ccd4fedd7e62f4732383c29fb50f6a23db6611e77873674.jpg)](https://groas.com/post/google-ads-strategist-improves-performance-beyond-engine-8-ways-dwy) ## [8 Ways A Google Ads Strategist Improves Performance Beyond The Engine](https://groas.com/post/google-ads-strategist-improves-performance-beyond-engine-8-ways-dwy) [May 28, 2026 • 10 min read](https://groas.com/post/google-ads-strategist-improves-performance-beyond-engine-8-ways-dwy) [Written by Alexander Perelman](https://groas.com/post/google-ads-strategist-improves-performance-beyond-engine-8-ways-dwy) * [![Two suspended geometric prisms of unequal scale facing each other, one electric blue, one gray, on a deep slate background with soft directional lighting](https://groas.com/media/blog/42e8541e4061713aa807028ac39a428496fa6ff31fef279294db1ae9912e7384.jpg)](https://groas.com/post/target-roas-vs-target-cpa-why-roas-optimization-shrinks-revenue) ## [Target ROAS Vs Target CPA: Why ROAS Optimization Shrinks Revenue](https://groas.com/post/target-roas-vs-target-cpa-why-roas-optimization-shrinks-revenue) [May 28, 2026 • 11 min read](https://groas.com/post/target-roas-vs-target-cpa-why-roas-optimization-shrinks-revenue) [Written by Alexander Perelman](https://groas.com/post/target-roas-vs-target-cpa-why-roas-optimization-shrinks-revenue) * [![Editorial illustration of glowing muted gold data ribbons flowing through a dark slate background, with layered translucent planes fanning outward from a central point.](https://groas.com/media/blog/f7dc87c1bef4c518b27b3fa594365b90c43ce2193dc6ecad3eec79a22cfd17cb.jpg)](https://groas.com/post/how-to-scale-google-ads-agency-without-hiring-6-step-playbook) ## [How To Scale Your Google Ads Agency Without Hiring: A 6-Step Playbook](https://groas.com/post/how-to-scale-google-ads-agency-without-hiring-6-step-playbook) [May 28, 2026 • 10 min read](https://groas.com/post/how-to-scale-google-ads-agency-without-hiring-6-step-playbook) [Written by Alexander Perelman](https://groas.com/post/how-to-scale-google-ads-agency-without-hiring-6-step-playbook) * [![Abstract 3D editorial illustration of a glowing teal topographic surface plateau with suspended geometric warning indicators on a deep slate background](https://groas.com/media/blog/dea87e64c16a53cc65095a4d5050f47b032486af4d918cfd2d40f707c836e432.jpg)](https://groas.com/post/signs-in-house-google-ads-team-needs-help-performance-ceiling) ## 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