Competitor Ad Finder
See The Ads They Are Running Now
One Form Opens Their Live Ads On Google, Facebook, Instagram, LinkedIn And More.
Their Ads, Library By Library
Open each one in turn: it opens in a new tab, so this page stays put. Write what you see underneath; your notes are kept in this browser.
What To Look For
- How many ads are running, and in which formats (text, image, video)?
- Which ads have run the longest? An ad that has run for months is one that works for them.
- What do they promise: a price, a guarantee, speed, a free offer?
- Where does the ad lead, and what does that page ask the visitor to do?
- What do they never say that you could?
What To Do Next
Copy your notes, then decide what you will say that they don't. Turning that into ads that beat theirs is the work groas does: book a consultation and bring the notes.
How It Works
- 01
Name The Competitor
Enter their name, their website if you know it, and the country their ads run in.
- 02
Open Each Library
You get a link into each platform’s public ad library. Google, Meta and LinkedIn open already searched for that competitor; TikTok and Microsoft open on their search page.
- 03
Note What You See
Write down what each library shows next to its link: how many ads, what they promise, where they lead. Your notes stay in your browser, ready to copy.
What Each Ad Library Shows
| Library | Ads on | What you can see |
|---|---|---|
| Google Ads Transparency Center | Google Search, YouTube, Shopping, Maps and the sites in Google’s display network | Every ad from a verified advertiser, with its format and the dates it was last shown, by country. |
| Meta Ad Library | Facebook, Instagram, Messenger and Threads | Every active ad, when it started running, the platforms it runs on and each version of it. |
| LinkedIn Ad Library | Ads run on LinkedIn, searchable by company or keyword, with the dates they ran. | |
| TikTok Ad Library | TikTok, for ads shown in Europe | Ads shown in the EU, the UK and Switzerland, with their dates and who they were shown to. |
| Microsoft Ad Library | Bing and Microsoft’s other sites, for ads shown in Europe | Ads shown in the EU on Bing and Microsoft’s sites, with who paid for them. |
What To Look For In A Competitor's Ads
- How many ads are running, and in which formats (text, image, video)?
- Which ads have run the longest? An ad that has run for months is one that works for them.
- What do they promise: a price, a guarantee, speed, a free offer?
- Where does the ad lead, and what does that page ask the visitor to do?
- What do they never say that you could?
FAQ
Where competitors' ads are published, what the libraries show, and what to do with it.
How can I see my competitors' ads?
The large ad platforms each publish a public library of the ads running on them: the Google Ads Transparency Center, the Meta Ad Library for Facebook and Instagram, and the LinkedIn, TikTok and Microsoft ad libraries. You search each one for the competitor. This tool builds those searches for you from one form and opens each library on the competitor’s ads.
Is it legal to look at a competitor’s ads?
Yes. The platforms publish these libraries themselves, for anyone to read, so that advertising is open to inspection. You are looking at public pages. What you may not do is copy an ad: their words, images and trademarks are theirs.
Will the competitor know I looked?
No. The libraries do not tell advertisers who viewed their ads, and this tool sends nothing to the competitor or to groas. The links open the platforms’ own pages in your browser.
Can I see how much they spend or who they target?
Mostly not. The libraries show the ads themselves and when they ran. Spend and audience details are published only for political ads and, in a limited form, for ads shown in the European Union. How long an ad has been running is the best free signal of what is working for them.
Why does a library show no ads for my competitor?
Usually because they advertise under a different name: a legal company name, a parent brand or a page name. Try their website in the Google Ads Transparency Center, pick their page from the suggestions in the Meta Ad Library, and try a different country. It can also mean they are not running ads on that platform right now.
Can I see the keywords they bid on in Google?
Not in the Transparency Center: it shows the ads, not the searches that trigger them. You can infer a lot from the ad text and the page each ad leads to, and by searching the terms you care about yourself to see who appears.
What should I do with what I find?
Look for the promise they repeat, the ads they have kept running longest and the page those ads lead to, then decide what you can say that they do not. The aim is a better offer and a clearer ad, not a copy of theirs.
Know Their Ads. Now Beat Them.
Book a consultation: groas studies your market and your competitors, and builds a plan and a fixed monthly fee around what it finds. 7-day money-back guarantee.