--- title: "Alexander Perelman, Head Of Product @ groas: groas Blog (page 4)" description: "Ex Goldman Sachs and Ex Stanford Computer Science Page 4 of 57." url: "https://groas.com/author/alexander-perelman/page/4" image: "https://groas.com/og/groas.jpg" --- # Alexander Perelman ![Alexander Perelman](https://groas.com/media/blog/4f17cac3a81acc224cc1b2cfab8f94bbc295a3089d13e8421125771ef8d4064f.jpg) Head Of Product @ groas Ex Goldman Sachs and Ex Stanford Computer Science [LinkedIn](https://www.linkedin.com/in/alexander-433793253/) - [All Blogs](https://groas.com/blog) - [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices) - [AI For Google Ads](https://groas.com/category/ai-for-google-ads) - [Google Ads News](https://groas.com/category/google-ads-news) * [![Cover image for: The Best AI Google Ads Tool for Agencies? Start With Time and Pricing](https://groas.com/media/blog/d17a06b07a5ba94874fe48833da9903af97a96745f98ef9642d5f9301c2792e7.png)](https://groas.com/post/ai-google-ads-tools-for-agencies-managin-2) ## [The Best AI Google Ads Tool for Agencies? Start With Time and Pricing](https://groas.com/post/ai-google-ads-tools-for-agencies-managin-2) [September 30, 2026 • 9 min read](https://groas.com/post/ai-google-ads-tools-for-agencies-managin-2) [Written by Alexander Perelman](https://groas.com/post/ai-google-ads-tools-for-agencies-managin-2) * [![Cover image for: Best AI Google Ads Tools for Agencies, Ranked by How Much Work They Remove](https://groas.com/media/blog/77d14531d0fcdfff778fa30194f5caf9b90a5f19a961d5fc2a6b3192dcb4d4d8.png)](https://groas.com/post/ai-google-ads-tools-for-agencies-managin) ## [Best AI Google Ads Tools for Agencies, Ranked by How Much Work They Remove](https://groas.com/post/ai-google-ads-tools-for-agencies-managin) [September 30, 2026 • 10 min read](https://groas.com/post/ai-google-ads-tools-for-agencies-managin) [Written by Alexander Perelman](https://groas.com/post/ai-google-ads-tools-for-agencies-managin) * [![Cover image for: Fifteen Google Ads Accounts, Zero New Hires: A 30-Day Migration Plan](https://groas.com/media/blog/20a73052d7834c7c99ec26c3b5d3cc0d59e69cc51ab03e09ee5e9d3ccd90e708.png)](https://groas.com/post/one-agency-fifteen-client-accounts-zero) ## [Fifteen Google Ads Accounts, Zero New Hires: A 30-Day Migration Plan](https://groas.com/post/one-agency-fifteen-client-accounts-zero) [September 30, 2026 • 11 min read](https://groas.com/post/one-agency-fifteen-client-accounts-zero) [Written by Alexander Perelman](https://groas.com/post/one-agency-fifteen-client-accounts-zero) * [![Cover image for: Stop Asking When Google Ads Will Finish Learning. Stop Resetting the Conditions.](https://groas.com/media/blog/e8df159edaede83da8195fc7fc5ddacccd06ff6eff08eb1ebc96edd63c10248e.png)](https://groas.com/post/stop-asking-how-long-the-learning-phase) ## [Stop Asking When Google Ads Will Finish Learning. Stop Resetting the Conditions.](https://groas.com/post/stop-asking-how-long-the-learning-phase) [September 29, 2026 • 9 min read](https://groas.com/post/stop-asking-how-long-the-learning-phase) [Written by Alexander Perelman](https://groas.com/post/stop-asking-how-long-the-learning-phase) * [![Cover image for: ROAS vs. CPA: The Margin Mistakes Beginners Make in Google Ads](https://groas.com/media/blog/65d39eff31774c11d0b1abd21a8b14a6fe9256f8ad8cb05e1166f619c1592131.png)](https://groas.com/post/what-i-got-wrong-about-roas-and-cpa-when) ## [ROAS vs. CPA: The Margin Mistakes Beginners Make in Google Ads](https://groas.com/post/what-i-got-wrong-about-roas-and-cpa-when) [September 29, 2026 • 9 min read](https://groas.com/post/what-i-got-wrong-about-roas-and-cpa-when) [Written by Alexander Perelman](https://groas.com/post/what-i-got-wrong-about-roas-and-cpa-when) * [![Cover image for: Target CPA vs. Target ROAS: Which Goal Protects Profit?](https://groas.com/media/blog/72a53d771c36815e0047d859851cee4d87f2670a223c414b0d150d0ab868c97b.png)](https://groas.com/post/roas-or-cpa-the-bid-goal-argument-argued) ## [Target CPA vs. Target ROAS: Which Goal Protects Profit?](https://groas.com/post/roas-or-cpa-the-bid-goal-argument-argued) [September 29, 2026 • 10 min read](https://groas.com/post/roas-or-cpa-the-bid-goal-argument-argued) [Written by Alexander Perelman](https://groas.com/post/roas-or-cpa-the-bid-goal-argument-argued) * [![Cover image for: Discovery to AI Max: The Google Ads Timeline That Retired Your Old Playbook](https://groas.com/media/blog/d11d8989b8b2ae98bebb3c178e22c673ab4d48bd3c5001db3b708cf568e9d6bb.png)](https://groas.com/post/how-google-s-bid-strategies-got-renamed) ## [Discovery to AI Max: The Google Ads Timeline That Retired Your Old Playbook](https://groas.com/post/how-google-s-bid-strategies-got-renamed) [September 29, 2026 • 11 min read](https://groas.com/post/how-google-s-bid-strategies-got-renamed) [Written by Alexander Perelman](https://groas.com/post/how-google-s-bid-strategies-got-renamed) * [![Cover image for: Your Agency’s Percentage-of-Spend Fee Is a Tax on Growth](https://groas.com/media/blog/a2356173c4b1875aad05e8f77fa911f05fd1454b4e8fe3a4b358839c2a68ebf0.png)](https://groas.com/post/your-agency-bills-a-percentage-of-spend) ## [Your Agency’s Percentage-of-Spend Fee Is a Tax on Growth](https://groas.com/post/your-agency-bills-a-percentage-of-spend) [September 29, 2026 • 10 min read](https://groas.com/post/your-agency-bills-a-percentage-of-spend) [Written by Alexander Perelman](https://groas.com/post/your-agency-bills-a-percentage-of-spend) * [![Cover image for: Google Ads Bidding Glossary: What ROAS, CPA, tCPA, and tROAS Mean in the Auction](https://groas.com/media/blog/c29b0074b482a0925b860a8d3d961d59bfdb401e7dcd82176439e26b79841247.png)](https://groas.com/post/the-google-ads-metrics-glossary-what-roa) ## [Google Ads Bidding Glossary: What ROAS, CPA, tCPA, and tROAS Mean in the Auction](https://groas.com/post/the-google-ads-metrics-glossary-what-roa) [September 29, 2026 • 9 min read](https://groas.com/post/the-google-ads-metrics-glossary-what-roa) [Written by Alexander Perelman](https://groas.com/post/the-google-ads-metrics-glossary-what-roa) * [![Cover image for: Same CPA Target, Different Results: Start With the Google Ads Auction](https://groas.com/media/blog/6b48cff05748ef813a6cddaeb8d6def98f07bb70b86089b85870493e275fe132.png)](https://groas.com/post/why-two-advertisers-can-bid-the-same-and) ## [Same CPA Target, Different Results: Start With the Google Ads Auction](https://groas.com/post/why-two-advertisers-can-bid-the-same-and) [September 29, 2026 • 10 min read](https://groas.com/post/why-two-advertisers-can-bid-the-same-and) [Written by Alexander Perelman](https://groas.com/post/why-two-advertisers-can-bid-the-same-and) * [![Cover image for: Five Google Ads Pricing Myths and the Costs They Hide](https://groas.com/media/blog/c8a7c5986a51e930dba0fb107ff2486c92414456519727237fda0d9a2d7ed325.png)](https://groas.com/post/five-things-you-believe-about-google-ads) ## [Five Google Ads Pricing Myths and the Costs They Hide](https://groas.com/post/five-things-you-believe-about-google-ads) [September 29, 2026 • 10 min read](https://groas.com/post/five-things-you-believe-about-google-ads) [Written by Alexander Perelman](https://groas.com/post/five-things-you-believe-about-google-ads) * [![Cover image for: ROAS or CPA? Pick the Bid Goal Your Economics Can Defend](https://groas.com/media/blog/7a91942e6c92109b4f7557d7ed1c9d756f8416a29da1f4a62222c50839542b7b.png)](https://groas.com/post/roas-or-cpa-the-bid-goal-fight-nobody-se) ## [ROAS or CPA? Pick the Bid Goal Your Economics Can Defend](https://groas.com/post/roas-or-cpa-the-bid-goal-fight-nobody-se) [September 29, 2026 • 9 min read](https://groas.com/post/roas-or-cpa-the-bid-goal-fight-nobody-se) [Written by Alexander Perelman](https://groas.com/post/roas-or-cpa-the-bid-goal-fight-nobody-se) * [![Cover image for: Ads Inside AI Answers: Five Predictions Advertisers Can Check](https://groas.com/media/blog/7e197bf4849691110f39fe47235f0c28a1b67efc9bb2cb8ed8eb035f249a0f89.png)](https://groas.com/post/ads-are-coming-to-ai-overviews-and-assis) ## [Ads Inside AI Answers: Five Predictions Advertisers Can Check](https://groas.com/post/ads-are-coming-to-ai-overviews-and-assis) [September 29, 2026 • 11 min read](https://groas.com/post/ads-are-coming-to-ai-overviews-and-assis) [Written by Alexander Perelman](https://groas.com/post/ads-are-coming-to-ai-overviews-and-assis) * [![Cover image for: The Free Google Ads Grader, Line by Line: Useful Checks and Manufactured Panic](https://groas.com/media/blog/ab7010823155cbf2d53fc09f1ffe4e7712524de1e5b4491f337632248447b15c.png)](https://groas.com/post/the-google-ads-grader-free-audit-line-by) ## [The Free Google Ads Grader, Line by Line: Useful Checks and Manufactured Panic](https://groas.com/post/the-google-ads-grader-free-audit-line-by) [September 29, 2026 • 10 min read](https://groas.com/post/the-google-ads-grader-free-audit-line-by) [Written by Alexander Perelman](https://groas.com/post/the-google-ads-grader-free-audit-line-by) * [![Cover image for: Before AI Runs Your Google Ads: A 25-Point Pre-Launch Checklist](https://groas.com/media/blog/892742f03f3f4aef2f0533f289a675dc10c3b9db93576eb2cf8cfa91c42e5fdf.png)](https://groas.com/post/the-pre-launch-checklist-before-you-let) ## [Before AI Runs Your Google Ads: A 25-Point Pre-Launch Checklist](https://groas.com/post/the-pre-launch-checklist-before-you-let) [September 29, 2026 • 9 min read](https://groas.com/post/the-pre-launch-checklist-before-you-let) [Written by Alexander Perelman](https://groas.com/post/the-pre-launch-checklist-before-you-let) * [![Cover image for: Nine Google Ads Learning-Phase Myths That Keep Campaigns Stuck](https://groas.com/media/blog/5672474451a8f18262496e5d0bda59d8610689d88863cbf302e12a80a41351e7.png)](https://groas.com/post/nine-things-people-believe-about-the-goo) ## [Nine Google Ads Learning-Phase Myths That Keep Campaigns Stuck](https://groas.com/post/nine-things-people-believe-about-the-goo) [September 29, 2026 • 9 min read](https://groas.com/post/nine-things-people-believe-about-the-goo) [Written by Alexander Perelman](https://groas.com/post/nine-things-people-believe-about-the-goo) * [![Cover image for: Google Ads Learning Phase: Why 7 Days Is the Wrong Clock](https://groas.com/media/blog/cf192929bcf74ee16cb682221e7abbb69d54af19af9b5a9607817d180b8cf2b6.png)](https://groas.com/post/how-long-the-google-ads-learning-phase-a) ## [Google Ads Learning Phase: Why 7 Days Is the Wrong Clock](https://groas.com/post/how-long-the-google-ads-learning-phase-a) [September 29, 2026 • 9 min read](https://groas.com/post/how-long-the-google-ads-learning-phase-a) [Written by Alexander Perelman](https://groas.com/post/how-long-the-google-ads-learning-phase-a) * [![Cover image for: What I Got Wrong About the Google Ads Learning Phase](https://groas.com/media/blog/295c9e1aab08d914e34ceb29a6165d44f761b86bf5839666e2ec4fde35f6be2c.png)](https://groas.com/post/everything-i-believed-about-the-google-a) ## [What I Got Wrong About the Google Ads Learning Phase](https://groas.com/post/everything-i-believed-about-the-google-a) [September 29, 2026 • 10 min read](https://groas.com/post/everything-i-believed-about-the-google-a) [Written by Alexander Perelman](https://groas.com/post/everything-i-believed-about-the-google-a) * [![Cover image for: How YouTube’s Ad Load Built Up: A Timeline from 2023 to 2026](https://groas.com/media/blog/c52e1c8afd51352c45f90c39660239740e91af8586a47530f98188f935162365.png)](https://groas.com/post/how-youtube-ads-got-this-heavy-a-timelin) ## [How YouTube’s Ad Load Built Up: A Timeline from 2023 to 2026](https://groas.com/post/how-youtube-ads-got-this-heavy-a-timelin) [September 29, 2026 • 11 min read](https://groas.com/post/how-youtube-ads-got-this-heavy-a-timelin) [Written by Alexander Perelman](https://groas.com/post/how-youtube-ads-got-this-heavy-a-timelin) * [![Cover image for: The Day-One Negative Keyword Swipe File: Six Lists to Check Before You Spend](https://groas.com/media/blog/e44ca3636018db1940c3412745d0aa587a3d9952ec05b514bb7a1a205dd6326a.png)](https://groas.com/post/the-negative-keyword-swipe-file-200-term) ## 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