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Free Tools

Conversion Tracking Checker
Is Google Ads Seeing Your Sales?

Enter A Page And See Which Tracking Is Installed And What Is Missing.

Which Page Should We Check?

Your homepage is a good start. We read the page and its Google Tag Manager container, and tell you what is installed and what is missing.

For example your homepage, or the page your ads lead to.

We fetch the page once, the way a search engine does. Nothing is stored, and no login is needed.

How It Works

  1. 01

    Enter A Page

    Your homepage, or the page your ads lead to. No login and no access to Google Ads or Tag Manager is needed.

  2. 02

    We Read Its Tags

    We fetch the page’s HTML and the Google Tag Manager container it loads, and list every Google tag, conversion tag and ad pixel in them.

  3. 03

    Fix What Is Missing

    Each finding says what was found, why it matters and where to click to fix it. Copy the report for whoever looks after your site.

What The Checker Looks For

Google Ads bids on the conversions it is told about. When the tracking is broken or half set up, it optimises for the wrong thing and nobody notices for months. These are the faults the checker finds.

  • Whether Google Tag Manager or the Google tag (gtag.js) is on the page at all.
  • Whether a Google Analytics 4 property receives data from it.
  • Whether Google Ads conversion tags exist, and which account and conversion label each reports to.
  • Whether every conversion tag has a trigger, since a tag without one never fires.
  • Whether conversions carry a value, which Google Ads needs to bid for return on ad spend.
  • Whether enhanced conversions are switched on.
  • Whether consent mode or a consent banner is present, which Google requires for visitors from the EEA and the UK.
  • Whether the same tag is loaded twice, which double-counts page views and events.
  • Which other platforms’ tags are present: Meta, Microsoft Ads, LinkedIn, TikTok and more.

An Example Report

An invented plumber’s site with the three faults we see most: a conversion tag nobody attached a trigger to, no conversion value and no consent mode. The verdict: “1 problem to fix and 4 things to check”.

  • 1 conversion tag has no trigger

    Fix

    A tag without a trigger never fires, so Google Ads never hears about that conversion. Affected: label phoneCallClick.

    What to do: Open the tag in Tag Manager, add the trigger for your thank-you page or form submission, then Submit to publish the container.

  • Conversions are sent without a value

    Check

    Google Ads counts these conversions but cannot tell a small sale from a large one, so it cannot bid for return on ad spend.

    What to do: Set Conversion Value on the tag: the order total for a shop, or what an average lead is worth to you for a service business.

  • Enhanced conversions do not appear to be on

    Check

    Enhanced conversions send a hashed email or phone number with the conversion, which lets Google match sales that cookies miss. No tag here is set up to do that.

    What to do: In Google Ads open Goals → Conversions → Settings and turn on Enhanced conversions, then tick “Include user-provided data from your website” on the conversion tag in Tag Manager.

  • G-EXAMPLE123 is loaded twice

    Check

    It is in the page’s own code and in the Tag Manager container. Page views and events may be counted twice.

    What to do: Keep one of the two: remove the gtag.js snippet from the site’s code, or pause the Google tag in Tag Manager.

  • No consent mode found

    Check

    This matters if you have visitors from the EEA, the UK or Switzerland: Google requires consent signals for them, and without the signals it leaves those visitors out of remarketing lists and limits conversion measurement.

    What to do: Add a Google-certified consent banner and switch on consent mode v2 in it. If all your customers are elsewhere, you can leave this.

  • Google’s tag is on the page

    OK

    Found Google Tag Manager (GTM-EXAMPLE1) and the Google tag (G-EXAMPLE123) in the page’s own code.

  • Google Analytics 4 is installed

    OK

    Reporting to G-EXAMPLE123.

  • Google Ads conversion tracking is installed

    OK

    Found 2 conversion tags in Tag Manager, reporting to AW-1234567890.

  • Also on this page: Meta Pixel

    Note

    These were found in the page or its container. This check does not test their events.

FAQ

What the checker reads, what it cannot see, and what the findings mean.

How do I check if my Google Ads conversion tracking is working?

Two checks together. First confirm the tags are installed: enter your page above and the tool lists the Google tag, the conversion tags and what is missing. Then confirm they fire: in Google Ads open Goals, Conversions, Summary and look for “Recording conversions” in the Status column, or submit a test form with Google Tag Assistant connected and watch the conversion event appear.

What does this tool check, and what can it not see?

It reads the HTML your page sends and the Google Tag Manager container the page loads, so it sees which tags exist and how they are configured. It does not run the page, log in or place an order, so it cannot see whether a conversion fires when a real customer buys, and it cannot see tags that are added only inside a checkout, a Shopify pixel sandbox or a server-side setup.

Do I need to give access to Google Ads or Tag Manager?

No. A published Tag Manager container is a public file that every visitor’s browser downloads, the same as your page’s HTML. The tool reads those two things and nothing else.

What does “Google Ads is connected, but no conversion tag was found” mean?

Your Google Ads account’s tag is on the page, so remarketing can work, but nothing on the page or in its container reports a sale or a lead. Either the conversion is imported from Google Analytics 4, or it fires from code on a thank-you page this check did not read, or it is not tracked. Check the Status column under Goals, Conversions, Summary in Google Ads.

What are enhanced conversions, and do I need them?

Enhanced conversions send a hashed copy of the customer’s email or phone number along with the conversion. Google matches it to the signed-in user who clicked the ad, which recovers conversions that cookies miss. If you collect an email or phone number at the point of conversion, switching it on is worth the ten minutes.

Do I need consent mode?

If you have visitors from the European Economic Area, the UK or Switzerland, yes: Google requires consent signals for them, and without the signals those visitors are left out of remarketing audiences and conversion measurement is limited. If every customer is elsewhere, it is optional.

Why does it matter if conversions are sent without a value?

Without a value, Google Ads can only count conversions, so it treats a small order and a large one the same. With a value it can bid for revenue, which is what Target ROAS and Maximise conversion value need. A lead-generation business can use what an average lead is worth.

Is my page or my data stored?

No. The page is fetched once to produce the report and nothing is kept. The address you type is remembered only in your own browser, so the field is filled in when you come back.

Tracking Fixed, Then Ads That Use It.

Book a consultation: groas sets up and verifies your conversion tracking, then manages the ads that depend on it, for a fixed monthly fee. 7-day money-back guarantee.

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