--- title: "Free Negative Keyword List Builder For Google Ads | groas" description: "Free negative keyword list for Google Ads and Microsoft Ads: pick your business, tick the searches to block, then copy or download the list. No sign-up." url: "https://groas.com/free-tools/negative-keyword-list" image: "https://groas.com/og/groas-run-for-you.jpg" --- [Free Tools](https://groas.com/free-tools) Free Negative Keyword List\ Stop Paying For Searches That Never Buy ======================================= Pick Your Business, Tick What To Block, Copy A List Ready For Google Ads. ## 215 Negative Keywords Copies one per line as phrase match, like "job". Click × to take a keyword out. ### Jobs And Careers · 39 - job - jobs - career - careers - employment - now hiring - hiring immediately - vacancy - vacancies - salary - salaries - wage - wages - hourly pay - get paid - make a year - make an hour - resume - cover letter - interview questions - internship - intern - apprenticeship - apprentice - trainee - recruiter - recruiting - recruitment - how to become - becoming a - work from home - part time - full time - indeed - glassdoor - ziprecruiter - linkedin - volunteer - unemployment ### Free And Giveaways · 31 - free - freebie - freebies - giveaway - giveaways - no cost - no charge - zero cost - complimentary - gratis - without paying - torrent - keygen - serial key - crack download - cracked version - pirated - nulled - freeware - open source - raffle - sweepstakes - contest - win a - grant - grants - low income - assistance program - donation - donations - charity ### Do It Yourself · 33 - diy - do it yourself - how to - how do i - how do you - how can i - tutorial - tutorials - guide - instructions - step by step - yourself - myself - homemade - home made - make your own - template - templates - tips - tricks - hack - hacks - diagram - schematic - blueprint - checklist - printable - user manual - owners manual - for dummies - for beginners - troubleshooting - walkthrough ### Learning And Research · 40 - course - courses - class - classes - training - certification - degree - diploma - school - schools - college - university - student - students - scholarship - tuition - syllabus - curriculum - homework - essay - thesis - dissertation - research paper - case study - definition - meaning - what is - what are - what does - wikipedia - wiki - statistics - facts - history - pdf - ppt - books - ebook - textbook - journal ### Media And Fun · 40 - images - image - pictures - picture - photos - photo - pics - video - videos - youtube - tiktok - pinterest - instagram - meme - memes - gif - game - games - clipart - clip art - wallpaper - song - songs - lyrics - movie - movies - tv show - cartoon - drawing - coloring pages - logo - icon - png - emoji - funny - joke - jokes - costume - toy - toys ### Sign-In And Support · 32 - login - log in - sign in - signin - password - username - my account - delete account - portal - customer service - customer support - customer care - support number - helpline - help center - cancel - cancellation - unsubscribe - refund - refunds - return policy - track order - order status - order tracking - tracking number - warranty claim - pay my bill - bill pay - headquarters - corporate office - ceo - stock price A starting list from common PPC practice, not data from your account. Check it against your own search terms report before you apply it. ## How The Builder Works 1. 01 ### Pick Your Business Choose from 24 kinds of business, from plumber to B2B software. Each one adds the searches that business keeps paying for and never wants, such as “plumbing school” for a plumber. 2. 02 ### Tick What To Block Nine groups cover the searches almost nobody wants to pay for: job seekers, freebie hunters, do-it-yourselfers, students. Untick any group that is a customer for you. 3. 03 ### Copy The List Copy it in phrase, exact or broad match and paste it into a negative keyword list in Google Ads or Microsoft Ads, or download it as a CSV file. ## The Nine Kinds Of Search The List Can Block These searches reach almost every advertiser, whatever they sell. Each group below is one tick in the builder, and each kind of business adds its own terms on top. | Group | Why exclude it | Example negative keywords | | ------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | ------------------------------------------------------------------------------------------ | | Jobs And Careers | People looking for work in your trade, not for someone to hire. | job, jobs, career, careers, employment, now hiring, hiring immediately and 32 more | | Free And Giveaways | People who want it for nothing, or a pirated copy, and will not pay.Also blocks “free estimate”, “free consultation”, “free trial” and “free shipping”. If you advertise one of those, add it under “Keywords you want to keep”. | free, freebie, freebies, giveaway, giveaways, no cost, no charge and 24 more | | Do It Yourself | People who plan to do the work themselves and want instructions, not a provider. | diy, do it yourself, how to, how do i, how do you, how can i, tutorial and 26 more | | Learning And Research | Students and researchers who want to study the subject, not buy anything. | course, courses, class, classes, training, certification, degree and 33 more | | Second-Hand And ResaleOff until you tick it | People shopping for used goods, rentals or private sales instead of a new purchase or a service.Leave this off if you sell, rent or buy second-hand goods: these are your customers. | used, second hand, secondhand, pre owned, preowned, refurbished, reconditioned and 25 more | | Bargain HuntersOff until you tick it | People who want the lowest price above all, which rarely suits a business that sells on quality.Leave this off if you compete on price: these searches are your buyers. | cheap, cheapest, cheaper, discount, discounts, discounted, coupon and 25 more | | Reviews And ComplaintsOff until you tick it | People checking a reputation or airing a grievance rather than getting in touch.People who search for reviews are often close to buying. Tick this only if these searches have spent without converting in your search terms report. | review, reviews, reviewed, rating, ratings, complaint, complaints and 25 more | | Media And Fun | People after pictures, videos, games or a laugh on the subject. | images, image, pictures, picture, photos, photo, pics and 33 more | | Sign-In And Support | Existing customers, often of a company with a similar name, looking for their account or for help. | login, log in, sign in, signin, password, username, my account and 25 more | ## How Match Types Work For Negative Keywords A negative keyword blocks less than most people expect. It never matches plurals, synonyms or related searches, and its match type decides how much of a search has to agree with it. Google Ads reads a negative typed without punctuation as broad match. | Match type | How you write it | What it blocks | Blocked | Still shows | | ---------- | ------------------ | ---------------------------------------------------------------- | ---------------------------------------------- | ---------------------------------------------- | | Broad | plumbing school | Searches that contain every word of the negative, in any order. | “school for plumbing”, “plumbing trade school” | “plumbing schools”, “plumbing courses” | | Phrase | "plumbing school" | Searches that contain the words together, in the same order. | “plumbing school fees”, “best plumbing school” | “school for plumbing”, “plumbing trade school” | | Exact | \[plumbing school] | Only the search that is exactly these words, with nothing added. | “plumbing school” | “plumbing school fees”, “best plumbing school” | ## What To Watch For - Read the list before you add it. A negative keyword blocks every search it matches, so one wrong word can hide your ads from buyers. Click × on anything that describes what you sell. - Negative keywords do not match close variants. “job” does not block “jobs”, and a synonym is not blocked either. List every form you want gone, or tick Add plurals. - Second-Hand And Resale, Bargain Hunters and Reviews And Complaints are off until you tick them: those searches are customers for many businesses. “free” needs the same care if you advertise a free estimate, trial or consultation. - The lists are written from common PPC practice. They are not data from your account or anyone else’s, so treat the result as a starting list and check it against your own search terms report. - Go back to the search terms report every month. Add the searches that spent money without converting, and remove any negative that turns out to block a search you want. ## FAQ What negative keywords are, how they match, and how to add this list to your account. ### What is a negative keyword? A negative keyword is a word or phrase you tell Google Ads or Microsoft Ads not to show your ads for. With “jobs” as a negative keyword, a search for “plumber jobs” does not trigger your ad, so you do not pay for a click from someone who is looking for work rather than for a plumber. ### How many negative keywords should I add? There is no right number. Add the searches you are sure will never buy from you, and nothing you are unsure about. The default list here has 215 keywords, and choosing a business adds up to 30 more. A negative keyword list in Google Ads holds up to 5,000 keywords, so the limit is rarely the problem: a wrong negative is. ### Which match type should I use for negative keywords? Phrase match for most lists. It blocks any search that contains the words together in that order, which is what you want for words like “jobs” or “how to”. Broad match blocks searches that contain all the words in any order, which matters only for negatives of two words or more. Exact match blocks one search and nothing else, so use it when a single search wastes money but longer versions of it are worth showing for. ### How do I add a negative keyword list in Google Ads? In Google Ads, open Tools, then Shared library, then Exclusion lists. Under Negative keyword lists, click the + button, name the list, paste the keywords one per line and save. Then tick the list, choose Apply to campaigns and pick the campaigns it should cover. A list changed later updates every campaign it is applied to. ### Can a negative keyword block my own keywords? Yes. A negative keyword wins over a keyword, so the negative “free” stops your ads for the keyword “free estimate plumber”. That is the most common way a negative list costs sales. In the builder, type the searches you want under “Keywords you want to keep”: any negative that would block one is left out, and the list says which and why. ### Do negative keywords work in Performance Max and in Microsoft Ads? Microsoft Ads has shared negative keyword lists that work like the ones in Google Ads, with one difference: it takes phrase and exact match negatives only. In Google Ads, negative keywords can be added to a Performance Max campaign, and negative keywords set for the whole account apply to it as well. They affect where the campaign shows on Search and Shopping, not its other placements. ### Is this list based on my account? No. Nothing is uploaded or connected, and the builder never sees your account. The lists are written guidance from common PPC practice: the searches that advertisers of each kind usually exclude. Your account will have wasted searches that no general list can know, which is why the search terms report is the second half of the job. ### How often should I update my negative keywords? Check the search terms report at least once a month, and every week for a new campaign or one that uses broad match keywords. Each time, add the searches that spent without converting and look for negatives that block searches you now want. A list that is never looked at again slowly stops matching what people type. ## Google Ads, Run For You Book a consultation: groas looks at your account, wasted searches included, and builds a plan and a fixed monthly fee around it. 7-day money-back guarantee. 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