---
title: "groas Blog: Insights on AI & Google Ads (page 2)"
description: "Stay updated with the groas blog for trends, tips, and news on AI marketing to optimize campaigns and boost ROAS. Page 2 of 53."
url: "https://groas.com/blog/page/2"
image: "https://groas.com/og/groas.jpg"
---

# groas Blog

- [All Blogs](https://groas.com/blog)
- [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices)
- [AI For Google Ads](https://groas.com/category/ai-for-google-ads)
- [Google Ads News](https://groas.com/category/google-ads-news)

* [![A foggy crystal ball beside a clipboard of green-ticked tasks: the agency sells the verifiable checklist, not a prediction of what AI will say.](https://groas.com/media/blog/36d26400cbf355ec679093c89d21061bee66c8a853abb9a2bf29d3f6433cdb55.png)](https://groas.com/post/the-aeo-retainer-swipe-file-copy-ready-t)
  ## [The AEO Retainer Swipe File: Tiers, Scope Clauses and Client Scripts](https://groas.com/post/the-aeo-retainer-swipe-file-copy-ready-t)
  [October 6, 2026 • 10 min read](https://groas.com/post/the-aeo-retainer-swipe-file-copy-ready-t)

  [Written by Alexander Perelman](https://groas.com/post/the-aeo-retainer-swipe-file-copy-ready-t)
* [![Clay figure pours a wheelbarrow of articles into a wall funnel whose pipe is disconnected, so the pages pile on the floor beside an unused wrench.](https://groas.com/media/blog/e1a99963f159a4756e614472ee73400643c5900fa7bde718abe8fa563e8cdc77.png)](https://groas.com/post/can-chatgpt-even-read-your-site-a-45-min)
  ## [Can ChatGPT Read Your Site? A 45-Minute Check Before You Write More AEO Content](https://groas.com/post/can-chatgpt-even-read-your-site-a-45-min)
  [October 6, 2026 • 10 min read](https://groas.com/post/can-chatgpt-even-read-your-site-a-45-min)

  [Written by Alexander Perelman](https://groas.com/post/can-chatgpt-even-read-your-site-a-45-min)
* [![Cartoon of a marketer noting 'position two' after one pull of a slot machine whose reels are already spinning to a new result.](https://groas.com/media/blog/038bfefb4237637a1718ff66b379d5bdc42d57615f25797529aa5ef5682a4f7e.png)](https://groas.com/post/i-measured-ai-visibility-like-a-ppc-acco)
  ## [Six PPC Habits That Misread AI Visibility](https://groas.com/post/i-measured-ai-visibility-like-a-ppc-acco)
  [October 6, 2026 • 10 min read](https://groas.com/post/i-measured-ai-visibility-like-a-ppc-acco)

  [Written by David](https://groas.com/post/i-measured-ai-visibility-like-a-ppc-acco)
* [![A tiny worker on a ladder fixes up five model shopfronts while a giant dusty 'take a number' dispenser looms behind, its ticket queue ignored.](https://groas.com/media/blog/35c8ce6c06242ab08178711c5abe08dda0df51ec927a2dd6bc9770aa5f83bdbf.png)](https://groas.com/post/one-strategist-zero-developers-five-clie)
  ## [One Strategist, Zero Developers, Five Domains: A 30-Day AEO Launch Playbook](https://groas.com/post/one-strategist-zero-developers-five-clie)
  [October 6, 2026 • 10 min read](https://groas.com/post/one-strategist-zero-developers-five-clie)

  [Written by David](https://groas.com/post/one-strategist-zero-developers-five-clie)
* [![A paper price tag trapped inside a wooden puzzle box with only its red string poking out, like a page answer hidden behind a widget.](https://groas.com/media/blog/fc591013b9fbca0a4fbbd5b5da9840f87092e2e1974af7c54a3f3b23280ab402.png)](https://groas.com/post/the-landing-page-pre-flight-checklist-fo)
  ## [The AI Overview Landing Page Checklist PPC Operators Already Know](https://groas.com/post/the-landing-page-pre-flight-checklist-fo)
  [October 6, 2026 • 9 min read](https://groas.com/post/the-landing-page-pre-flight-checklist-fo)

  [Written by Alexander Perelman](https://groas.com/post/the-landing-page-pre-flight-checklist-fo)
* [![Two basil plants, one pampered with fertiliser and tagged "EDITED", one tagged "UNTOUCHED", grown to exactly the same height—the edit earned nothing.](https://groas.com/media/blog/1b8f773adf1293617b7d491e98ca072744fd54c8ab85a0ba92fb3bc746e5f76a.png)](https://groas.com/post/the-prompt-trigger-test-find-out-which-b)
  ## [The Prompt-Trigger Test: Did Your Page Earn the AI Citation?](https://groas.com/post/the-prompt-trigger-test-find-out-which-b)
  [October 6, 2026 • 10 min read](https://groas.com/post/the-prompt-trigger-test-find-out-which-b)

  [Written by David](https://groas.com/post/the-prompt-trigger-test-find-out-which-b)
* [![A speech-bubble-shaped bookshelf where gold 'Sponsored' gift boxes squeeze out the books, leaving two leaning sources and one fallen to the floor.](https://groas.com/media/blog/de47ce6e28adc50d217461e0f1214122bab80aded11ff6108eadf834719b9b8f.png)](https://groas.com/post/ads-are-moving-into-ai-overviews-five-pr)
  ## [AI Overview Ads Are Crowding the Answer: Five Citation Predictions for 2027](https://groas.com/post/ads-are-moving-into-ai-overviews-five-pr)
  [October 6, 2026 • 10 min read](https://groas.com/post/ads-are-moving-into-ai-overviews-five-pr)

  [Written by David](https://groas.com/post/ads-are-moving-into-ai-overviews-five-pr)
* [![A report dismantled on a workbench into six parts: four shiny red toy gauges and trophies, and only two real, worn steel tools that can actually do the work.](https://groas.com/media/blog/078b45b09bf8d27eebd95eaeb82f1b2b20261256647354589d8d4c30a79ae5a5.png)](https://groas.com/post/teardown-the-content-gap-report-every-ai)
  ## [Teardown: The Six Sections of an AI Content-Gap Report, and the Two Worth Acting On](https://groas.com/post/teardown-the-content-gap-report-every-ai)
  [October 6, 2026 • 10 min read](https://groas.com/post/teardown-the-content-gap-report-every-ai)

  [Written by Alexander Perelman](https://groas.com/post/teardown-the-content-gap-report-every-ai)
* [![Cartoon of a businessman in a sinking rowboat proudly admiring a gold-framed chart of the rising water while his bailing bucket sits unused.](https://groas.com/media/blog/267ab77791d4bf1bfac9d34e77020fcd7536c01d8309aa711f3ad08d6e7c8c1b.png)](https://groas.com/post/introducing-citeboost-platinum-watch-you)
  ## [Introducing CiteBoost Platinum: Beautiful Charts of Every AI Citation You Didn’t Earn](https://groas.com/post/introducing-citeboost-platinum-watch-you)
  [October 6, 2026 • 6 min read](https://groas.com/post/introducing-citeboost-platinum-watch-you)

  [Written by David](https://groas.com/post/introducing-citeboost-platinum-watch-you)
* [![Five red-pen-edited web pages on a lab bench, each paired with an identical page frozen in ice as an untouched control group.](https://groas.com/media/blog/2babb7c486e211f320786d148e5cba4e95d3d554bacc3ba1ab3953dd2a19fe46.png)](https://groas.com/post/the-holdout-test-for-ai-overview-citatio)
  ## [The AI Overview Citation Holdout Test: Change Five Pages, Freeze Five](https://groas.com/post/the-holdout-test-for-ai-overview-citatio)
  [October 6, 2026 • 11 min read](https://groas.com/post/the-holdout-test-for-ai-overview-citatio)

  [Written by David](https://groas.com/post/the-holdout-test-for-ai-overview-citatio)
* [![At night a man feeds coins into a meter to keep a flickering neon arrow lit, while the shop next door's name is carved in stone and glows for free.](https://groas.com/media/blog/ad30079702ecc11a3bff7edb537edcca030726c0ed2abe36967400042b81b547.png)](https://groas.com/post/pay-for-the-ad-in-the-ai-overview-or-ear)
  ## [AI Overview Ads or Citations? The Case for Each, and My Verdict](https://groas.com/post/pay-for-the-ad-in-the-ai-overview-or-ear)
  [October 6, 2026 • 11 min read](https://groas.com/post/pay-for-the-ad-in-the-ai-overview-or-ear)

  [Written by David](https://groas.com/post/pay-for-the-ad-in-the-ai-overview-or-ear)
* [![Tabletop model street where glowing billboards promote rival shops while one tiny owner on a ladder repaints her own shopfront by hand.](https://groas.com/media/blog/4753b45aeae3c9e04809f81e8c48f89f716a380b7fe28e6f0898587bbbbe1cfc.png)](https://groas.com/post/one-person-two-hours-a-week-30-days-the)
  ## [One Person, Two Hours a Week, Zero Software Budget: A 30-Day AI Visibility Playbook](https://groas.com/post/one-person-two-hours-a-week-30-days-the)
  [October 6, 2026 • 10 min read](https://groas.com/post/one-person-two-hours-a-week-30-days-the)

  [Written by David](https://groas.com/post/one-person-two-hours-a-week-30-days-the)
* [![A wheel-less car on cinder blocks in a garage, its dashboard glowing with the speedometer maxed: the numbers race while the car goes nowhere.](https://groas.com/media/blog/9d8196ac15c045eefe6a781cda02136cd90c570323d2df2e9cbce53099a86db0.png)](https://groas.com/post/your-ai-visibility-score-is-the-new-goog)
  ## [Your AI Visibility Score Is the New Google Ads Grader](https://groas.com/post/your-ai-visibility-score-is-the-new-goog)
  [October 6, 2026 • 10 min read](https://groas.com/post/your-ai-visibility-score-is-the-new-goog)

  [Written by David](https://groas.com/post/your-ai-visibility-score-is-the-new-goog)
* [![Model town: a crowd mobs a giant signpost and leaves empty-handed, while a small red booth with a calendar hands out paper answers to a short queue.](https://groas.com/media/blog/82ca40907f165aa6ef6baa0903a5a70019e13bb782846dbcacfd92d25485cc72.png)](https://groas.com/post/we-logged-30-days-of-ai-bots-hitting-our)
  ## [30 Days of AI Bot Logs: Thousands of Hits, Zero Answers for Category Pages](https://groas.com/post/we-logged-30-days-of-ai-bots-hitting-our)
  [October 6, 2026 • 10 min read](https://groas.com/post/we-logged-30-days-of-ai-bots-hitting-our)

  [Written by Alexander Perelman](https://groas.com/post/we-logged-30-days-of-ai-bots-hitting-our)
* [![Three mismatched homemade rain gauges on a fence post catch falling paper speech bubbles, a few marked with orange stars, tallied on graph paper.](https://groas.com/media/blog/0294c5c19287ab7bc82dd6c269d57addd671dde0b94cb99a9fe6761ef751bfc7.png)](https://groas.com/post/build-your-own-ai-visibility-monitor-in)
  ## [Build a Weekly AI Brand Monitor with Google Sheets and Three APIs](https://groas.com/post/build-your-own-ai-visibility-monitor-in)
  [October 6, 2026 • 10 min read](https://groas.com/post/build-your-own-ai-visibility-monitor-in)

  [Written by David](https://groas.com/post/build-your-own-ai-visibility-monitor-in)
* [![A woman looks into a car's open hood to find no engine, while a shiny new speedometer glows on the dash: monitoring without anything to drive results.](https://groas.com/media/blog/2e0a6e466ad0f8ddc25eaf7cd2ce475cd4cd9b322a347dea91e9e7011a389364.png)](https://groas.com/post/what-it-actually-costs-to-get-cited-by-c)
  ## [What AI Search Visibility Really Costs: DIY, Software and Done-for-You](https://groas.com/post/what-it-actually-costs-to-get-cited-by-c)
  [October 6, 2026 • 10 min read](https://groas.com/post/what-it-actually-costs-to-get-cited-by-c)

  [Written by David](https://groas.com/post/what-it-actually-costs-to-get-cited-by-c)
* [![Clay figure at 1am stands under twelve blaring smoke alarms holding a mop, tickets piling at his feet: alerts are cheap, the fixing is the real work.](https://groas.com/media/blog/7dc21b6208fddea75f45ab3140778709349a82c720e56c41e17f0a244bae350c.png)](https://groas.com/post/stop-shopping-for-aeo-software-at-10-cli)
  ## [Stop Shopping for AEO Trackers. At 10 Client Domains, Execution Wins](https://groas.com/post/stop-shopping-for-aeo-software-at-10-cli)
  [October 6, 2026 • 9 min read](https://groas.com/post/stop-shopping-for-aeo-software-at-10-cli)

  [Written by David](https://groas.com/post/stop-shopping-for-aeo-software-at-10-cli)
* [![A car dashboard at night with every warning lamp glowing except one empty socket with cut wires: a failure that has no light to warn you.](https://groas.com/media/blog/1758d64f0650e452abcb099f8ea0d34c500b7c7cff839d2199dc61bc31bf0c9e.png)](https://groas.com/post/the-landing-page-nobody-told-me-about-wh)
  ## [The Landing Page Swap That Exposed AI Search’s Missing Warning Light](https://groas.com/post/the-landing-page-nobody-told-me-about-wh)
  [October 6, 2026 • 9 min read](https://groas.com/post/the-landing-page-nobody-told-me-about-wh)

  [Written by David](https://groas.com/post/the-landing-page-nobody-told-me-about-wh)
* [![A hand holds a single red star block above a wooden shape sorter with three different holes, poised to drop it into the one it fits.](https://groas.com/media/blog/171c1638ed7e6f6e97cdbdfe93418e23bbf1fa9e3d3aae368ebc05b228d8541f.png)](https://groas.com/post/chatgpt-vs-perplexity-vs-google-ai-overv)
  ## [ChatGPT vs Perplexity vs Google AI Overviews: Which Should You Target First?](https://groas.com/post/chatgpt-vs-perplexity-vs-google-ai-overv)
  [October 6, 2026 • 11 min read](https://groas.com/post/chatgpt-vs-perplexity-vs-google-ai-overv)

  [Written by Alexander Perelman](https://groas.com/post/chatgpt-vs-perplexity-vs-google-ai-overv)
* [![A duct-taped cereal-box periscope stands beside an unopened luxury telescope tagged "$500/mo", favouring DIY checks over a costly dashboard.](https://groas.com/media/blog/7ca8f3d4ec81fb49f39e3819728edb51d83e509bf25bb3312e59ae9fb2128835.png)](https://groas.com/post/can-i-track-my-own-ai-visibility-without)
  ## [Can I Track AI Visibility Without Buying a Dashboard? Eight Questions Answered](https://groas.com/post/can-i-track-my-own-ai-visibility-without)
  [October 6, 2026 • 9 min read](https://groas.com/post/can-i-track-my-own-ai-visibility-without)

  [Written by David](https://groas.com/post/can-i-track-my-own-ai-visibility-without)
* [![A shiny red toolbox opened to reveal only magnifying glasses, clipboards and warning tags, no real tools, beside a broken birdhouse it never fixed.](https://groas.com/media/blog/a952e8fd444f6cc1288e6ab29724b2c80d7ecd01ec499c611aedc69db4872bd1.png)](https://groas.com/post/before-you-buy-an-ai-overview-tool-run-t)
  ## [Before You Buy an AI Overview Tool, Test What It Ships in 30 Days](https://groas.com/post/before-you-buy-an-ai-overview-tool-run-t)
  [October 6, 2026 • 9 min read](https://groas.com/post/before-you-buy-an-ai-overview-tool-run-t)

  [Written by Alexander Perelman](https://groas.com/post/before-you-buy-an-ai-overview-tool-run-t)
* [![Cartoon of a vendor pitching wildly while a business owner secretly reads a 'Vendor Phrasebook' under the table, treating sales jargon as a foreign language.](https://groas.com/media/blog/49541cca7630a6a1b6238805ff04cb139b04352c33b943c873f05d03b6a04f72.png)](https://groas.com/post/the-ai-search-glossary-for-owners-being)
  ## [The AI Search Glossary for Owners Being Pitched AEO](https://groas.com/post/the-ai-search-glossary-for-owners-being)
  [October 6, 2026 • 11 min read](https://groas.com/post/the-ai-search-glossary-for-owners-being)

  [Written by David](https://groas.com/post/the-ai-search-glossary-for-owners-being)
* [![An old taxi meter disguised in a tiny grey hoodie, its fare window showing a red question mark: the old pay-by-the-meter pricing dressed up as new.](https://groas.com/media/blog/bd57d4f8f8d53ddf3d0b0410eb752c16f361bdcd2a2f828a17a37c6ec74f3b9e.png)](https://groas.com/post/per-prompt-pricing-is-just-percentage-of)
  ## [Per-Prompt AEO Pricing Is Percentage-of-Spend in a New Hoodie](https://groas.com/post/per-prompt-pricing-is-just-percentage-of)
  [October 6, 2026 • 9 min read](https://groas.com/post/per-prompt-pricing-is-just-percentage-of)

  [Written by David](https://groas.com/post/per-prompt-pricing-is-just-percentage-of)
* [![Clay plumber proudly shows a framed chart of the rising water to a homeowner standing knee-deep in a flood, his wrench never used: a report, not a fix.](https://groas.com/media/blog/5d9eca6234d2185bd2f8ae8d01b7b12881308d84fc5c67074f01a54144dc7883.png)](https://groas.com/post/7-things-agencies-believe-about-resellin)
  ## [7 AEO Resale Myths That Quietly Eat Agency Margin](https://groas.com/post/7-things-agencies-believe-about-resellin)
  [October 6, 2026 • 9 min read](https://groas.com/post/7-things-agencies-believe-about-resellin)

  [Written by Alexander Perelman](https://groas.com/post/7-things-agencies-believe-about-resellin)
* [![Cartoon of a sinking rowboat: one man calmly charts the rising water on a clipboard while his partner frantically bails with a bucket.](https://groas.com/media/blog/686d51a280ea920e2b626c10fdf32fcfeb1ee8d093922da4abac1bcfadada7b4.png)](https://groas.com/post/prediction-by-2027-nobody-will-pay-for-a)
  ## [By 2027, AI Visibility Dashboards Won’t Be Enough: Five Predictions You Can Test](https://groas.com/post/prediction-by-2027-nobody-will-pay-for-a)
  [October 6, 2026 • 9 min read](https://groas.com/post/prediction-by-2027-nobody-will-pay-for-a)

  [Written by Alexander Perelman](https://groas.com/post/prediction-by-2027-nobody-will-pay-for-a)
* [![Clay bouncer checks IDs as a long queue of clay figures, all wearing 'GPTBot' name stickers and flimsy disguises, waits to get in.](https://groas.com/media/blog/09747903c2bfb9dcb26db75e4b8e30a0f8feefa2a6c74b23ef2c463ca0d25840.png)](https://groas.com/post/we-logged-30-days-of-ai-bot-traffic-on-o)
  ## [AI Bots Hit Our Site Thousands of Times. Two Guides Got the Answer-Time Fetches](https://groas.com/post/we-logged-30-days-of-ai-bot-traffic-on-o)
  [October 6, 2026 • 10 min read](https://groas.com/post/we-logged-30-days-of-ai-bot-traffic-on-o)

  [Written by David](https://groas.com/post/we-logged-30-days-of-ai-bot-traffic-on-o)
* [![Cartoon of a drenched shop owner in a leaking store while a dry agency man proudly shows off a weather station: "Good news: we're monitoring the rain."](https://groas.com/media/blog/fc8686ae1b18a3786110f1e5b98659ad1feda59d929dcc151ddaf7aa17cba0ac.png)](https://groas.com/post/an-open-letter-to-the-seo-agency-owner-w)
  ## [An Open Letter to the SEO Agency Owner Asked, “Are We in ChatGPT?”](https://groas.com/post/an-open-letter-to-the-seo-agency-owner-w)
  [October 6, 2026 • 10 min read](https://groas.com/post/an-open-letter-to-the-seo-agency-owner-w)

  [Written by Alexander Perelman](https://groas.com/post/an-open-letter-to-the-seo-agency-owner-w)
* [![A pop-up book whose pages each rebuild a search answer differently, a tiny paper marketer holding an outdated card from page one, baffled by the new spread.](https://groas.com/media/blog/927525f0beb3ff0b779aa82cc6b80bf7f5ac57a4fe08471aaed942ea39be2c9f.png)](https://groas.com/post/from-sge-to-ai-mode-a-dated-history-of-h)
  ## [From SGE to AI Mode: Why Google’s Citation Playbook Keeps Changing](https://groas.com/post/from-sge-to-ai-mode-a-dated-history-of-h)
  [October 6, 2026 • 9 min read](https://groas.com/post/from-sge-to-ai-mode-a-dated-history-of-h)

  [Written by David](https://groas.com/post/from-sge-to-ai-mode-a-dated-history-of-h)
* [![Tiny office workers admire a billboard of their own building placed outside their windows, while customers far away queue at a rival's shop.](https://groas.com/media/blog/29e10aa718b854fa28ea0485d841c1b9cba2f2bc48d7fef58831fb25ce3c3f55.png)](https://groas.com/post/i-measured-google-ads-wrong-for-a-year-n)
  ## [The Five AI Visibility Mistakes New PPC Managers Would Recognize](https://groas.com/post/i-measured-google-ads-wrong-for-a-year-n)
  [October 6, 2026 • 10 min read](https://groas.com/post/i-measured-google-ads-wrong-for-a-year-n)

  [Written by David](https://groas.com/post/i-measured-google-ads-wrong-for-a-year-n)
* ## [How to Automate Brand Visibility Reports Across AI Assistants](https://groas.com/post/automate-brand-visibility-reports-ai)
  [October 5, 2026 • 6 min read](https://groas.com/post/automate-brand-visibility-reports-ai)

  [Written by David](https://groas.com/post/automate-brand-visibility-reports-ai)

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