--- title: "All-Inclusive AI Ads Pricing*: Please Read the Asterisk" description: "Dedicated strategists run your account and a proprietary engine trained on $500B in profitable ad spend optimises the execution underneath them" image: "https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/6abdecf959e4dee61c16f869_95edbe9f-64a2-49b5-a671-f91737aa443b.png" --- October 1, 2026 • 10 min read # All-Inclusive AI Ads Pricing\*: Please Read the Asterisk ![Young man with curly hair wearing a black shirt outdoors against green foliage background.](https://cdn.prod.website-files.com/6821efca072e48f6f495a47e/68562d390107b3921a6e3d68_1743932904108.jpg) **Alexander Perleman**, Head Of Product @ groas Ex-Goldman Sachs and Stanford Computer Science **Email: alex@groas.com** [**LinkedIn: https://www.linkedin.com/in/alexander-433793253/**](https://www.linkedin.com/in/alexander-433793253/) ![Cover image for: All-Inclusive AI Ads Pricing\*: Please Read the Asterisk](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/6abdecf959e4dee61c16f869_95edbe9f-64a2-49b5-a671-f91737aa443b.png) Welcome to All-Inclusive Pricing\* from ScaleSpend AI Pro. The $99 you see is real; the amount you pay is a more collaborative number. No hidden fees. No surprises. No need to scroll down. *All-inclusive means inclusive of the things we chose to include. Additional terms, fees, tiers, seats, accounts, overages, activation investments, and definitions of the word inclusive apply. Please read all footnotes. There are many footnotes, which is how you know pricing is simple.* #### Our plans: Pick the one Sales picks for you ##### Starter: $99 per month\* Starter puts AI Google Ads management within reach of any team with $99 and an ad budget. It includes access to the platform, a welcome email, and the right to describe the arrangement internally as *predictable pricing*. *Plus 12% of ad spend, billed as Aligned Incentives.* We call it aligned because our revenue rises when your spend rises. Your revenue is also involved, theoretically. Percentage-of-spend management commonly runs [10% to 20% of ad spend, often with a $500 to $1,500 minimum](https://blog.applabx.com/google-ads-management-pricing-how-much-does-it-cost/). At $10,000 in spend, our 12% fee is $1,200. Add the $99 you told your boss about, and Starter costs $1,299. The $99 is still the headline. **The $1,299 is still the bill.** We have room for both numbers on the page, though we prefer not to use it. ![Cartoon pricing page with a giant $99 headline and footnotes covering the floor](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/6abdecfa59e4dee61c16f924_d161f050-e6b2-40fe-a537-9d20a870f25f.png) ##### Growth: Contact Us Growth is our most popular plan among sales reps. Click *Contact Sales*, tell us your budget and when you hope to start, and we will prepare a number tailored to your answers. Procurement may attend, but it does not have to enjoy itself. Growth includes everything in Starter, plus a 15% spend-based fee and a quarterly conversation about your goals. If you spend $20,000 this month, the fee is $3,000. If you spend $50,000 next month, it is $7,500. The campaigns, tracking, and reports need not change for the invoice to grow by $4,500. That is the appeal of [billing against spend rather than work](https://blog.applabx.com/google-ads-management-pricing-how-much-does-it-cost/): the calculation runs even when the account manager does not. We call this *growth-aligned*. For clarity, the growth being aligned is your media budget with our invoice. Any alignment with sales is available in the results report. ##### Agency: $49 per client account, per month, per account Agencies love us because we price per client account. Just $49 per client account, per month. We repeat *per account* because agencies sometimes have more than one. Ten clients means $490 before spend tiers, extra features, or whichever account turns out not to qualify as a standard account. This is a familiar style of pricing page. [Optmyzr’s pricing page](https://optmyzr.com/pricing/) separates core and complete offerings, shows spend bands, and lists paid options for additional accounts. Our page offers the same important opportunity to discover which number applies to you after you have counted your clients. White-label delivery can add another layer: one provider lists it [starting at $750 per client per month](https://greenbananaseo.com/white-label-google-ads/). Our $49 looks excellent next to that number. It looks less complete when you ask who monitors each account, what they do, and whether that work appears on a second invoice. I used to tell agency owners that per-seat pricing was fair. I was wrong to stop the comparison there. A per-account fee can be a headcount tax wearing a software costume, particularly when each new client also crosses a spend tier. **Count the accounts before you admire the unit price.** ![Stack of invoices multiplying on a copy machine labeled per account per month](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/6abdecfa59e4dee61c16f920_3db2c1f0-c0d7-4b3a-9b23-d191bc7775fe.png) #### What’s included: Most of the product, subject to inclusion ##### Unlimited AI\* Our AI can review queries, suggest optimizations, and produce reports. *Tokens sold separately.* Those activities consume credits, as does thinking, which we bill by the unit whenever possible. Starter includes 10,000 credits. That should cover approximately one enthusiastic Monday, provided nobody asks a follow-up question. If this sounds like a joke assembled from actual pricing-page parts, it is. A [third-party pricing breakdown](https://get-ryze.ai/blog/optmyzr-review-pros-cons-pricing-alternatives/) describes spend limits, account allowances, higher tiers, and potential overages for another tool. Our innovation is to put *unlimited* in larger type than the meter. The meter runs whether CPA improves or not. Unlimited means there is no limit to how much more you can buy. ##### Dynamic landing pages: Included in the Enterprise add-on pack Our AI writes ad copy. Where a click lands is a separate commercial question. Landing pages, feed management, creative, and conversion-rate work are often billed apart from a management retainer; [setup and onboarding can also be separate charges](https://blog.applabx.com/google-ads-management-pricing-how-much-does-it-cost/). We keep the page clean by discussing those items once you are emotionally committed to the first number. At ScaleSpend AI Pro, pages are *dynamic* in the sense that their price appears when you ask for them. The add-on pack includes templates. Integration, copy matching, and checking whether the form works on a phone belong to the add-on pack for the add-on pack. Until then, we can optimize the ad that sends people to the page. We cannot promise to like what they find there. ##### A dedicated strategist, shared as needed You get a named human. For illustration, let us call him Chris. Chris joins onboarding, says your account has potential, and adds it to a queue of other accounts with potential. A named strategist is reassuring; **a named strategist with no stated account load or review cadence is a label.** I spent years doing the account work that sits behind labels like that: search-term reviews, negatives, budget shifts, and the call explaining why a landing-page change upset performance. I know what it takes when somebody actually has time to look. Our plan promises Chris’s name up front. His available hours sit in the service terms, where customers have more space to develop their reading skills. #### Frequently asked questions, answered by Legal ##### Is there a setup fee? No. There is an *activation investment*. A setup fee of $2,000 due on day one would sound like a fee. An activation investment of $2,000 due on day one sounds like progress. It covers implementation, account connection, and the initial discovery that conversion tracking needs attention. Repair work is scoped separately, so the investment can remain focused on activation. For comparison, [one flat-fee provider publishes monthly management prices and says those fees do not move with budget](https://ppc.io/google-ads-agency/). We admire that level of clarity. It gives us a precise idea of how much to leave out of the first screen. ##### Can I cancel anytime? Yes, at the end of any 12-month term, provided your notice reaches us in the required window before automatic renewal. You may send it in writing. Our lawyers also accept certified pigeon, though ordinary mail is less memorable. We describe the term as a *commitment to results*. The commitment is enforceable; the results are aspirational. [Guidance on choosing a Google Ads agency](https://samsonwebdesign.co.uk/choosing-a-google-ads-agency/) warns against taking on a long contract before a campaign runs. We prefer to settle that question before anyone has performance data. It keeps the conversation pleasantly theoretical. ##### Why does my bill rise when my CPA rises? Thank you for asking. Our fee uses spend as its billing base, not the number of sales. That design keeps invoicing straightforward through changes in performance. Say an account spends $20,000 at a $50 CPA and gets 400 conversions. Later, it needs $26,400 to get the same 400 conversions: CPA is now $66. At 15% of spend, our fee moves from $3,000 to $3,960. You spend $960 more on us while paying more for each conversion. No additional sale is required to complete this example. The deck calls that *growth-aligned incentives*. I call it a fee that can improve while the account gets worse. Our preferred wording remains in the deck. #### Why our percentage survives the math Spend makes an excellent billing base for a vendor. Google records it, finance can check it, and an invoice can apply a percentage without asking which tests ran or what revenue followed. If a budget moves from $20,000 to $50,000, a 15% fee moves from $3,000 to $7,500. Some accounts do need more work as they grow; the billing formula does not ask whether this one did. Minimums protect the other end. Put a $1,000 floor on a $2,500 account, and the management fee alone equals 40% of its ad spend. That figure can be calculated before anyone mines a search term. For a less hospitable account of how the incentive works, read [why percentage-of-spend pricing can misalign incentives](https://groas.com/post/google-ads-agency-pricing-model-conflict-of-interest-misaligned-incentives). Our invoice needs none of that reading. It needs the spend number and the applicable tier. **A simple formula is not necessarily a simple price.** #### Your pre-signature acceptance checklist Our Sales team recommends reviewing these seven lines before accepting any AI Google Ads tool or managed-service agreement. Please request answers in writing when a pricing page omits them. A call can explain a fee; only the written terms will tell you whether you agreed to it. ![Contract with seven highlighted lines circled in red marker and a coffee stain](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/6abdecfa59e4dee61c16f930_4fb76a98-7dff-4d5b-86c4-9c4cf62620cc.png) 1. **Fee basis:** Flat monthly price, per-account charge, percentage of spend, or a combination. Record the applicable spend band. 2. **Setup and activation:** List onboarding, audits, builds, restructuring, and tracking repairs. A $0 setup fee does not answer what the initial work costs. 3. **Add-ons:** Check landing pages, extra accounts or domains, feeds, creative, conversion-rate work, and reporting exports. Do not calculate CPA against an incomplete service price. 4. **Term and notice:** Write down the minimum term, renewal rule, cancellation window, and notice method. *Cancel anytime* needs a date attached. 5. **Scaled-spend invoice:** Price the same service at your current spend and at double that spend. Put the two totals side by side. 6. **Account ownership:** Identify who changes the account, how many accounts that person handles, and how often they review yours. A name alone is not a cadence. 7. **Live trial on your account:** Confirm whether the vendor works with your actual spend, tracking, and search terms before a long commitment. **This is the line buyers most often skip; skipping it can mean paying for a term before you know whether the engine does the work.** For a companion list to keep beside the contract, open [the seven pricing red flags to check before you sign](https://groas.com/post/google-ads-agency-pricing-red-flags-2026-hidden-fees-to-avoid). Our Sales team would prefer that you read our headline again instead. #### An important note about the alternative You may have heard of [groas](https://groas.com/). Its flat monthly fee does not rise with ad spend. It has no setup fee, offers month-to-month cancellation, and runs a free trial on a live account. A human strategist sets direction and guardrails while its AI models carry out the ongoing work. From our perspective, this creates an awkward question: if an account can be tested before a long commitment and the fee does not increase with spend, how do we explain the activation investment and the 15%? We recommend returning to the top of this page. Focus on the $99. Avoid multiplying anything. The asterisk is the product. ## Related Posts [![Cover image for: YouTube Ads Won’t Get Fewer: Six Calls to Check by 2027](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/6abdf393d75bfe8c3da36a21_454d1aea-9ccc-43d4-977a-d7bf62eab14b.png) ##### YouTube Ads Won’t Get Fewer: Six Calls to Check by 2027 October 1, 2026 • 11 min read Written by David](https://groas.com/post/youtube-ads-won-t-get-fewer-6-prediction) [![Cover image for: Your Google Ads Learning Phase May Take Months, Not a Week](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/6abdeff30593563f84603596_4e800677-6b2b-4f54-98c1-2f2ccf7df073.png) ##### Your Google Ads Learning Phase May Take Months, Not a Week October 1, 2026 • 10 min read Written by David](https://groas.com/post/the-learning-phase-is-a-math-problem-how) [![Cover image for: CPA, ROAS, and the Google Ads Bidding Terms People Keep Misreading](https://cdn.prod.website-files.com/6823bbd57170ea42b357cf81/6abdefe635584b5e8b85f3f4_ad12c524-5634-4df5-ba58-621d946f5751.png) ##### CPA, ROAS, and the Google Ads Bidding Terms People Keep Misreading October 1, 2026 • 11 min read Written by David](https://groas.com/post/cpa-roas-and-the-bid-strategy-terms-adve) ![](https://cdn.prod.website-files.com/6821efca072e48f6f495a47e/6823c03839b2b618430d5ae6_Light-p-500.png) [![White stylized owl eyes with green background icon.](https://cdn.prod.website-files.com/6821efca072e48f6f495a47e/6a68a036a5dd5627409d3579_Groas%20Icon.png)](https://groas.com/post/introducing-all-inclusive-pricing-a-paro#) [contact](mailto:scale@groas.ai) Explore [Home](https://groas.com/)[Philosophy](https://groas.com/our-philosophy)[Blog](https://groas.com/blog) What We Do [Paid Search](https://groas.com/paid-search)[Earned Search](https://groas.com/earned-search) Who We Serve 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At $10,000 in monthly ad spend, the 12% fee is $1,200, so the total bill comes to $1,299. The $99 is the headline price; the percentage fee is the actual number."}},{"@type":"Question","name":"Why does the Growth plan price change when my ad spend changes?","acceptedAnswer":{"@type":"Answer","text":"The Growth plan charges 15% of ad spend, so the fee scales directly with the budget. Spending $20,000 produces a $3,000 fee, while $50,000 produces $7,500, even if the campaigns, tracking, and reports do not change. This is what the article calls billing against spend rather than work."}},{"@type":"Question","name":"Is the $49 per client account Agency plan actually cheap?","acceptedAnswer":{"@type":"Answer","text":"The $49 per client account, per month, per account looks low, but it multiplies with every client added. Ten clients means $490 per month before spend tiers, extra features, or accounts that do not qualify as standard. The article recommends counting the accounts before admiring the unit price."}},{"@type":"Question","name":"Does the Unlimited AI on ScaleSpend AI Pro really have no usage limits?","acceptedAnswer":{"@type":"Answer","text":"No. Activities like reviewing queries, suggesting optimizations, and producing reports consume credits, and tokens are sold separately. Starter includes 10,000 credits, which the article says covers roughly one enthusiastic Monday. Unlimited refers to how much more you can buy."}},{"@type":"Question","name":"Are landing pages included in the base AI Google Ads plan?","acceptedAnswer":{"@type":"Answer","text":"No. Dynamic landing pages belong to an Enterprise add-on pack, and even the pack's templates come with additional layers like integration, copy matching, and checking whether the form works on a phone. The base plan can optimize the ad that sends people to the page, but the landing page itself is a separate commercial question."}},{"@type":"Question","name":"Does having a dedicated strategist guarantee my account gets attention?","acceptedAnswer":{"@type":"Answer","text":"Not necessarily. A named strategist is reassuring, but without a stated account load or review cadence, the name is only a label, as with the example of Chris, who joins onboarding and then joins a queue of other accounts. The available hours sit in the service terms, so buyers should ask about workload and review frequency in writing."}},{"@type":"Question","name":"What should I check before signing up for an AI Google Ads tool?","acceptedAnswer":{"@type":"Answer","text":"The article recommends checking seven lines in writing: fee basis, setup and activation costs, add-ons, term and notice rules, the invoice at double your current spend, who works on the account and how often, and a live trial on your actual account. The live trial is the line buyers most often skip, and skipping it can mean paying for a term before knowing whether the tool does the work."}}]} ```