---
title: "groas Blog: Insights on AI & Google Ads"
description: "Stay updated with the groas blog for trends, tips, and news on AI marketing to optimize campaigns and boost ROAS."
url: "https://groas.com/blog"
image: "https://groas.com/og/groas.jpg"
---

# groas Blog

The Best Blog Around AI & Google Ads On The Internet.

[![Five suspended geometric prisms of varying heights arranged in a row, lit from the left in cool teal, floating against a deep slate background.](https://groas.com/media/blog/cc1cf7502161d283a6f983fee08a418fa3a65ac5f166f025f013daf2e1d151b4.jpg)](https://groas.com/post/google-ads-agency-pricing-models-compared-2026-guide)

## [Google Ads Agency Pricing Models Compared: 2026 Guide](https://groas.com/post/google-ads-agency-pricing-models-compared-2026-guide)

[A structured comparison of the five main Google Ads agency pricing models in 2026: percentage of ad spend, flat retainer, performance-based, hourly consulting, and autonomous flat-fee management. Learn what each model actually costs at different spend levels, where the incentive conflicts hide, and how to pick the right structure for your business stage and growth trajectory.](https://groas.com/post/google-ads-agency-pricing-models-compared-2026-guide)

[May 24, 2026 • 11 min read](https://groas.com/post/google-ads-agency-pricing-models-compared-2026-guide)

[Written by Alexander Perelman](https://groas.com/post/google-ads-agency-pricing-models-compared-2026-guide)

- [All Blogs](https://groas.com/blog)
- [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices)
- [AI For Google Ads](https://groas.com/category/ai-for-google-ads)
- [Google Ads News](https://groas.com/category/google-ads-news)

* [![A funnel stuffed with printed articles feeds a pipe whose red valve is shut, so an empty glass sits under a dry tap: content can't flow past the block.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/0adebcb8-957c-4ce6-bcbe-8f433824caea.png)](https://groas.com/post/the-ai-visibility-technical-pre-flight-2)
  ## [The AI-Visibility Pre-Flight: 27 Checks Before You Pay for ChatGPT Optimization](https://groas.com/post/the-ai-visibility-technical-pre-flight-2)
  [October 11, 2026 • 9 min read](https://groas.com/post/the-ai-visibility-technical-pre-flight-2)

  [Written by Alexander Perelman](https://groas.com/post/the-ai-visibility-technical-pre-flight-2)
* [![A shopkeeper on a ladder repaints a glossy green storefront while its front door is bricked shut, so no one can get in to see the new paint.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/5dd082f1-dd0f-4f61-9b46-8931ae33f61e.png)](https://groas.com/post/are-ai-assistants-even-reading-your-page)
  ## [Before You Rewrite for AI Citations, Run This 30-Day Server Log Test](https://groas.com/post/are-ai-assistants-even-reading-your-page)
  [October 11, 2026 • 10 min read](https://groas.com/post/are-ai-assistants-even-reading-your-page)

  [Written by Alexander Perelman](https://groas.com/post/are-ai-assistants-even-reading-your-page)
* [![An answer card pinned open on a dissection tray, its four snipped passages threaded to sources while glossy unpinned pages sit ignored](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/b68ac22d-c914-49ca-a348-79ae64d02b4e.png)](https://groas.com/post/i-tore-down-one-google-ai-overview-sourc)
  ## [I Tore Down One Google AI Overview. Here’s What Its Citations Reveal](https://groas.com/post/i-tore-down-one-google-ai-overview-sourc)
  [October 11, 2026 • 11 min read](https://groas.com/post/i-tore-down-one-google-ai-overview-sourc)

  [Written by Alexander Perelman](https://groas.com/post/i-tore-down-one-google-ai-overview-sourc)
* [![A mouldy agency playbook binder sits in a fridge with a "BEST BEFORE JUN 2024" sticker, suggesting old AI search tactics have expired.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/ec5b3ea6-5bb4-4230-8b68-ea4370e51df4.png)](https://groas.com/post/from-sge-to-ai-mode-a-dated-history-of-w)
  ## [From SGE to AI Mode: How Google’s Citation Rules Changed](https://groas.com/post/from-sge-to-ai-mode-a-dated-history-of-w)
  [October 11, 2026 • 9 min read](https://groas.com/post/from-sge-to-ai-mode-a-dated-history-of-w)

  [Written by Alexander Perelman](https://groas.com/post/from-sge-to-ai-mode-a-dated-history-of-w)
* [![Cartoon of a roofer offering cash at a library answers desk while the librarian ignores him, clipping the useful paragraph that actually earns the spot.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/9f0e1b35-adf6-4a10-a148-d2bb6ff87bab.png)](https://groas.com/post/what-business-owners-get-wrong-when-they)
  ## [Google AI Overviews Aren’t Ad Slots: Six Beginner Beliefs That Waste Budget](https://groas.com/post/what-business-owners-get-wrong-when-they)
  [October 11, 2026 • 9 min read](https://groas.com/post/what-business-owners-get-wrong-when-they)

  [Written by Alexander Perelman](https://groas.com/post/what-business-owners-get-wrong-when-they)
* [![A tiny model's grand marble hall sits empty while a crowd of miniature inspectors with flashlights mobs one plain page in a side corridor.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/6b8751ce-9c84-4879-8003-5fa4db62fdc9.png)](https://groas.com/post/7-things-businesses-believe-about-gettin-2)
  ## [7 Myths About AI Citations, Tested Against Crawler Logs](https://groas.com/post/7-things-businesses-believe-about-gettin-2)
  [October 11, 2026 • 10 min read](https://groas.com/post/7-things-businesses-believe-about-gettin-2)

  [Written by Alexander Perelman](https://groas.com/post/7-things-businesses-believe-about-gettin-2)
* [![Clay shop owner inspects a queue of disguised visitors (a raccoon, a fake-moustached man, kids in a coat), all wearing 'GPTBot' name tags.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/d20dc508-e53a-40c9-a299-de4ef91145b4.png)](https://groas.com/post/can-chatgpt-claude-and-perplexity-actual)
  ## [Can AI Fetchers Read Your Page? A 45-Minute Check Before You Buy a Fix](https://groas.com/post/can-chatgpt-claude-and-perplexity-actual)
  [October 11, 2026 • 8 min read](https://groas.com/post/can-chatgpt-claude-and-perplexity-actual)

  [Written by Alexander Perelman](https://groas.com/post/can-chatgpt-claude-and-perplexity-actual)
* [![Tiny model greyhounds race after a paper form on the lure rail while a gold-coin rabbit sits ignored in the infield: chasing the metric, not the money.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/12cf6d2b-24f6-48c4-bbe4-bbdf7365ad7e.png)](https://groas.com/post/cpa-roas-or-pipeline-the-complete-guide)
  ## [CPA, ROAS or Pipeline? Choose the Metric Your Search Partner Answers To](https://groas.com/post/cpa-roas-or-pipeline-the-complete-guide)
  [October 11, 2026 • 11 min read](https://groas.com/post/cpa-roas-or-pipeline-the-complete-guide)

  [Written by Alexander Perelman](https://groas.com/post/cpa-roas-or-pipeline-the-complete-guide)
* [![A model building where a huge crowd mobs the front gate reading a notice, while a small queue walks past an empty hall to one lit room handing out a booklet.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/2ef2d9d5-92d3-4af8-b2a7-e82eec4bf7f2.png)](https://groas.com/post/the-page-chatgpt-kept-coming-back-to-30)
  ## [13,405 Requests, Zero Live-Session Fetches: The Guide AI Agents Kept Requesting](https://groas.com/post/the-page-chatgpt-kept-coming-back-to-30)
  [October 11, 2026 • 9 min read](https://groas.com/post/the-page-chatgpt-kept-coming-back-to-30)

  [Written by Alexander Perelman](https://groas.com/post/the-page-chatgpt-kept-coming-back-to-30)
* [![A tiny model city: couriers queue at a small kiosk with one dated sheet while a grand columned hall next door sits dusty and deserted.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/fa78264a-4be9-474f-aab4-0323095af9d4.png)](https://groas.com/post/how-to-get-your-business-cited-in-chatgp)
  ## [How to Get Cited in ChatGPT and Perplexity: Win the Live Fetch](https://groas.com/post/how-to-get-your-business-cited-in-chatgp)
  [October 11, 2026 • 10 min read](https://groas.com/post/how-to-get-your-business-cited-in-chatgp)

  [Written by Alexander Perelman](https://groas.com/post/how-to-get-your-business-cited-in-chatgp)
* [![A small "$2,500" price tag tied to an enormous receipt that spills off a desk and heaps on the floor, showing the real yearly cost behind the monthly fee.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/7df783cc-eb09-46d6-bae9-002fefa44261.png)](https://groas.com/post/what-a-2-500-a-month-google-ads-agency-r)
  ## [What a $2,500-a-Month Google Ads Agency Costs Over a Year](https://groas.com/post/what-a-2-500-a-month-google-ads-agency-r)
  [October 11, 2026 • 10 min read](https://groas.com/post/what-a-2-500-a-month-google-ads-agency-r)

  [Written by Alexander Perelman](https://groas.com/post/what-a-2-500-a-month-google-ads-agency-r)
* [![A man in a bathrobe sits in his emptied living room, calmly watching crisp security footage of movers carrying off his sofa: perfect evidence, nothing saved.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/13a8280e-645c-4cb2-987f-bb3b20e5c9d3.png)](https://groas.com/post/watchers-vs-doers-ai-overview-tools-rank)
  ## [AI Overview Tools Ranked: Which Ones Actually Ship Fixes?](https://groas.com/post/watchers-vs-doers-ai-overview-tools-rank)
  [October 11, 2026 • 10 min read](https://groas.com/post/watchers-vs-doers-ai-overview-tools-rank)

  [Written by Alexander Perelman](https://groas.com/post/watchers-vs-doers-ai-overview-tools-rank)
* [![A tiny model factory line where a page wearing a '#2' rosette is stopped at a red gate while a scruffy forum page rolls on to get stamped 'CITED'.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/223665dc-b609-42ac-a1e9-00ed1c952ab8.png)](https://groas.com/post/why-your-page-ranks-on-google-but-never)
  ## [Why Your Google Ranking Doesn’t Guarantee a ChatGPT Citation](https://groas.com/post/why-your-page-ranks-on-google-but-never)
  [October 11, 2026 • 10 min read](https://groas.com/post/why-your-page-ranks-on-google-but-never)

  [Written by Alexander Perelman](https://groas.com/post/why-your-page-ranks-on-google-but-never)
* [![A security guard watches monitors of a rival shop packed with customers while his own empty store fills the centre screen, dutifully logging, doing nothing.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/af1c403f-5215-443b-b0a0-341c7cc10a6c.png)](https://groas.com/post/congratulations-your-ai-visibility-score-2)
  ## [Your AI Visibility Score Fell 4 Points. Your Reporting Tool Changed Nothing.](https://groas.com/post/congratulations-your-ai-visibility-score-2)
  [October 11, 2026 • 9 min read](https://groas.com/post/congratulations-your-ai-visibility-score-2)

  [Written by Alexander Perelman](https://groas.com/post/congratulations-your-ai-visibility-score-2)
* [![A tiny man photographs one raindrop on a leaf while a giant rain gauge behind him measures the whole rainfall — one sample versus a real rate.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/d8ee1901-17b4-44ac-864f-68b4c17e4ac9.png)](https://groas.com/post/build-your-own-ai-visibility-tracker-in)
  ## [Build an AI Visibility Tracker That Measures Mention Rates, Not Screenshots](https://groas.com/post/build-your-own-ai-visibility-tracker-in)
  [October 11, 2026 • 11 min read](https://groas.com/post/build-your-own-ai-visibility-tracker-in)

  [Written by Alexander Perelman](https://groas.com/post/build-your-own-ai-visibility-tracker-in)
* [![Tiny model officials paint and measure a start line on a toy racetrack while an impatient red race car waits, already aiming for a '+30%' finish line.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/3ada24f1-01e4-44af-bc2d-416929df4553.png)](https://groas.com/post/the-day-0-baseline-checklist-18-things-t)
  ## [The Day-0 Baseline Checklist: 18 Checks Before Anyone Promises More Pipeline](https://groas.com/post/the-day-0-baseline-checklist-18-things-t)
  [October 11, 2026 • 10 min read](https://groas.com/post/the-day-0-baseline-checklist-18-things-t)

  [Written by Alexander Perelman](https://groas.com/post/the-day-0-baseline-checklist-18-things-t)
* [![Cartoon of a founder reading a 'RESULTS' contract above a trapdoor under his chair, while the grinning agency rep sits on a thick safety mattress.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/4b706edb-658c-4ab3-94a0-1b716984dc6b.png)](https://groas.com/post/teardown-of-a-pay-only-for-results-googl)
  ## [“Pay Only for Results” Google Ads Contracts: A Clause-by-Clause Teardown](https://groas.com/post/teardown-of-a-pay-only-for-results-googl)
  [October 11, 2026 • 11 min read](https://groas.com/post/teardown-of-a-pay-only-for-results-googl)

  [Written by Alexander Perelman](https://groas.com/post/teardown-of-a-pay-only-for-results-googl)
* [![A tiny model shop with a toll booth built across its own doorway, collecting coins from regulars who were coming in anyway—commission on existing customers.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/69e03c91-b8c4-4c43-955c-265e6429c208.png)](https://groas.com/post/should-your-search-partner-take-a-cut-of)
  ## [Should Your Search Partner Take a Cut of Revenue? The Case for Revenue Share—and Against It](https://groas.com/post/should-your-search-partner-take-a-cut-of)
  [October 11, 2026 • 10 min read](https://groas.com/post/should-your-search-partner-take-a-cut-of)

  [Written by Alexander Perelman](https://groas.com/post/should-your-search-partner-take-a-cut-of)
* [![A pricey brass rain gauge precisely measures a ceiling leak while a sealed red toolbox sits unused nearby: the problem is monitored, never fixed.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/a97bbe9f-760e-40ab-825c-6d18ac194cc0.png)](https://groas.com/post/six-months-of-watching-zero-citations-a)
  ## [Six Months of AI Visibility Charts, Zero Buyer-Prompt Citations](https://groas.com/post/six-months-of-watching-zero-citations-a)
  [October 11, 2026 • 9 min read](https://groas.com/post/six-months-of-watching-zero-citations-a)

  [Written by Alexander Perelman](https://groas.com/post/six-months-of-watching-zero-citations-a)
* [![A doorwoman shines a UV torch on a queue of identically masked visitors, revealing that most are impostors and only a few are verified guests.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/4568a1bc-01f3-4a1c-98db-2faea5fa1601.png)](https://groas.com/post/we-logged-30-days-of-ai-bots-hitting-our-2)
  ## [We Counted 13,774 AI Bot Hits. Only 3,482 Verified.](https://groas.com/post/we-logged-30-days-of-ai-bots-hitting-our-2)
  [October 11, 2026 • 10 min read](https://groas.com/post/we-logged-30-days-of-ai-bots-hitting-our-2)

  [Written by Alexander Perelman](https://groas.com/post/we-logged-30-days-of-ai-bots-hitting-our-2)
* [![At night a gas pump overflows a car's tank onto the ground as its meter spins and an attendant smiles, showing fees that grow with spend, not results.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/399c5534-5b78-44bd-be7f-e251aa753115.png)](https://groas.com/post/who-charges-on-cpa-instead-of-a-percenta)
  ## [Who Charges on CPA Instead of Ad Spend? Nine Pricing Questions, Answered With the Math](https://groas.com/post/who-charges-on-cpa-instead-of-a-percenta)
  [October 11, 2026 • 10 min read](https://groas.com/post/who-charges-on-cpa-instead-of-a-percenta)

  [Written by Alexander Perelman](https://groas.com/post/who-charges-on-cpa-instead-of-a-percenta)
* [![An open red toolbox holds only flat photo cutouts of tools, suggesting a vendor that sells a picture of the work instead of doing it.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/6a8ef129-fea8-4bdb-b7ef-74b3e5b62ae8.png)](https://groas.com/post/the-white-label-ai-seo-glossary-22-terms)
  ## [White-Label AI SEO Glossary: 19 Terms That Separate a Service From a Dashboard](https://groas.com/post/the-white-label-ai-seo-glossary-22-terms)
  [October 11, 2026 • 12 min read](https://groas.com/post/the-white-label-ai-seo-glossary-22-terms)

  [Written by Alexander Perelman](https://groas.com/post/the-white-label-ai-seo-glossary-22-terms)
* [![Clay figure strains to feed coins into a mouse-shaped vending machine with ever-rising prices while a grinning agency man holds a '15%' tip jar.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/fb29226f-9b5c-4c01-97a3-5a74258d1fe2.png)](https://groas.com/post/your-google-ads-agency-gets-a-raise-ever)
  ## [Your Google Ads Agency Gets a Raise When Your CPCs Rise](https://groas.com/post/your-google-ads-agency-gets-a-raise-ever)
  [October 11, 2026 • 9 min read](https://groas.com/post/your-google-ads-agency-gets-a-raise-ever)

  [Written by Alexander Perelman](https://groas.com/post/your-google-ads-agency-gets-a-raise-ever)
* [![Cartoon of an agency rep offering a bigger hose, metered into his briefcase, to a client holding a leaking bucket: more spend, more fee, same leaks.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/939784a2-b0d0-4c08-adee-1da6cbd3aad4.png)](https://groas.com/post/how-to-grow-your-agency-revenue-without)
  ## [Internal Memo: How to Raise Agency Revenue When Client Revenue Stalls](https://groas.com/post/how-to-grow-your-agency-revenue-without)
  [October 11, 2026 • 10 min read](https://groas.com/post/how-to-grow-your-agency-revenue-without)

  [Written by Alexander Perelman](https://groas.com/post/how-to-grow-your-agency-revenue-without)
* [![A crystal ball resting on a pencil-ruled tally ledger beside a pencil and coffee mug, as if a fortune-teller's answers are being logged every Monday.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/fe551c90-af64-40c4-93fb-a64c2dd0810c.png)](https://groas.com/post/60-buyer-prompts-to-paste-into-chatgpt-g)
  ## [60 Buyer Prompts for AI Search, Plus the Monday Tracking Sheet](https://groas.com/post/60-buyer-prompts-to-paste-into-chatgpt-g)
  [October 11, 2026 • 10 min read](https://groas.com/post/60-buyer-prompts-to-paste-into-chatgpt-g)

  [Written by Alexander Perelman](https://groas.com/post/60-buyer-prompts-to-paste-into-chatgpt-g)
* [![Clay figure proudly hangs a gilded chart while the roof caves in behind him and an unimpressed client stands in the flood under an umbrella.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/2bee7eb9-2d01-4541-9671-056a4eec4963.png)](https://groas.com/post/what-agencies-get-wrong-in-their-first-m)
  ## [The AEO Beliefs That Cost Agencies Their First Renewal](https://groas.com/post/what-agencies-get-wrong-in-their-first-m)
  [October 11, 2026 • 10 min read](https://groas.com/post/what-agencies-get-wrong-in-their-first-m)

  [Written by Alexander Perelman](https://groas.com/post/what-agencies-get-wrong-in-their-first-m)
* [![A shiny report folder with a green arrow rests on a control panel thick with dust, showing polished reporting atop controls nobody has touched.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/b80df667-8f61-4452-ae03-b924c3c6fc8f.png)](https://groas.com/post/the-30-day-holdout-test-how-to-prove-whe)
  ## [The 30-Day Agency Test: What Does Your Google Ads Retainer Actually Buy?](https://groas.com/post/the-30-day-holdout-test-how-to-prove-whe)
  [October 11, 2026 • 10 min read](https://groas.com/post/the-30-day-holdout-test-how-to-prove-whe)

  [Written by Alexander Perelman](https://groas.com/post/the-30-day-holdout-test-how-to-prove-whe)
* [![A ticking taxi meter bolted onto a thin stack of client folders, its receipt spilling off the desk: vendor costs climb while the retainer stays put.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/ffd06d37-a7b1-4c89-aeed-b821b1fc26cf.png)](https://groas.com/post/to-the-agency-owner-about-to-add-ai-seo)
  ## [To the Agency Owner Adding AI SEO to Every Retainer: Don’t Buy a Prompt Meter](https://groas.com/post/to-the-agency-owner-about-to-add-ai-seo)
  [October 11, 2026 • 9 min read](https://groas.com/post/to-the-agency-owner-about-to-add-ai-seo)

  [Written by Alexander Perelman](https://groas.com/post/to-the-agency-owner-about-to-add-ai-seo)
* [![A tiny figure drags a giant highlighter along a road of printed server logs, marking a few lines yellow while an expensive dashboard sits ignored.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/50f4c32f-04cb-40ab-af5a-5e18531cc24d.png)](https://groas.com/post/getting-cited-by-chatgpt-and-perplexity)
  ## [One Person, 30 Days, $0 in Tools: A Playbook for AI Search Citations](https://groas.com/post/getting-cited-by-chatgpt-and-perplexity)
  [October 11, 2026 • 10 min read](https://groas.com/post/getting-cited-by-chatgpt-and-perplexity)

  [Written by Alexander Perelman](https://groas.com/post/getting-cited-by-chatgpt-and-perplexity)
* [![A clay account manager buried under drafts and charts on Friday evening while a tiny gift box tagged $29 sits on her desk: the cheap tool hides the real work.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/3f6440b0-b7db-4dbf-8189-bab7b8189c2b.png)](https://groas.com/post/7-myths-about-buying-white-label-aeo-sof)
  ## [7 White-Label AEO Pricing Myths That Eat Agency Margin](https://groas.com/post/7-myths-about-buying-white-label-aeo-sof)
  [October 11, 2026 • 9 min read](https://groas.com/post/7-myths-about-buying-white-label-aeo-sof)

  [Written by Alexander Perelman](https://groas.com/post/7-myths-about-buying-white-label-aeo-sof)

[1](https://groas.com/blog)[2](https://groas.com/blog/page/2)…[57](https://groas.com/blog/page/57)[Next](https://groas.com/blog/page/2)

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