---
title: "Alexander Perelman, Head Of Product @ groas: groas Blog (page 38)"
description: "Ex Goldman Sachs and Ex Stanford Computer Science Page 38 of 57."
url: "https://groas.com/author/alexander-perelman/page/38"
image: "https://groas.com/og/groas.jpg"
---

# Alexander Perelman

![Alexander Perelman](https://groas.com/media/blog/4f17cac3a81acc224cc1b2cfab8f94bbc295a3089d13e8421125771ef8d4064f.jpg)

Head Of Product @ groas

Ex Goldman Sachs and Ex Stanford Computer Science

[LinkedIn](https://www.linkedin.com/in/alexander-433793253/)

- [All Blogs](https://groas.com/blog)
- [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices)
- [AI For Google Ads](https://groas.com/category/ai-for-google-ads)
- [Google Ads News](https://groas.com/category/google-ads-news)

* [![Aerial view of interconnected city districts with glowing network nodes linking multiple business locations under a unified strategic grid](https://groas.com/media/blog/78907ab7a93039596922d4f589e3a9985462e268f6952b323e53b5573ac85659.jpg)](https://groas.com/post/google-ads-for-multi-location-businesses-2026-campaign-structure-bidding-scale)
  ## [Google Ads For Multi-Location Businesses In 2026: Campaign Structure, Bidding, And How To Scale Across Every Location](https://groas.com/post/google-ads-for-multi-location-businesses-2026-campaign-structure-bidding-scale)
  [May 6, 2026 • 12 min read](https://groas.com/post/google-ads-for-multi-location-businesses-2026-campaign-structure-bidding-scale)

  [Written by Alexander Perelman](https://groas.com/post/google-ads-for-multi-location-businesses-2026-campaign-structure-bidding-scale)
* [![Abstract editorial illustration of interconnected JavaScript-style code nodes and automation gears flowing across a dark grid, symbolizing Google Ads script automation](https://groas.com/media/blog/1c608275397d142584e5bf28335ad06a5cafb07178da15feb2e94644f310c52e.jpg)](https://groas.com/post/best-google-ads-scripts-2026-automation-scripts-examples)
  ## [The 10 Best Google Ads Scripts In 2026: Automate Smarter (And Understand Why Scripts Alone Aren't Enough)](https://groas.com/post/best-google-ads-scripts-2026-automation-scripts-examples)
  [May 6, 2026 • 11 min read](https://groas.com/post/best-google-ads-scripts-2026-automation-scripts-examples)

  [Written by Alexander Perelman](https://groas.com/post/best-google-ads-scripts-2026-automation-scripts-examples)
* [![A lone contractor figure on one side of a scale balanced against a sleek AI-and-human management team on the other, symbolizing freelancer vs autonomous Google Ads management](https://groas.com/media/blog/19e013dd274aacfa8ab8ce41749953beafc823a865eab349b0fd085a4a05ec39.jpg)](https://groas.com/post/freelance-google-ads-manager-upwork-fiverr-vs-autonomous-management-groas-2026)
  ## [Hiring A Freelance Google Ads Manager In 2026: Upwork Vs. Fiverr Vs. Autonomous Management (And Why groas Wins)](https://groas.com/post/freelance-google-ads-manager-upwork-fiverr-vs-autonomous-management-groas-2026)
  [May 6, 2026 • 12 min read](https://groas.com/post/freelance-google-ads-manager-upwork-fiverr-vs-autonomous-management-groas-2026)

  [Written by Alexander Perelman](https://groas.com/post/freelance-google-ads-manager-upwork-fiverr-vs-autonomous-management-groas-2026)
* [![A sleek editorial illustration of a sophisticated filtering system with layered mesh screens separating streams of light, symbolizing negative keyword exclusion in Google Ads.](https://groas.com/media/blog/2703d3a2d1cc65ecb135a22b16c2b668c815a2d6833a4ee0fa764147e542c6b8.jpg)](https://groas.com/post/google-ads-negative-keyword-strategy-2026-complete-list-system-stop-wasted-spend)
  ## [The Complete Google Ads Negative Keyword Strategy In 2026: Lists, Systems, And How To Stop Paying For Worthless Traffic](https://groas.com/post/google-ads-negative-keyword-strategy-2026-complete-list-system-stop-wasted-spend)
  [May 6, 2026 • 12 min read](https://groas.com/post/google-ads-negative-keyword-strategy-2026-complete-list-system-stop-wasted-spend)

  [Written by Alexander Perelman](https://groas.com/post/google-ads-negative-keyword-strategy-2026-complete-list-system-stop-wasted-spend)
* [![A structured grid of interconnected diagnostic nodes glowing under a focused beam of light, symbolizing a methodical Google Ads account audit process.](https://groas.com/media/blog/bf1f1efba1f15fbe67c249836b561f4a1ef922b997b8b3fc942f6464295e352b.jpg)](https://groas.com/post/google-ads-audit-checklist-2026-15-point-guide-find-fix-fast)
  ## [The 15-Point Google Ads Audit Checklist For 2026: Find What's Broken And Fix It Fast](https://groas.com/post/google-ads-audit-checklist-2026-15-point-guide-find-fix-fast)
  [May 6, 2026 • 12 min read](https://groas.com/post/google-ads-audit-checklist-2026-15-point-guide-find-fix-fast)

  [Written by Alexander Perelman](https://groas.com/post/google-ads-audit-checklist-2026-15-point-guide-find-fix-fast)
* [![A magnifying glass casting dramatic light over a complex layered grid of interconnected nodes and budget flows, revealing hidden inefficiencies beneath a polished surface](https://groas.com/media/blog/dc7dcff9ae898829bfd68346a8bd2ca6a84ea92bbf62acadc0f29c2a26ac7f74.jpg)](https://groas.com/post/how-to-audit-google-ads-account-2026-10-point-framework-agency-secrets)
  ## [How To Actually Audit Your Google Ads Account In 2026: The 10-Point Framework That Exposes What Agencies Hide](https://groas.com/post/how-to-audit-google-ads-account-2026-10-point-framework-agency-secrets)
  [May 6, 2026 • 13 min read](https://groas.com/post/how-to-audit-google-ads-account-2026-10-point-framework-agency-secrets)

  [Written by Alexander Perelman](https://groas.com/post/how-to-audit-google-ads-account-2026-10-point-framework-agency-secrets)
* [![A meticulous audit scene: a magnifying glass hovering over a web of interconnected campaign nodes, revealing hidden inefficiencies in a clean dark editorial illustration.](https://groas.com/media/blog/b20b8081808ab1d29b3bceb6efa6b4b6cffc68a360261d71acdd6ad971e3e7e4.jpg)](https://groas.com/post/how-to-audit-google-ads-account-2026-complete-6-section-checklist-wasted-budget)
  ## [How To Audit Your Google Ads Account In 2026: The Complete 6-Section Checklist For Finding Wasted Budget And Fixing What's Broken](https://groas.com/post/how-to-audit-google-ads-account-2026-complete-6-section-checklist-wasted-budget)
  [May 6, 2026 • 13 min read](https://groas.com/post/how-to-audit-google-ads-account-2026-complete-6-section-checklist-wasted-budget)

  [Written by Alexander Perelman](https://groas.com/post/how-to-audit-google-ads-account-2026-complete-6-section-checklist-wasted-budget)
* [![Abstract editorial illustration of layered data pipelines and campaign architecture converging into a glowing pipeline symbol, representing SaaS Google Ads strategy in 2026.](https://groas.com/media/blog/f883926fc0d82942fa53b15d3db568a214823e891dda547ddcb573a2a94e612c.jpg)](https://groas.com/post/google-ads-for-saas-2026-campaign-structure-bidding-strategy-autonomous-management)
  ## [Google Ads For SaaS Companies In 2026: Campaign Structure, Bidding For Pipeline, And The Autonomous Advantage](https://groas.com/post/google-ads-for-saas-2026-campaign-structure-bidding-strategy-autonomous-management)
  [May 6, 2026 • 12 min read](https://groas.com/post/google-ads-for-saas-2026-campaign-structure-bidding-strategy-autonomous-management)

  [Written by Alexander Perelman](https://groas.com/post/google-ads-for-saas-2026-campaign-structure-bidding-strategy-autonomous-management)
* [![Three diverging paths in a sleek editorial illustration representing agency, freelancer, and autonomous AI management choices for Google Ads in 2026](https://groas.com/media/blog/eaef533a0c4c5e3b2aefbb6b661e94b845d0f28800d925a5f5c06febcb6c32a9.jpg)](https://groas.com/post/google-ads-agency-vs-freelancer-vs-autonomous-management-2026-ai-comparison)
  ## [Google Ads Agency Vs. Freelancer Vs. Autonomous Management In 2026: Who Actually Uses AI And Who's Just Saying They Do](https://groas.com/post/google-ads-agency-vs-freelancer-vs-autonomous-management-2026-ai-comparison)
  [May 6, 2026 • 12 min read](https://groas.com/post/google-ads-agency-vs-freelancer-vs-autonomous-management-2026-ai-comparison)

  [Written by Alexander Perelman](https://groas.com/post/google-ads-agency-vs-freelancer-vs-autonomous-management-2026-ai-comparison)
* [![A scale balancing a glowing upward-trending graph against a stack of coins, set against a deep navy background with clean geometric light rays](https://groas.com/media/blog/2c9bc353b50fce52b09b61230c7066892680073bc9eae118fd8aa30818677ffa.jpg)](https://groas.com/post/is-google-ads-worth-it-2026-roi-verdict-by-industry-business-size)
  ## [Is Google Ads Worth It In 2026? An Honest ROI Verdict By Industry And Business Size](https://groas.com/post/is-google-ads-worth-it-2026-roi-verdict-by-industry-business-size)
  [May 6, 2026 • 12 min read](https://groas.com/post/is-google-ads-worth-it-2026-roi-verdict-by-industry-business-size)

  [Written by Alexander Perelman](https://groas.com/post/is-google-ads-worth-it-2026-roi-verdict-by-industry-business-size)
* [![A glowing AI neural network sphere partially encased in a human hand, balanced on a chessboard mid-game, dramatic dark teal and amber lighting](https://groas.com/media/blog/8e36ff13ca8d235f08e2b96cd4aa451427088d11267cd40e3a3ecc7044901e61.jpg)](https://groas.com/post/google-ads-ai-max-2026-review-limitations-how-to-manage)
  ## [Google Ads AI Max In 2026: What It Actually Does, Where It Fails, And How To Get It Right](https://groas.com/post/google-ads-ai-max-2026-review-limitations-how-to-manage)
  [May 6, 2026 • 16 min read](https://groas.com/post/google-ads-ai-max-2026-review-limitations-how-to-manage)

  [Written by Alexander Perelman](https://groas.com/post/google-ads-ai-max-2026-review-limitations-how-to-manage)
* [![Multiple distinct glowing orbs arranged in a comparison layout on a dark surface, one orb elevated and brighter, representing a clear best choice among alternatives](https://groas.com/media/blog/4580923d65185bf14660d361975effdf17345f265e33a570f62c7eabd04576d1.jpg)](https://groas.com/post/best-adzooma-alternatives-2026-honest-comparison-tools-pricing-autonomous-management)
  ## [The 6 Best Adzooma Alternatives In 2026: Honest Comparison Of Tools, Pricing, And Autonomous Management](https://groas.com/post/best-adzooma-alternatives-2026-honest-comparison-tools-pricing-autonomous-management)
  [May 6, 2026 • 11 min read](https://groas.com/post/best-adzooma-alternatives-2026-honest-comparison-tools-pricing-autonomous-management)

  [Written by Alexander Perelman](https://groas.com/post/best-adzooma-alternatives-2026-honest-comparison-tools-pricing-autonomous-management)
* [![A bold editorial illustration of interconnected campaign layers flowing across a wide ecommerce landscape, symbolizing a full Google Ads strategy for online stores.](https://groas.com/media/blog/4e42bac2d5b26902d3764b1f6436dcce4e72cab767be13f14b3cc887714626a5.jpg)](https://groas.com/post/google-ads-for-shopify-woocommerce-2026-ecommerce-campaign-structure-roas-benchmarks)
  ## [Google Ads For Shopify And WooCommerce In 2026: Campaign Structure, ROAS Benchmarks, And The Full Ecommerce Playbook](https://groas.com/post/google-ads-for-shopify-woocommerce-2026-ecommerce-campaign-structure-roas-benchmarks)
  [May 6, 2026 • 12 min read](https://groas.com/post/google-ads-for-shopify-woocommerce-2026-ecommerce-campaign-structure-roas-benchmarks)

  [Written by Alexander Perelman](https://groas.com/post/google-ads-for-shopify-woocommerce-2026-ecommerce-campaign-structure-roas-benchmarks)
* [![A wide editorial illustration of a sleek control room with layered glowing circuit pathways converging toward a central focal point, symbolizing modern AI-driven campaign optimization](https://groas.com/media/blog/3515dca71252f540dcf48c91807a04cba3f99047cbc95f976a4033ef09f55384.jpg)](https://groas.com/post/google-ads-best-practices-2026-campaign-structure-bidding-creative-measurement)
  ## [Google Ads Best Practices In 2026: The Updated Playbook For Campaign Structure, Bidding, Creative, And Measurement](https://groas.com/post/google-ads-best-practices-2026-campaign-structure-bidding-creative-measurement)
  [May 6, 2026 • 12 min read](https://groas.com/post/google-ads-best-practices-2026-campaign-structure-bidding-creative-measurement)

  [Written by Alexander Perelman](https://groas.com/post/google-ads-best-practices-2026-campaign-structure-bidding-creative-measurement)
* [![Abstract editorial illustration of data flowing through a precision measurement system, representing Google Ads conversion tracking and signal accuracy in 2026.](https://groas.com/media/blog/adb6d636d9b56816b115a8eda8adf7717bc252a207660629063cd2dac27ff81e.jpg)](https://groas.com/post/google-ads-conversion-tracking-setup-2026-enhanced-conversions-ga4-offline-guide)
  ## [Google Ads Conversion Tracking In 2026: The Complete Setup Guide For Enhanced Conversions, GA4 Integration, And Offline Data](https://groas.com/post/google-ads-conversion-tracking-setup-2026-enhanced-conversions-ga4-offline-guide)
  [May 6, 2026 • 14 min read](https://groas.com/post/google-ads-conversion-tracking-setup-2026-enhanced-conversions-ga4-offline-guide)

  [Written by Alexander Perelman](https://groas.com/post/google-ads-conversion-tracking-setup-2026-enhanced-conversions-ga4-offline-guide)
* [![A sleek scale balancing stacked coins against a glowing geometric form, symbolizing cost comparison and value in Google Ads agency pricing.](https://groas.com/media/blog/a404ccad33e06d18b921c37751820c437d87f6ef73f168f36f2578e06e3b53ee.jpg)](https://groas.com/post/google-ads-agency-pricing-2026-what-agencies-charge-hidden-fees-groas-comparison)
  ## [Google Ads Agency Pricing In 2026: What Agencies Actually Charge, What's Hidden, And How groas Compares](https://groas.com/post/google-ads-agency-pricing-2026-what-agencies-charge-hidden-fees-groas-comparison)
  [May 6, 2026 • 12 min read](https://groas.com/post/google-ads-agency-pricing-2026-what-agencies-charge-hidden-fees-groas-comparison)

  [Written by Alexander Perelman](https://groas.com/post/google-ads-agency-pricing-2026-what-agencies-charge-hidden-fees-groas-comparison)
* [![A network of interconnected nodes representing agency scale and white-label campaign management, with a central human figure overseeing automated flows](https://groas.com/media/blog/a08c7fb5e5ee40293f11e3f067ab54cb5d78e0c7cb46a656530e92f66abcf96f.jpg)](https://groas.com/post/white-label-google-ads-management-for-agencies-2026-scale-without-hiring)
  ## [White-Label Google Ads Management For Agencies In 2026: How To Scale Client Campaigns Without Adding Headcount](https://groas.com/post/white-label-google-ads-management-for-agencies-2026-scale-without-hiring)
  [May 6, 2026 • 11 min read](https://groas.com/post/white-label-google-ads-management-for-agencies-2026-scale-without-hiring)

  [Written by Alexander Perelman](https://groas.com/post/white-label-google-ads-management-for-agencies-2026-scale-without-hiring)
* [![Two contrasting scales balanced on a sleek surface, one side heavy with stacked coins, the other with a glowing abstract network node, symbolizing cost versus performance value.](https://groas.com/media/blog/c7139e5669603469faff08f3777b4c8e18caca573d8e774825c6cd56b5ab6ea4.jpg)](https://groas.com/post/disruptive-advertising-pricing-review-2026-what-they-charge-groas-alternative)
  ## [Disruptive Advertising Pricing And Review In 2026: What They Charge, What You Get, And Why groas Is The Smarter Alternative](https://groas.com/post/disruptive-advertising-pricing-review-2026-what-they-charge-groas-alternative)
  [May 6, 2026 • 11 min read](https://groas.com/post/disruptive-advertising-pricing-review-2026-what-they-charge-groas-alternative)

  [Written by Alexander Perelman](https://groas.com/post/disruptive-advertising-pricing-review-2026-what-they-charge-groas-alternative)
* [![An agency owner at a crossroads between a shadowy outsourced team and a sleek autonomous AI-human partnership managing Google Ads campaigns at scale](https://groas.com/media/blog/241bfd3728a335d3dbdc97fe01879855120b5b8919bd0370d90b7fc921afe6c8.jpg)](https://groas.com/post/white-label-google-ads-management-2026-risks-autonomous-alternative-agencies)
  ## [White Label Google Ads Management In 2026: How It Works, Its Hidden Risks, And Why Autonomous Management Is A Better Model For Agencies](https://groas.com/post/white-label-google-ads-management-2026-risks-autonomous-alternative-agencies)
  [May 6, 2026 • 13 min read](https://groas.com/post/white-label-google-ads-management-2026-risks-autonomous-alternative-agencies)

  [Written by Alexander Perelman](https://groas.com/post/white-label-google-ads-management-2026-risks-autonomous-alternative-agencies)
* [![A precision control room metaphor showing multiple campaign channels converging into a single optimized flow, representing Performance Max campaign structure.](https://groas.com/media/blog/7124f9e011588aa24152411f49218d769990809a182716427732dae5cef01cfa.jpg)](https://groas.com/post/performance-max-optimization-2026-biggest-mistakes-how-to-fix)
  ## [Performance Max Optimization In 2026: The 5 Biggest Mistakes And How To Fix Every One Of Them](https://groas.com/post/performance-max-optimization-2026-biggest-mistakes-how-to-fix)
  [May 6, 2026 • 11 min read](https://groas.com/post/performance-max-optimization-2026-biggest-mistakes-how-to-fix)

  [Written by Alexander Perelman](https://groas.com/post/performance-max-optimization-2026-biggest-mistakes-how-to-fix)
* [![Abstract editorial illustration of a filtering system with geometric shapes being sorted and blocked, representing negative keyword strategy in Google Ads campaigns.](https://groas.com/media/blog/3a49df11389f5c9e808f636f907fa064022998c3b6c7bdfb1375cc709054563d.jpg)](https://groas.com/post/google-ads-negative-keywords-list-2026-comprehensive-guide-by-category-industry)
  ## [300+ Google Ads Negative Keywords In 2026: The Most Comprehensive List By Category, Campaign Type, And Industry](https://groas.com/post/google-ads-negative-keywords-list-2026-comprehensive-guide-by-category-industry)
  [May 6, 2026 • 12 min read](https://groas.com/post/google-ads-negative-keywords-list-2026-comprehensive-guide-by-category-industry)

  [Written by Alexander Perelman](https://groas.com/post/google-ads-negative-keywords-list-2026-comprehensive-guide-by-category-industry)
* [![A forensic audit scene: a magnifying glass over an abstract network of glowing budget flow lines, revealing hidden inefficiencies in a dark technical landscape.](https://groas.com/media/blog/af62aaf525286373a0366cc7926c0833ae774476c54680df09ea8035e23d0f0a.jpg)](https://groas.com/post/how-to-audit-google-ads-account-2026-12-point-checklist)
  ## [How To Audit Your Google Ads Account In 2026: The 12-Point Checklist That Finds Where Your Budget Is Going](https://groas.com/post/how-to-audit-google-ads-account-2026-12-point-checklist)
  [May 6, 2026 • 12 min read](https://groas.com/post/how-to-audit-google-ads-account-2026-12-point-checklist)

  [Written by Alexander Perelman](https://groas.com/post/how-to-audit-google-ads-account-2026-12-point-checklist)
* [![A bold editorial illustration showing multiple diverging paths converging toward a single illuminated route, symbolizing choosing the best alternative among competitors.](https://groas.com/media/blog/906d6bc1e3d3eb4287ed0fea83e04f91420a02ff356c9125a46caddfeb9b9545.jpg)](https://groas.com/post/best-adzooma-competitors-alternatives-2026-honest-comparison)
  ## [The 6 Best Adzooma Competitors In 2026: Honest Comparison Of Every Major Alternative (Including One That Actually Manages Your Campaigns)](https://groas.com/post/best-adzooma-competitors-alternatives-2026-honest-comparison)
  [May 6, 2026 • 11 min read](https://groas.com/post/best-adzooma-competitors-alternatives-2026-honest-comparison)

  [Written by Alexander Perelman](https://groas.com/post/best-adzooma-competitors-alternatives-2026-honest-comparison)
* [![A lone commanding chess piece stands apart from a row of identical pawns on a dark reflective surface, symbolising one clear winner among many alternatives.](https://groas.com/media/blog/556f8b8b817c72f89245b289eb83ea353f2d07f2bce361373ba10bfb2d8f3d10.jpg)](https://groas.com/post/best-adzooma-alternatives-2026-ranked-by-automation-depth)
  ## [The 6 Best Adzooma Alternatives In 2026: Ranked By Automation Depth (And Why groas Wins)](https://groas.com/post/best-adzooma-alternatives-2026-ranked-by-automation-depth)
  [May 6, 2026 • 12 min read](https://groas.com/post/best-adzooma-alternatives-2026-ranked-by-automation-depth)

  [Written by Alexander Perelman](https://groas.com/post/best-adzooma-alternatives-2026-ranked-by-automation-depth)

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