--- title: "Free Ad Budget Calculators: ROAS & Google Ads Cost | groas" description: "Free ad budget calculators from groas: see what Google Ads clicks cost in your trade, what a budget buys, your ROAS and the return you need to break even." url: "https://groas.com/free-tools/ad-calculators" image: "https://groas.com/og/groas-run-for-you.jpg" --- 1. [Free Tools](https://groas.com/free-tools) 2. Ad Calculators Free Ad Budget Calculators\ What Will It Cost, And Will It Pay? =================================== For Owners Setting An Ad Budget, And Marketers Who Have To Defend One. These calculators are for business owners setting a first ad budget, and for marketers who have to explain one to a client or a finance team. A budget has two sides. One is what the ads cost: the price of a click in your trade, and how many clicks become customers. The other is what they have to return for the spend to pay at your margin. There is a calculator here for each side. ## The Calculators - ### [Google Ads Cost Calculator](https://groas.com/free-tools/google-ads-cost-calculator) See what clicks cost in your trade, from Google Keyword Planner data, and what your monthly budget buys in clicks, enquiries and customers. Pick your kind of business and enter a budget. Free with a work email. [See What Clicks Cost](https://groas.com/free-tools/google-ads-cost-calculator) - ### [ROAS Calculator And Budget Planner](https://groas.com/free-tools/roas-calculator) Work out your return on ad spend, the ROAS you need to break even at your margin, and the ad budget your revenue goal takes. Type your numbers and read the answer. Free with a work email. [Open The Calculator](https://groas.com/free-tools/roas-calculator) ## What Each Tool Answers | Tool | The Question It Answers | What You Need | What You Get | | ------------------------------------------------------------------------------------- | --------------------------- | ------------------------------------------ | ------------------------------------------------------------------------------------ | | [Google Ads Cost Calculator](https://groas.com/free-tools/google-ads-cost-calculator) | What will your clicks cost? | Your kind of business and a monthly budget | Click prices for your trade, and the clicks, enquiries and customers the budget buys | | [ROAS Calculator And Budget Planner](https://groas.com/free-tools/roas-calculator) | Do your ads pay? | Your ad spend, revenue and profit margin | Your ROAS, break-even ROAS and the budget a revenue goal takes | ## Which Tool To Use First 1. ### [Google Ads Cost Calculator](https://groas.com/free-tools/google-ads-cost-calculator) Start with cost: see what clicks cost in your trade and what a monthly budget buys in clicks, enquiries and customers. 2. ### [ROAS Calculator And Budget Planner](https://groas.com/free-tools/roas-calculator) Then check the return: your ROAS, the ROAS you need to break even at your margin, and the budget a revenue goal takes. ## FAQ What people ask about the ad budget calculators. ### How much should I spend on Google Ads? Google Ads has no minimum spend. The budget that makes sense is the one that buys enough clicks to produce customers at the click prices in your trade, which is what the Google Ads Cost Calculator works out. ### What is break-even ROAS? The return on ad spend at which ads stop losing money: 1 divided by your profit margin. A business that keeps 40% of each sale breaks even at 2.5x; one that keeps 20% needs 5x. ### Where do the click prices come from? From Google Keyword Planner data for each kind of business. They are what advertisers have paid to appear at the top of the page, at the low end and at the high end, so read them as a range to plan with, not a quote. ### Do the calculators work for Meta ads and other platforms? The ROAS Calculator does: return on ad spend is the same sum on every platform. The cost calculator’s click prices are for Google Ads. ### Are the calculators free? Yes. A work email opens every free tool on the site, and you give it once. Personal mailboxes are not accepted. ## More Free Tools - [Google Ads Tools7 toolsFind wasted spend, check your tracking and work out what a budget buys.See The Tools](https://groas.com/free-tools/google-ads-tools) - [Meta Ads Tools4 toolsSee which Facebook and Instagram ads are worn out, what competitors run and what to say next.See The Tools](https://groas.com/free-tools/meta-ads-tools) - [AI Search Tools4 toolsSee whether ChatGPT, Claude, Gemini and Perplexity can read your site, and whether they recommend you.See The Tools](https://groas.com/free-tools/ai-search-tools) - [Competitor And Customer Research Tools2 toolsLearn what competitors run and what customers say, in their own words.See The Tools](https://groas.com/free-tools/competitor-research-tools) - [All Free Tools12 toolsEvery free tool from groas on one page, sorted by what it is for.See The Tools](https://groas.com/free-tools) ## Paid Ads & SEO, Run For You Book a consultation: groas looks at your accounts and builds a plan and a fixed monthly fee around them. 7-day money-back guarantee. [Book Consultation](https://groas.com/book-consultation) ## Structured data ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://graph.groas.com/entity/groas","name":"groas","url":"https://groas.com/","description":"groas is a quant marketing firm and a done-for-you service, not software: elite people working with proprietary quantitative systems run search ads, Meta ads, SEO and AI search for businesses, and white label for agencies, with a dedicated senior strategist owning every account, from local businesses to major brands, and the services mixed to fit each one.","logo":{"@type":"ImageObject","url":"https://groas.com/icon-512.png","width":512,"height":512},"sameAs":["https://www.linkedin.com/company/groas/"]},{"@type":"WebSite","@id":"https://groas.com/#website","name":"groas","url":"https://groas.com/","inLanguage":"en-US","publisher":{"@id":"https://graph.groas.com/entity/groas"}},{"@type":"CollectionPage","@id":"https://groas.com/free-tools/ad-calculators#webpage","url":"https://groas.com/free-tools/ad-calculators","name":"Free Ad Budget Calculators: ROAS & Google Ads Cost | groas","description":"Free ad budget calculators from groas: see what Google Ads clicks cost in your trade, what a budget buys, your ROAS and the return you need to break even.","inLanguage":"en-US","isPartOf":{"@id":"https://groas.com/#website"},"about":{"@id":"https://graph.groas.com/entity/groas"},"breadcrumb":{"@id":"https://groas.com/free-tools/ad-calculators#breadcrumb"},"mainEntity":{"@id":"https://groas.com/free-tools/ad-calculators#itemlist"}},{"@type":"BreadcrumbList","@id":"https://groas.com/free-tools/ad-calculators#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://groas.com/"},{"@type":"ListItem","position":2,"name":"Free Tools","item":"https://groas.com/free-tools"},{"@type":"ListItem","position":3,"name":"Ad Budget Calculators","item":"https://groas.com/free-tools/ad-calculators"}]},{"@type":"ItemList","@id":"https://groas.com/free-tools/ad-calculators#itemlist","name":"groas ad budget calculators","numberOfItems":2,"itemListElement":[{"@type":"ListItem","position":1,"name":"Google Ads Cost Calculator","url":"https://groas.com/free-tools/google-ads-cost-calculator"},{"@type":"ListItem","position":2,"name":"ROAS Calculator And Budget Planner","url":"https://groas.com/free-tools/roas-calculator"}]},{"@type":"FAQPage","@id":"https://groas.com/free-tools/ad-calculators#faq","mainEntity":[{"@type":"Question","name":"How much should I spend on Google Ads?","acceptedAnswer":{"@type":"Answer","text":"Google Ads has no minimum spend. 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