Free Google Ads Tools
Find The Waste Before You Spend More
For Anyone Who Runs, Or Pays For, A Google Ads Account.
These tools are for business owners who pay for Google Ads and want to know whether the money is working, and for marketers and agencies who audit accounts for a living.
All but one work without connecting your Google Ads account: you upload a report you exported, enter a page’s address or type your numbers. The exception is groas for ChatGPT and Claude, which answers questions about the account you connect.
The Google Ads Tools
Upload your Google Ads Search terms report and see how much of your spend went to searches that never converted, with a negative keyword list to download.
Needs a Search terms report exported from Google Ads as CSV. Free with a work email; the file never leaves your browser.
Enter a page and see whether Google Analytics, Google Ads conversion tracking, enhanced conversions and consent mode are installed, and what is missing.
Needs the page’s address and no access to your accounts. Free with a work email.
Pick your kind of business and the searches you do not want to pay for, and get a negative keyword list ready to paste into Google Ads or Microsoft Ads.
Needs no account to connect. Free with a work email.
Connect groas to ChatGPT or Claude and ask about your campaigns, search terms, rankings and AI citations in plain words.
Needs a Google Ads account. Free: the AI runs on your own ChatGPT or Claude plan.
- Also In Ad Calculators
See what clicks cost in your trade, from Google Keyword Planner data, and what your monthly budget buys in clicks, enquiries and customers.
Pick your kind of business and enter a budget. Free with a work email.
- Also In Research Tools
Enter a competitor and open their live ads on Google, Meta, LinkedIn, TikTok and Microsoft, with a worksheet for what to note in each.
Needs the competitor’s name; their website helps. Free with a work email.
- Also In Ad Calculators
Work out your return on ad spend, the ROAS you need to break even at your margin, and the ad budget your revenue goal takes.
Type your numbers and read the answer. Free with a work email.
What Each Tool Answers
| Tool | The Question It Answers | What You Need | What You Get |
|---|---|---|---|
| Google Ads Grader | How much of your spend went to searches that never converted? | A Search terms report exported as CSV | A grade, the wasted spend and a negative keyword list |
| Conversion Tracking Checker | Is Google Ads seeing your sales? | A page’s address | Which tracking is installed and what is missing |
| Negative Keyword List Builder | Which searches should you stop paying for? | Your kind of business | A negative keyword list to copy or download |
| groas For ChatGPT And Claude | What is happening in your account, in plain words? | A Google Ads account, and ChatGPT or Claude | Answers about your campaigns, search terms, rankings and AI citations |
| Google Ads Cost Calculator | What will your clicks cost? | Your kind of business and a monthly budget | Click prices for your trade, and the clicks, enquiries and customers the budget buys |
| Competitor Ad Finder | What ads are your competitors running now? | A competitor’s name; their website helps | A link into each platform’s ad library, and a worksheet for notes |
| ROAS Calculator And Budget Planner | Do your ads pay? | Your ad spend, revenue and profit margin | Your ROAS, break-even ROAS and the budget a revenue goal takes |
Which Tool To Use First
Conversion Tracking Checker
Start here. If Google Ads cannot see your sales, every other number in the account is wrong.
Google Ads Grader
Then see where the money went: upload your Search terms report and see how much was spent on searches that never converted.
Negative Keyword List Builder
Block those searches. Add the grader’s list, then the list for your kind of business.
Google Ads Cost Calculator
Check your budget against what clicks cost in your trade, and what it buys in clicks, enquiries and customers.
ROAS Calculator And Budget Planner
Work out the return you need to break even at your margin, and judge the account against it.
FAQ
What people ask about the Google Ads tools.
Do these tools need access to my Google Ads account?
No, with one exception. The Google Ads Grader reads a Search terms report you export yourself, and the file never leaves your browser. The Conversion Tracking Checker reads a public page, and the negative keyword builder and the calculators need only what you type. groas for ChatGPT and Claude is the exception: it answers questions about your account, so it needs a Google Ads account.
Which Google Ads tool should I use first?
The Conversion Tracking Checker. Every other judgement about an account rests on its conversions being counted, so check the tracking before you read anything into spend or return. Then run the Google Ads Grader on your Search terms report.
Are the Google Ads tools free?
Yes. A work email opens every free tool on the site, and you give it once. Personal mailboxes are not accepted. groas for ChatGPT and Claude is free as well: the AI runs on your own ChatGPT or Claude plan.
Do they work for Microsoft Ads too?
Partly. The negative keyword list is ready to paste into Microsoft Ads as well as Google Ads, and the ROAS Calculator works for any ad platform. The grader and the cost calculator are built for Google Ads. The Conversion Tracking Checker looks for Google’s tracking first and also lists the other platforms’ tags it finds on the page.
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