--- title: "Google Ads Cost Calculator: Click Prices By Industry | groas" description: "Free Google Ads cost calculator: see what clicks cost in your trade, from Google Keyword Planner data, and what your monthly budget buys in clicks and customers." url: "https://groas.com/free-tools/google-ads-cost-calculator" image: "https://groas.com/og/groas-run-for-you.jpg" --- [Free Tools](https://groas.com/free-tools) Google Ads Cost Calculator\ What Will Your Clicks Cost? =========================== Real Click Prices For Your Trade, And What Your Budget Buys At Them. ## What Does Your Budget Buy? Pick your kind of business. The fields hold example numbers: replace them with yours and the answer updates as you change them. Your kind of business Monthly ad budget What you would pay Google each month. Conversion rate Clicks that call, fill in a form or buy. Close rate Enquiries that become customers. 100 if the click buys. Customer value Optional. What one new customer is worth to you. $3,000 a month buys 34 to 212 clicks Clicks for plumbers cost about $14.10 to $87.48 at the top of Google. At your rates that is 1.7 to 10 customers a month, each costing $282 to $1,750 in ads. That brings in $2,058 to $12,768, a return of 0.69x to 4.26x. | Each month | If clicks cost the high end | If they cost the low end | | ------------------ | --------------------------- | ------------------------ | | Cost per click | $87.48 | $14.10 | | Clicks a month | 34 | 212 | | Enquiries a month | 3.4 | 21 | | Customers a month | 1.7 | 10 | | Cost per enquiry | $875 | $141 | | Cost per customer | $1,750 | $282 | | Revenue a month | $2,058 | $12,768 | | Return on ad spend | 0.69x | 4.26x | ### The Searches Behind These Prices Google Keyword Planner, United States, read November 2026. The bid range is what advertisers have paid to show at the top of the page, from the low end to the high end. | Search | Searches a month | Top-of-page bid | | --------------------------- | ---------------- | ---------------- | | plumber near me | 823,000 | $12.22 to $82.33 | | emergency plumber near me | 135,000 | $20.01 to $105 | | emergency plumber | 90,500 | $24.42 to $110 | | water heater repair near me | 90,500 | $12.03 to $85.29 | Which end of the range you pay depends on how the account is built and run. That is the work groas does: book a consultation and bring this estimate. [Book Consultation](https://groas.com/book-consultation?source=google-ads-cost-calculator) [Work out the return you need to break even →](https://groas.com/free-tools/roas-calculator) ## How It Works 1. 01 ### Pick Your Kind Of Business The calculator loads the searches customers use for that trade and what advertisers pay to show at the top of Google for them (Google Keyword Planner, United States, November 2026). 2. 02 ### Enter Your Budget And Rates Type your monthly budget, the share of clicks that enquire, and the share of enquiries you win. Drag the sliders to see how each one moves the result. 3. 03 ### Read Both Ends You get clicks, enquiries, customers and cost per customer twice: once if clicks cost the high end of the range, once if they cost the low end. ## What Google Ads Clicks Cost, By Kind Of Business The top-of-page bid range for each trade's main searches, averaged by how often each is searched. Source: Google Keyword Planner, United States, November 2026. | Kind of business | Low end | High end | Searches a month | | ------------------------------- | ------- | -------- | ---------------- | | Personal Injury Lawyers | $80.14 | $393 | 958,000 | | Water Damage Restoration | $18.03 | $104 | 255,500 | | Plumbers | $14.10 | $87.48 | 1,139,000 | | HVAC Contractors | $11.64 | $82.21 | 501,000 | | Roofers | $14.76 | $78.58 | 511,000 | | Garage Door Companies | $12.48 | $71.48 | 238,600 | | Managed IT Services | $19.69 | $65.84 | 36,500 | | Electricians | $5.73 | $53.79 | 433,200 | | Kitchen And Bathroom Remodelers | $9.90 | $51.19 | 316,000 | | Pest Control | $8.16 | $41.55 | 531,000 | | Moving Companies | $8.41 | $35.85 | 422,000 | | Divorce And Family Lawyers | $4.41 | $35.78 | 557,000 | | Dentists | $4.89 | $23.52 | 2,256,500 | | Tree Services | $3.30 | $21.00 | 234,000 | | Real Estate Agents | $3.79 | $20.59 | 131,000 | | Accountants And Tax Preparers | $3.48 | $17.03 | 465,500 | | Med Spas | $3.10 | $16.72 | 284,900 | | Chiropractors | $2.83 | $15.92 | 695,200 | | House Cleaning Services | $3.61 | $15.06 | 291,000 | | Locksmiths | $2.77 | $14.76 | 747,000 | | Landscapers And Lawn Care | $3.41 | $14.64 | 335,000 | | Veterinarians | $2.57 | $11.98 | 2,135,000 | | Auto Repair Shops | $1.99 | $8.43 | 1,792,000 | | Wedding Photographers | $1.45 | $5.72 | 18,000 | ## What Moves Your Real Cost - These are national figures for the United States. Clicks usually cost more in large cities and less in small towns, and they differ by country. - The range is what advertisers have paid for the top of the page. You can pay less lower down the page, and a well-built account pays less for the same position. - What you pay for a click depends on your Quality Score as well as your bid: an ad and a landing page that match the search pay less than a competitor bidding the same. - Your conversion rate and close rate move the result more than the click price does. Use your own from Google Ads if you have them. - Google Ads has no minimum spend. The budget that makes sense is the one that buys enough clicks to produce customers at these prices. ## FAQ What Google Ads cost, where these prices come from, and how far to trust an estimate. ### How much do Google Ads cost? You set the budget, and you pay each time someone clicks your ad. What a click costs depends mostly on your trade: in this data (Google Keyword Planner, United States, November 2026), the top-of-page bid runs from about $1.45 for wedding photographers to about $393 for personal injury lawyers. The calculator turns that into what your own budget buys. ### Where do these click prices come from? From Google Keyword Planner, read in November 2026 for the United States. For each search it reports how often people search it and a top-of-page bid range: what advertisers have historically paid to appear at the top of the results, at the low end and at the high end. The calculator averages a trade's searches, weighting each by how often it is searched. ### Why is the range so wide? Because advertisers pay very different prices for the same search. The low end is what the cheaper advertisers pay for the top of the page and the high end is what the expensive ones pay. Where you land depends on your city, your competitors, how well your ads match the search and how the account is run. ### Why do clicks cost so much more in some trades? A click is worth more where one job is worth more and where the customer needs someone now. A burst pipe or a flooded basement is an expensive, urgent job, so businesses bid high for those searches. A routine vet visit or an oil change is worth less, so the clicks cost less. ### What conversion rate should I enter? Your own, if you have one: in Google Ads it is the Conv. rate column. If you are starting out, enter a cautious figure and look at both columns of the result, then try a higher one with the slider. The honest answer is that it varies with your landing page, your offer and how fast you answer the phone. ### Is there a minimum budget for Google Ads? No. Google will run ads on any budget. The practical minimum is the budget that buys enough clicks to bring in customers: divide your budget by the click price for your trade, then apply your conversion rate. If that leaves less than a handful of enquiries a month, the budget is too small to learn from. ### How accurate is this estimate? It is a range, not a quote. The click prices are real, but national and historical; your actual cost per click will sit somewhere in or near the range and will move with the season and the competition. Use it to see whether Google Ads can work at your budget, then check it against your first month of real numbers. ### Does the budget include an agency or management fee? No. The calculator covers what you pay Google for clicks. Anyone who runs the ads for you is paid on top of that, so add their fee when you work out your true cost per customer. ## Pay The Low End, Not The High End Book a consultation: groas looks at your market and your account, and builds a plan and a fixed monthly fee around them. 7-day money-back guarantee. 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