Free Ad Budget Calculators
What Will It Cost, And Will It Pay?
For Owners Setting An Ad Budget, And Marketers Who Have To Defend One.
These calculators are for business owners setting a first ad budget, and for marketers who have to explain one to a client or a finance team.
A budget has two sides. One is what the ads cost: the price of a click in your trade, and how many clicks become customers. The other is what they have to return for the spend to pay at your margin. There is a calculator here for each side.
The Calculators
See what clicks cost in your trade, from Google Keyword Planner data, and what your monthly budget buys in clicks, enquiries and customers.
Pick your kind of business and enter a budget. Free with a work email.
Work out your return on ad spend, the ROAS you need to break even at your margin, and the ad budget your revenue goal takes.
Type your numbers and read the answer. Free with a work email.
What Each Tool Answers
| Tool | The Question It Answers | What You Need | What You Get |
|---|---|---|---|
| Google Ads Cost Calculator | What will your clicks cost? | Your kind of business and a monthly budget | Click prices for your trade, and the clicks, enquiries and customers the budget buys |
| ROAS Calculator And Budget Planner | Do your ads pay? | Your ad spend, revenue and profit margin | Your ROAS, break-even ROAS and the budget a revenue goal takes |
Which Tool To Use First
Google Ads Cost Calculator
Start with cost: see what clicks cost in your trade and what a monthly budget buys in clicks, enquiries and customers.
ROAS Calculator And Budget Planner
Then check the return: your ROAS, the ROAS you need to break even at your margin, and the budget a revenue goal takes.
FAQ
What people ask about the ad budget calculators.
How much should I spend on Google Ads?
Google Ads has no minimum spend. The budget that makes sense is the one that buys enough clicks to produce customers at the click prices in your trade, which is what the Google Ads Cost Calculator works out.
What is break-even ROAS?
The return on ad spend at which ads stop losing money: 1 divided by your profit margin. A business that keeps 40% of each sale breaks even at 2.5x; one that keeps 20% needs 5x.
Where do the click prices come from?
From Google Keyword Planner data for each kind of business. They are what advertisers have paid to appear at the top of the page, at the low end and at the high end, so read them as a range to plan with, not a quote.
Do the calculators work for Meta ads and other platforms?
The ROAS Calculator does: return on ad spend is the same sum on every platform. The cost calculator’s click prices are for Google Ads.
Are the calculators free?
Yes. A work email opens every free tool on the site, and you give it once. Personal mailboxes are not accepted.
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