---
title: "Alexander Perelman, Head Of Product @ groas: groas Blog (page 52)"
description: "Ex Goldman Sachs and Ex Stanford Computer Science Page 52 of 57."
url: "https://groas.com/author/alexander-perelman/page/52"
image: "https://groas.com/og/groas.jpg"
---

# Alexander Perelman

![Alexander Perelman](https://groas.com/media/blog/4f17cac3a81acc224cc1b2cfab8f94bbc295a3089d13e8421125771ef8d4064f.jpg)

Head Of Product @ groas

Ex Goldman Sachs and Ex Stanford Computer Science

[LinkedIn](https://www.linkedin.com/in/alexander-433793253/)

- [All Blogs](https://groas.com/blog)
- [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices)
- [AI For Google Ads](https://groas.com/category/ai-for-google-ads)
- [Google Ads News](https://groas.com/category/google-ads-news)

* [![Google Ads for Dentists: How to Get More Patients Without Paying an Agency](https://groas.com/media/blog/9ad912938b39fd4bd28779f229b9eec2c4f37a22186f1a531a4eb85cb3efed9a.jpg)](https://groas.com/post/google-ads-for-dentists-how-to-get-more-patients-without-paying-an-agency)
  ## [Google Ads for Dentists: How to Get More Patients Without Paying an Agency](https://groas.com/post/google-ads-for-dentists-how-to-get-more-patients-without-paying-an-agency)
  [February 17, 2026 • 18 min read](https://groas.com/post/google-ads-for-dentists-how-to-get-more-patients-without-paying-an-agency)

  [Written by Alexander Perelman](https://groas.com/post/google-ads-for-dentists-how-to-get-more-patients-without-paying-an-agency)
* [![Google Ads for Agencies: How to Use Autonomous AI to 10x Your Client Capacity](https://groas.com/media/blog/0908c010563976365bcbe6fcb35ef66cfbaa4c71d84c8815f18a3d55168f279c.jpg)](https://groas.com/post/google-ads-for-agencies-how-to-use-autonomous-ai-to-10x-your-client-capacity)
  ## [Google Ads for Agencies: How to Use Autonomous AI to 10x Your Client Capacity](https://groas.com/post/google-ads-for-agencies-how-to-use-autonomous-ai-to-10x-your-client-capacity)
  [February 17, 2026 • 16 min read](https://groas.com/post/google-ads-for-agencies-how-to-use-autonomous-ai-to-10x-your-client-capacity)

  [Written by Alexander Perelman](https://groas.com/post/google-ads-for-agencies-how-to-use-autonomous-ai-to-10x-your-client-capacity)
* [![Adzooma Review 2026: Is It Worth It? (Honest Breakdown + Better Alternatives)](https://groas.com/media/blog/704d62d79fa35fd77e1827d526e78ba7439da36830cf27b06a8d5012fdd592ff.jpg)](https://groas.com/post/adzooma-review-2026-is-it-worth-it-honest-breakdown-better-alternatives)
  ## [Adzooma Review 2026: Is It Worth It? (Honest Breakdown + Better Alternatives)](https://groas.com/post/adzooma-review-2026-is-it-worth-it-honest-breakdown-better-alternatives)
  [February 14, 2026 • 19 min read](https://groas.com/post/adzooma-review-2026-is-it-worth-it-honest-breakdown-better-alternatives)

  [Written by Alexander Perelman](https://groas.com/post/adzooma-review-2026-is-it-worth-it-honest-breakdown-better-alternatives)
* [![Ads in AI Overviews: The 2026 Advertiser's Survival Guide](https://groas.com/media/blog/9cfdfa946271e7baa173ee8ad8c3767975cf7a4259632676c819461e465af7e7.jpg)](https://groas.com/post/ads-in-ai-overviews-the-2026-advertisers-survival-guide)
  ## [Ads in AI Overviews: The 2026 Advertiser's Survival Guide](https://groas.com/post/ads-in-ai-overviews-the-2026-advertisers-survival-guide)
  [February 14, 2026 • 18 min read](https://groas.com/post/ads-in-ai-overviews-the-2026-advertisers-survival-guide)

  [Written by Alexander Perelman](https://groas.com/post/ads-in-ai-overviews-the-2026-advertisers-survival-guide)
* [![Google Ads Demand Gen Campaigns: The Complete 2026 Guide (From Discovery Ads to Demand Gen)](https://groas.com/media/blog/9e8fe59a77f9f25e877c8a3f11a4637b5b2ce2007b2d5dda2b9d6c1d23da7cc8.jpg)](https://groas.com/post/google-ads-demand-gen-campaigns-the-complete-2026-guide-from-discovery-ads-to-demand-gen)
  ## [Google Ads Demand Gen Campaigns: The Complete 2026 Guide (From Discovery Ads to Demand Gen)](https://groas.com/post/google-ads-demand-gen-campaigns-the-complete-2026-guide-from-discovery-ads-to-demand-gen)
  [February 14, 2026 • 20 min read](https://groas.com/post/google-ads-demand-gen-campaigns-the-complete-2026-guide-from-discovery-ads-to-demand-gen)

  [Written by Alexander Perelman](https://groas.com/post/google-ads-demand-gen-campaigns-the-complete-2026-guide-from-discovery-ads-to-demand-gen)
* [![Google Ads Learning Phase Explained: Why Your Campaigns Need 2 Weeks to Work (And How to Stop Resetting It)](https://groas.com/media/blog/21d901146d816c77174f214546d8b06c2adac539f79356376587b8f9f11cbf7c.jpg)](https://groas.com/post/google-ads-learning-phase-explained-why-your-campaigns-need-2-weeks-to-work-and-how-to-stop-resetting-it)
  ## [Google Ads Learning Phase Explained: Why Your Campaigns Need 2 Weeks to Work (And How to Stop Resetting It)](https://groas.com/post/google-ads-learning-phase-explained-why-your-campaigns-need-2-weeks-to-work-and-how-to-stop-resetting-it)
  [February 14, 2026 • 19 min read](https://groas.com/post/google-ads-learning-phase-explained-why-your-campaigns-need-2-weeks-to-work-and-how-to-stop-resetting-it)

  [Written by Alexander Perelman](https://groas.com/post/google-ads-learning-phase-explained-why-your-campaigns-need-2-weeks-to-work-and-how-to-stop-resetting-it)
* [![Google Ads Updates: April 2026 -- Everything That Changed This Month](https://groas.com/media/blog/ec00448b207196be118ae8235455732e3db7bdc27b4980fd208beaac88068a66.jpg)](https://groas.com/post/google-ads-updates-april-2026----everything-that-changed-this-month)
  ## [Google Ads Updates: April 2026 -- Everything That Changed This Month](https://groas.com/post/google-ads-updates-april-2026----everything-that-changed-this-month)
  [February 14, 2026 • 22 min read](https://groas.com/post/google-ads-updates-april-2026----everything-that-changed-this-month)

  [Written by Alexander Perelman](https://groas.com/post/google-ads-updates-april-2026----everything-that-changed-this-month)
* [![10 Google Ads Campaign Mistakes Costing You Thousands (That Your Agency Won't Tell You About)](https://groas.com/media/blog/7e9addf08c480c400094a5cd6bd8f777ae66d723da3fb5ee21603b581b0eb55e.jpg)](https://groas.com/post/10-google-ads-campaign-mistakes-costing-you-thousands-that-your-agency-wont-tell-you-about)
  ## [10 Google Ads Campaign Mistakes Costing You Thousands (That Your Agency Won't Tell You About)](https://groas.com/post/10-google-ads-campaign-mistakes-costing-you-thousands-that-your-agency-wont-tell-you-about)
  [February 14, 2026 • 19 min read](https://groas.com/post/10-google-ads-campaign-mistakes-costing-you-thousands-that-your-agency-wont-tell-you-about)

  [Written by Alexander Perelman](https://groas.com/post/10-google-ads-campaign-mistakes-costing-you-thousands-that-your-agency-wont-tell-you-about)
* [![How Google's AI Is Quietly Taking Control of Your Campaigns (And What You Can Do About It)](https://groas.com/media/blog/257ac424aba1cfbf870ebdc01d6a3d71cebcf02e80b4679d203d5f96fc7a4961.jpg)](https://groas.com/post/how-googles-ai-is-quietly-taking-control-of-your-campaigns-and-what-you-can-do-about-it)
  ## [How Google's AI Is Quietly Taking Control of Your Campaigns (And What You Can Do About It)](https://groas.com/post/how-googles-ai-is-quietly-taking-control-of-your-campaigns-and-what-you-can-do-about-it)
  [February 14, 2026 • 17 min read](https://groas.com/post/how-googles-ai-is-quietly-taking-control-of-your-campaigns-and-what-you-can-do-about-it)

  [Written by Alexander Perelman](https://groas.com/post/how-googles-ai-is-quietly-taking-control-of-your-campaigns-and-what-you-can-do-about-it)
* [![Google Ads for Lead Gen Businesses: How to Stop Paying for Garbage Leads](https://groas.com/media/blog/ff720fc2d4847540ba753102fa14ea5f1557eb403b161d178e95961518d41ac4.jpg)](https://groas.com/post/google-ads-for-lead-gen-businesses-how-to-stop-paying-for-garbage-leads)
  ## [Google Ads for Lead Gen Businesses: How to Stop Paying for Garbage Leads](https://groas.com/post/google-ads-for-lead-gen-businesses-how-to-stop-paying-for-garbage-leads)
  [February 14, 2026 • 20 min read](https://groas.com/post/google-ads-for-lead-gen-businesses-how-to-stop-paying-for-garbage-leads)

  [Written by Alexander Perelman](https://groas.com/post/google-ads-for-lead-gen-businesses-how-to-stop-paying-for-garbage-leads)
* [![AI Agents for Google Ads: What They Are, How They Work, and Who's Building Them](https://groas.com/media/blog/e691520fe77ac17c18a36df4d410e465de217b757e059b2e6527d8df625f23a0.jpg)](https://groas.com/post/ai-agents-for-google-ads-what-they-are-how-they-work-and-whos-building-them)
  ## [AI Agents for Google Ads: What They Are, How They Work, and Who's Building Them](https://groas.com/post/ai-agents-for-google-ads-what-they-are-how-they-work-and-whos-building-them)
  [February 14, 2026 • 18 min read](https://groas.com/post/ai-agents-for-google-ads-what-they-are-how-they-work-and-whos-building-them)

  [Written by Alexander Perelman](https://groas.com/post/ai-agents-for-google-ads-what-they-are-how-they-work-and-whos-building-them)
* [![Google Ads Conversion Tracking Setup 2026: The Complete Guide (GA4 + Enhanced Conversions + Consent Mode)](https://groas.com/media/blog/03a3b411ec830bdc740ba0d677e0760c32470ca4f4f84cbb4efa810a1848693a.jpg)](https://groas.com/post/google-ads-conversion-tracking-setup-2026-the-complete-guide-ga4-enhanced-conversions-consent-mode)
  ## [Google Ads Conversion Tracking Setup 2026: The Complete Guide (GA4 + Enhanced Conversions + Consent Mode)](https://groas.com/post/google-ads-conversion-tracking-setup-2026-the-complete-guide-ga4-enhanced-conversions-consent-mode)
  [February 14, 2026 • 21 min read](https://groas.com/post/google-ads-conversion-tracking-setup-2026-the-complete-guide-ga4-enhanced-conversions-consent-mode)

  [Written by Alexander Perelman](https://groas.com/post/google-ads-conversion-tracking-setup-2026-the-complete-guide-ga4-enhanced-conversions-consent-mode)
* [![The AI Tools Reshaping Google Ads in 2026: The Definitive Ranking](https://groas.com/media/blog/0d992ccdf14b275e139a10ddc53faec347b6d570fa98ac1ab6645db0177fab55.jpg)](https://groas.com/post/the-ai-tools-reshaping-google-ads-in-2026-the-definitive-ranking)
  ## [The AI Tools Reshaping Google Ads in 2026: The Definitive Ranking](https://groas.com/post/the-ai-tools-reshaping-google-ads-in-2026-the-definitive-ranking)
  [February 13, 2026 • 21 min read](https://groas.com/post/the-ai-tools-reshaping-google-ads-in-2026-the-definitive-ranking)

  [Written by Alexander Perelman](https://groas.com/post/the-ai-tools-reshaping-google-ads-in-2026-the-definitive-ranking)
* [![Google Ads for Local Businesses: How to Compete Against Bigger Budgets in 2026](https://groas.com/media/blog/0dc56d5a31ea6e23d48ec872751b494bb08b6f45367d05c63673469b2097f62b.jpg)](https://groas.com/post/google-ads-for-local-businesses-how-to-compete-against-bigger-budgets-in-2026)
  ## [Google Ads for Local Businesses: How to Compete Against Bigger Budgets in 2026](https://groas.com/post/google-ads-for-local-businesses-how-to-compete-against-bigger-budgets-in-2026)
  [February 13, 2026 • 24 min read](https://groas.com/post/google-ads-for-local-businesses-how-to-compete-against-bigger-budgets-in-2026)

  [Written by Alexander Perelman](https://groas.com/post/google-ads-for-local-businesses-how-to-compete-against-bigger-budgets-in-2026)
* [![Optmyzr vs WordStream in 2026: Which Tool Is Actually Worth It?](https://groas.com/media/blog/93abfd6339c5336fbf5189541753cf4b389d447508741ca85cf38457b70d0ce3.jpg)](https://groas.com/post/optmyzr-vs-wordstream-in-2026-which-tool-is-actually-worth-it)
  ## [Optmyzr vs WordStream in 2026: Which Tool Is Actually Worth It?](https://groas.com/post/optmyzr-vs-wordstream-in-2026-which-tool-is-actually-worth-it)
  [February 13, 2026 • 13 min read](https://groas.com/post/optmyzr-vs-wordstream-in-2026-which-tool-is-actually-worth-it)

  [Written by Alexander Perelman](https://groas.com/post/optmyzr-vs-wordstream-in-2026-which-tool-is-actually-worth-it)
* [![Google Ads Budget Allocation: Why Most Advertisers Leave Money on the Table](https://groas.com/media/blog/e08ff360a70ec60eadaec2b5557e4a2b6d2fd30bccce0cf00032f001f2269218.jpg)](https://groas.com/post/google-ads-budget-allocation-why-most-advertisers-leave-money-on-the-table)
  ## [Google Ads Budget Allocation: Why Most Advertisers Leave Money on the Table](https://groas.com/post/google-ads-budget-allocation-why-most-advertisers-leave-money-on-the-table)
  [February 13, 2026 • 20 min read](https://groas.com/post/google-ads-budget-allocation-why-most-advertisers-leave-money-on-the-table)

  [Written by Alexander Perelman](https://groas.com/post/google-ads-budget-allocation-why-most-advertisers-leave-money-on-the-table)
* [![Google Shopping Negative Keywords: The Complete Guide to Stopping Wasted Spend](https://groas.com/media/blog/8ecf35dcaed0a3a97d562f0b0038692afd050a94957f70dab28bc53ea2187204.jpg)](https://groas.com/post/google-shopping-negative-keywords-the-complete-guide-to-stopping-wasted-spend)
  ## [Google Shopping Negative Keywords: The Complete Guide to Stopping Wasted Spend](https://groas.com/post/google-shopping-negative-keywords-the-complete-guide-to-stopping-wasted-spend)
  [February 12, 2026 • 21 min read](https://groas.com/post/google-shopping-negative-keywords-the-complete-guide-to-stopping-wasted-spend)

  [Written by Alexander Perelman](https://groas.com/post/google-shopping-negative-keywords-the-complete-guide-to-stopping-wasted-spend)
* [![Google Ads for Ecommerce: The Complete 2026 Strategy Guide](https://groas.com/media/blog/6a005d05085218684fa562291aca200194df0505c6247cfc98ea269ef5251687.jpg)](https://groas.com/post/google-ads-for-ecommerce-the-complete-2026-strategy-guide)
  ## [Google Ads for Ecommerce: The Complete 2026 Strategy Guide](https://groas.com/post/google-ads-for-ecommerce-the-complete-2026-strategy-guide)
  [February 12, 2026 • 17 min read](https://groas.com/post/google-ads-for-ecommerce-the-complete-2026-strategy-guide)

  [Written by Alexander Perelman](https://groas.com/post/google-ads-for-ecommerce-the-complete-2026-strategy-guide)
* [![The Definitive Google Ads Grader: Free Account Audit That Actually Tells the Truth](https://groas.com/media/blog/f95b50128bee975996efb8ea13983e630d1e36be49b3cda37330192bb3560980.jpg)](https://groas.com/post/the-definitive-google-ads-grader-free-account-audit-that-actually-tells-the-truth)
  ## [The Definitive Google Ads Grader: Free Account Audit That Actually Tells the Truth](https://groas.com/post/the-definitive-google-ads-grader-free-account-audit-that-actually-tells-the-truth)
  [February 12, 2026 • 15 min read](https://groas.com/post/the-definitive-google-ads-grader-free-account-audit-that-actually-tells-the-truth)

  [Written by Alexander Perelman](https://groas.com/post/the-definitive-google-ads-grader-free-account-audit-that-actually-tells-the-truth)
* [![How to Set Target ROAS in Google Ads (Without Destroying Your Campaign)](https://groas.com/media/blog/e2a845d688e5a09dad31b8dcdb1c6d3b9dd5e5a8b3c76b74c61dd6261b0cf330.jpg)](https://groas.com/post/how-to-set-target-roas-in-google-ads-without-destroying-your-campaign)
  ## [How to Set Target ROAS in Google Ads (Without Destroying Your Campaign)](https://groas.com/post/how-to-set-target-roas-in-google-ads-without-destroying-your-campaign)
  [February 12, 2026 • 19 min read](https://groas.com/post/how-to-set-target-roas-in-google-ads-without-destroying-your-campaign)

  [Written by Alexander Perelman](https://groas.com/post/how-to-set-target-roas-in-google-ads-without-destroying-your-campaign)
* [![ROAS vs CPA: Which Google Ads Metric Actually Matters (And When to Use Each)](https://groas.com/media/blog/bdf46f6f065d04e89ed72e247ba3feee37c888fe90e9bad4507a3de2c9204bfe.jpg)](https://groas.com/post/roas-vs-cpa-which-google-ads-metric-actually-matters-and-when-to-use-each)
  ## [ROAS vs CPA: Which Google Ads Metric Actually Matters (And When to Use Each)](https://groas.com/post/roas-vs-cpa-which-google-ads-metric-actually-matters-and-when-to-use-each)
  [February 12, 2026 • 19 min read](https://groas.com/post/roas-vs-cpa-which-google-ads-metric-actually-matters-and-when-to-use-each)

  [Written by Alexander Perelman](https://groas.com/post/roas-vs-cpa-which-google-ads-metric-actually-matters-and-when-to-use-each)
* [![The Google Ads Metrics That Actually Matter in 2026 (And the Ones Agencies Use to Trick You)](https://groas.com/media/blog/cebd89ceaf31f3b35e8e0e6c525193e3e2b4a2f91c487bc5c8dc5efd6521477c.jpg)](https://groas.com/post/the-google-ads-metrics-that-actually-matter-in-2026-and-the-ones-agencies-use-to-trick-you)
  ## [The Google Ads Metrics That Actually Matter in 2026 (And the Ones Agencies Use to Trick You)](https://groas.com/post/the-google-ads-metrics-that-actually-matter-in-2026-and-the-ones-agencies-use-to-trick-you)
  [February 10, 2026 • 19 min read](https://groas.com/post/the-google-ads-metrics-that-actually-matter-in-2026-and-the-ones-agencies-use-to-trick-you)

  [Written by Alexander Perelman](https://groas.com/post/the-google-ads-metrics-that-actually-matter-in-2026-and-the-ones-agencies-use-to-trick-you)
* [![Google Ads for Small Business 2026: DIY vs Freelancer vs Agency vs AI](https://groas.com/media/blog/e480f2b0e24d32105207103527769fa735c6bdd2ae694470d520fbf31017b0a1.jpg)](https://groas.com/post/google-ads-for-small-business-2026-diy-vs-freelancer-vs-agency-vs-ai)
  ## [Google Ads for Small Business 2026: DIY vs Freelancer vs Agency vs AI](https://groas.com/post/google-ads-for-small-business-2026-diy-vs-freelancer-vs-agency-vs-ai)
  [February 10, 2026 • 21 min read](https://groas.com/post/google-ads-for-small-business-2026-diy-vs-freelancer-vs-agency-vs-ai)

  [Written by Alexander Perelman](https://groas.com/post/google-ads-for-small-business-2026-diy-vs-freelancer-vs-agency-vs-ai)
* [![How LLMs Are Changing Google Ads Strategy (And What Smart Advertisers Are Doing About It)](https://groas.com/media/blog/5b6882ceff943aacc74777cd6de78fe0c46d90d10d9c26269dd7523f5ec1b3f4.jpg)](https://groas.com/post/how-llms-are-changing-google-ads-strategy-and-what-smart-advertisers-are-doing-about-it)
  ## [How LLMs Are Changing Google Ads Strategy (And What Smart Advertisers Are Doing About It)](https://groas.com/post/how-llms-are-changing-google-ads-strategy-and-what-smart-advertisers-are-doing-about-it)
  [February 10, 2026 • 18 min read](https://groas.com/post/how-llms-are-changing-google-ads-strategy-and-what-smart-advertisers-are-doing-about-it)

  [Written by Alexander Perelman](https://groas.com/post/how-llms-are-changing-google-ads-strategy-and-what-smart-advertisers-are-doing-about-it)

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