groas vs Supermetrics

How The groas MCP And Supermetrics Compare On Price And What Your AI Assistant Can Do.

The short answer. Supermetrics is built to move marketing data into reports: spreadsheets, dashboards and warehouses, with AI chat and campaign changes added on top. Its plans count data sources, accounts and users, from $59 a month. groas is built for working on the account itself: free to read, a flat $99 a month to make changes, unlimited accounts, with audits, keyword research and AI visibility tracking included. Pick Supermetrics for reporting, and groas to run ads and search from your AI assistant.

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groas vs Supermetrics, Side By Side

groas vs Supermetrics, Side By Side: Supermetrics compared with groas
Factor	groas	Supermetrics
What It Is	Marketing tools for your assistant	A marketing data platform
Free Plan	Yes, free while you read	Not listed: a 14-day trial
Starting Price	$99 a month, flat	$59 a month (Starter)
Ad Accounts	Unlimited	2 per data source (Starter)
Users	Not counted	1 on Starter, 2 on Growth
Works In ChatGPT And Claude	Yes	Yes
Ad Platforms It Can Change	Google, Microsoft, ChatGPT and Meta	Those, plus TikTok, LinkedIn, Snapchat
Dashboards And Spreadsheets	No	Yes: Sheets, Looker Studio, Excel
Data Warehouse Export	No	Enterprise plan
Account And Tracking Audits	Built in	Not listed
AI Visibility Tracking	Built in	Not listed
Undo A Change	Most, in one step	Not listed

Which One Fits You

Supermetrics is a marketing data platform that sends your ad, analytics and CRM data to spreadsheets, dashboards, data warehouses and AI chats. The groas MCP gives your own AI assistant tools to read and change your ad accounts, with SEO and AI visibility data beside them.

Choose groas If

You want to try it on your real accounts for free, for as long as you like, before paying anything.
You manage many ad accounts or clients and want one flat $99 a month, with no data sources, accounts or users to count.
You want more than your own numbers: an account audit, a conversion tracking audit, keyword research with real search volumes and competitors’ ads.
You care about SEO and how you show up in AI answers, and want that next to your ads in one connection.

Choose Supermetrics If

Your work ends in a report: you need data refreshed on a schedule in Google Sheets, Looker Studio, Excel or Power BI.
You need data from CRMs, shops and email tools such as HubSpot, Salesforce, Shopify and Klaviyo, not only ads and search.
You advertise on TikTok, LinkedIn or Snapchat and want your assistant to work on those too.
You are one person with one or two data sources: Starter at $59 a month costs less than groas’s paid plan.

About This Comparison

This page compares the groas MCP with Supermetrics. The MCP gives your own AI assistant tools to read your accounts and make the changes you ask for. It does not put groas’s proprietary systems or its senior people on your account: that is the done-for-you service, a separate and far deeper engagement. What is said about Supermetrics was read from its own public pages on 13 November 2026: Supermetrics pricing, Supermetrics home page, Supermetrics campaign management, Supermetrics MCP. Prices and plans change, so check them before you buy. groas’s own prices are on the pricing page, and what the MCP does is on the MCP page.

What Is The Difference Between groas And Supermetrics?

Supermetrics calls itself a Marketing Intelligence Platform. Its main job is moving marketing data from ad platforms, analytics and CRMs into the places people report from: Google Sheets, Looker Studio, Excel, Power BI, and warehouses such as BigQuery and Snowflake. It has added AI chats, an MCP server and campaign management, so you can also ask questions and make changes from Claude or ChatGPT.

The groas MCP starts from the other end. It is a set of marketing tools for the AI assistant you already use: reporting and changes for Google, Microsoft, ChatGPT and Meta ads, plus the SEO and AEO of your whole website. It does not fill spreadsheets or warehouses. It does include things a data feed does not: an account audit, a conversion tracking audit, keyword research with real search volumes, AI visibility tracking and competitors’ ads.

How Much Does Supermetrics Cost Compared To groas?

Supermetrics lists three plans. Starter is $59 a month billed monthly, or $44 a month billed yearly, with 1 destination, 2 data sources, 1 user and 2 accounts per data source. Growth is $222 a month, or $177 billed yearly, with 7 data sources, 2 users and 7 accounts per data source. Enterprise is by quote. The pricing page lists a 14-day free trial and no free plan.

groas has one price. Reading is free forever, with no limit on ad accounts or websites. Making changes costs a flat $99 a month, with an API key included, and you can cancel any time. So one person with one or two data sources pays less at Supermetrics. Someone with many ad accounts, or an agency with many clients, pays less at groas, because nothing is counted.

Can Supermetrics Change My Ad Campaigns From ChatGPT Or Claude?

Yes. Supermetrics’ campaign management page says you can launch a campaign or change a live one from Claude or ChatGPT, across Google Ads, Meta, Microsoft Advertising, TikTok, LinkedIn, Snapchat and ChatGPT Ads. What you can change depends on the platform. Write access stays off until an owner or admin switches it on for an account. You can require sign-off, cap how far budgets move, and every change lands in one log.

groas works in a similar spirit. It is read-only by default, changes need the $99 a month plan, every change is recorded and most can be undone in one step. Supermetrics’ page does not mention undoing a change. The real gap is coverage: Supermetrics reaches TikTok, LinkedIn and Snapchat, which groas does not. groas covers Google, Microsoft, ChatGPT and Meta ads, and adds SEO and AEO work on your website.

Which One Is Better For Reporting And Dashboards?

Supermetrics, clearly. It sends data to Google Sheets, Looker Studio, Excel and Power BI and refreshes it on a schedule. Its Studio product builds a dashboard from a description you type. The Enterprise plan adds data warehousing, data transformations, custom data import and API access. If your week ends with a client dashboard or a finance model that must update itself, that is what Supermetrics was built for.

groas has no dashboards and does not export to a warehouse. Its reporting happens in the chat: you ask your assistant a question and it reads the live ad account, Search Console or GA4 to answer. That suits people who want an answer and a next step more than a chart. Plenty of teams could use both: Supermetrics for the monthly report, groas for the daily work on the account.

Which One Covers SEO And AI Search?

groas covers the SEO and AEO of a whole website, with Search Console and GA4 data. It also tracks AI visibility: the prompts you care about, the answers AI engines give, the pages they cite and your share of voice against competitors. On top of that it shows competitors’ Meta and Google ads. All of this can be read on the free plan, with no limit on websites.

Supermetrics’ MCP page names GA4 among its data sources, next to ad platforms, CRMs, shops and email tools. On the pages groas checked, it does not list AI visibility tracking, account audits, keyword research or competitor ad tracking. That is not a flaw: it moves your own data, and from more kinds of platform than groas does. If the question is how you show up in ChatGPT answers, groas is the one built to answer it.

FAQ

groas and Supermetrics compared: the questions people ask before choosing.

Is groas or Supermetrics cheaper?

It depends on how much you connect. Supermetrics Starter is $59 a month for 2 data sources, 1 user and 2 accounts per data source, and Growth is $222 a month for 7 data sources. groas is free while your assistant only reads, and a flat $99 a month to make changes, with unlimited ad accounts and websites. One person with a small setup pays less at Supermetrics; an agency or a larger account list pays less at groas.

Does Supermetrics have a free plan?

Its pricing page lists a 14-day free trial with no credit card needed, and no free plan. The groas MCP is free forever while you only read your data.

Do both work with ChatGPT and Claude?

Yes. Supermetrics lists Claude, ChatGPT and Microsoft Copilot as destinations, and has an MCP server for other clients. The groas MCP plugs into ChatGPT, Claude, Claude Code, Cursor, Gemini and other MCP clients.

Which ad platforms can each one change?

Supermetrics lists Google Ads, Meta, Microsoft Advertising, TikTok, LinkedIn, Snapchat and ChatGPT Ads, and says what you can change depends on the platform. groas covers Google Ads, Microsoft (Bing) Ads, ChatGPT Ads and Meta ads. If you need TikTok, LinkedIn or Snapchat, Supermetrics is the one that covers them.

Can groas replace Supermetrics for client reports?

Not if the report lives in a spreadsheet or a dashboard. groas does not send data to Google Sheets, Looker Studio, Power BI or a warehouse. It answers questions in your AI assistant from live data, which replaces some one-off reports but not a scheduled dashboard.

Can someone run my marketing for me instead?

Supermetrics’ pages do not list a managed marketing service. groas offers one, separately from the MCP: senior specialists and groas’s proprietary systems run your marketing for a fixed monthly fee from $2,000. It is by application, month to month, with a 7-day money-back guarantee.

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Ask Your AI About Your Own Account

Plug groas into ChatGPT or Claude and ask about your real ads, rankings and AI visibility in plain English. Free to read, and a flat $99 a month if you want your assistant to make changes.

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Or have groas run it for you